Master Digital Marketing with the Best in the Business

We are delighted to announce that Digital Marketing Institute will run their globally accredited Professional Diploma in Digital Marketing in Dungarvan this September. This will be the last time that this programme is available here in Dungarvan. With a syllabus advisory council consisting of Google, Ebay and Facebook to name a few, this is genuinely the leading digital marketing programme available in Ireland.

The 10 week, part-time course offers to enhance participants with the skills to engage their customers through Search, Social, Mobile and Email Marketing. The cost of the course is €1,500 per person but as part of a special offer on the Diploma, the LEO is running a competition that will sponsor some free places on the course.
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Closing dates for entries to the competition is August 21st

Dungarvan Enterprise Centre is also offering an early bird discount of €250 for all bookings made before August 31st. This is a significant saving on the course price, lowering the module cost from €150 to €125. To avail of this discount, payment must be made in full when booking.

The course is a global-standard qualification and is the most widely taught industry accredited course available in digital marketing – an area that is redefining the balance of power between companies and consumers, As the consumer world quickly subscribes to the digital age, businesses are afforded the chance to target an audience that devours digital content on a daily basis with faster, more practical and more versatile marketing.

There will be an information evening held for the course in early September

By learning the craft of digital marketing, business owners will be armed with an arsenal of knowledge that will enable them to increase sales, increase exposure, increase website traffic and, most importantly, reduce marketing expenses. 

People sometimes say to me "why would I need digital marketing?" It's like this we are all online every single day, if your business isn't there you are losing customers. 

Check out this video about the impact of mobile in digital marketing for 2015

These are some testimonials from people who took the course before in Dungarvan 

"I would highly recommend partaking in the ten week Digital Marketing course. The opportunity to meet and learn from some of the top digital marketers in the industry and feed off their own personal experiences
and knowledge in the business was invaluable. The insight they were able to provide on their topics by demonstrating personal examples from their own work gave me useful ideas and information that I have
been able to use to promote and expand my own online venture. As well as this the lecturers you meet are only a click of a button away afterward as you get to exchange contact information with these experts. On top of this, taking part in the course with like-minded individuals who all want to attain the same goal - to better their
business through digital marketing - creates a great atmosphere where participants can feed off each other through debate and conversation." David Prendergast, All the Young Blues 

"I took the course because I felt we were being left behind in the world of digital marketing and I needed to come up to speed.  What I found most helpful was the push it gave me to design a  digital marketing strategy and to just get out there and get posting as opposed to sitting wondering where to start". Laoise Ni Conchubhair, Predictive Maintenance 

"Having graduated from UCC almost 11 years ago, I have worked in the marketing industry through a pace of change that is challenging for marketers to stay on top of!  Like so many marketers of my time, most of my digital marketing skills and knowledge is self-taught, but I knew that in order to stay on top of the game it would be of huge benefit to get a complete understanding through gaining a formal qualification from real industry experts. The DMI Marketing Diploma provides a valuable opportunity to gain a deeper understanding about all aspects of Digital Marketing from active industry professionals who are practising everyday and are very much in tune with the everyday challenges that business and brands face. The course provided me with lots of new skills and a better understanding about how to compete and win in the digital marketing world."  Moya Verling, Flahavans 

4 Awe-Inspiring Digital Marketing Specialists You Simply Must Follow

We found another good article written by Zara Burke of Digital Marketing Institute, she knows about digital marketing, social media, email, mobile and Analytics - so it is worth a read and she is definitely worth a follow - she's a font of knowledge :) 

In this article she is trying pushing us to be more curious, to tap into expertise in order make it easier to use all the tools that we need to be visible to other people online. 

The article has four stories, four experts, and four tools explained in a very clear way. All you have to do is study their success stories and get inspired. We will introduce two experts from the article to give you a taste of what's included.

Jon Morrow is an expert and a blogger extraordinaire, programmer, marketing strategist and expert speaker. He decided be a blogger after a traumatic car crash accident, interestingly most people who survive serious accidents start to think "what am I doing, life is too short ...'' and, realising their mortality they do something totally different then what they did before. Jon Morrow decided to be a blogger. He talks about how to lead a more fulfilling life. His style works because it is authentic, relevant and comes from the heart. He understands that great content starts with the customer and works back. 

Jeff Bullas is a social marketing blogger, keynote speaker and digital strategist, consultant and best selling author. 

Another good guy, and another inspiring story about turning a life around. His passion for social media marketing translated to a blog gave him many psychological benefits and, importantly, his passion resulted in a profitable business. If, like us here in Dungarvan Enterprise Centre, you are low on budget and dependent on affordable marketing tactics, Jeff's blog posts contain some truly unique ideas. 

In this article Zara Burke writes about two more experts with great back stories. One of them is SEO expert Rand Fishkin and the other is Analytics expert Avinash Kaushik.

If you want to know more 

click here and read whole article. 

Using Social Media to Boost SEO

Came across this great article on using social media to improve your SEO today and just had to share! Were you aware that Google had updated their search algorithm? This will particularly impact on those of you using  manufactured backlinks.

The top three tips are:

1. Use social media to generate content ideas - if it's working, leverage it!
2. Encourage backlink building via your social media activity - makes sense really
3. Build a social media following to reduce reliance on search engines - this is not a new idea but the new algorithm increases its importance PLUS there is a trend towards people using social media as their default pages .......

Read the full article here http://www.socialmediaexaminer.com/3-ways-to-use-social-media-to-improve-your-search-rankings/