Video Casting with Amanda Webb of Spiderworking.com

Dungarvan Enterprise Centre 

are delighted to announce that we will be running a

 "Video Casting" workshop 

on Wednesday 14th September.

Why videocast?

Its the way forward, its the future.

Not convinced? OK, here are just a few reasons:-

Your customers are watching a ton of social video.  Facebook and Snapchat have both surpassed 8 billion video views and YouTube's 1 billion-plus users are watching hundreds of millions of hours of online video every day.

•  At the moment 18 to 33 year olds are spending less time in front of their TVs and more time watching video on their mobile devices and laptops. So in the next 5 to 10 years, these same people will make up a large percentage of the workforce, making it hard to ignore video platforms. 
• Video is unique in its ability to connect with viewers.  Social networks favour video in their algorithms, knowing that this rich content is favoured by users.  You can respond to a customer enquiry by text or you can take a few minutes and record them a 30-second video message (they'll appreciate the extra effort).
• A 2016 survey found that 61 percent of businesses are using video as a marketing tool.  In the previous year, 66 percent of those businesses were not using video at all.  To me, its clear that companies are quickly recognising the growing power of video.
• Social media videos can deliver impressive return of investment (yes).  Have a look at the below: -

1. 72 percent of businesses who use video say it has increased website conversion rates
2. 74 percent of all internet traffic in 2017 is projected to come from video
3. YouTube receives over 4 million daily views
4. Almost one-third of all people on the internet are YouTube users
5. More than half of YouTube views come from mobile devices
6. Facebook has 8 billion average daily video watch time
7. Periscope users watch 40 years' worth of video every day
8. Snapchat daily video views surpassed 8 billion in January 2016

I don't think I need to go on!

Your return on investment of social video depends on how you choose to use it.  Every business will have different targets and goals.  The key thing is that you actually set goals and track the success of your videos using analytics.  It's only through tracking that you will learn what clicks with your audience and what doesn't, allowing you to refine your social video strategy.

And just in case you are still not convinced, Mark Zuckerburg (co-founder of Facebook - you knew that!) believes video is the future of Facebook.  He imagines a time, 5 years from now when video will account for the majority of posts shared and viewed (best to be prepared, I think)!

So at this half-day workshop you'll learn: -

• YouTube V Facebook, which should you make your home
• Live video streaming - how to use Facebook Live and Periscope to communicate with your audience
• How to get comfortable in front of the camera
• How to shoot and edit a video
• How and where to upload your video
• How to promote your video casts
• Measuring success - the metrics that matter

I hear you ask who's delivering the workshop?

Amanda Webb of Spiderworking.com.  Amanda formed Spiderworking.com to work with SME's, local and small businesses to help them develop social media strategies, offering them training and support.  Whatever you need to know, whether its as simple as setting up a Facebook page or as challenging as putting together a social media campaign, Spiderworking.com can help.  Amanda learnt her skills whilst promoting her first business, Feelgood Organic Hampers.  Prior to this she worked as an Assistant Director in the Irish Film Business working on productions such as Adam & Paul and Angela's Ashes.  In 2010 she co-founded the KLCK bloggers Network in order to encourage and support both business and personal bloggers as they learnt how to use both blogging and social media tools.  In 2011 she went one step further with Bloggers International co-managing their inaugural event.  Then in 2012 Amanda founded Blog Awards Ireland along with her KLCK colleagues and head up the online marketing and project management of the event.  Amanda's blog reached the final of Social Media Examiners International top 10 Social Media Blogs of 2011 and 2012.  The Social Media Awards 2012 and her Video Blog reached the finals of the Irish Web Awards 2010.

I think she is someone we would all like to meet!!

The workshop takes place on Wednesday 14th September from 9.30 am to 1 pm.  The cost is just €40 per person.  For more information, or to book your place, please give us a call here at the Dungarvan Enterprise Centre on 058 23598 or email dungarvanec@gmail.com.  Looking forward to seeing you!

Using Video as a Tool for Social Media Marketing

I'd like to share with you a great article I read recently titled:

"26 Ways To Use Video For Your Social Media Marketing"  

This article shows you how to capture your audience.  You discover "26 ways to use video to improve your social media marketing".  The clue is in the heading!  

Click here to read article in full/

I found the following 5 items to be key items for me, I hope you find them of benefit to you:

1. 

Video lengths.

No one wants to make a social media video and find out afterwards that it is too long.  The below list should be useful to you:

• Facebook: 120 minutes
• Twitter: It recommends keeping videos under 30 seconds
• Instagram: 60 seconds
• Snapchat: 10 seconds
• Vine: 6 seconds.

2.

Grab your audience's attention early.

To do this, you have 10 seconds!  If you haven't caught their attention by then, sadly you have missed the boat.  It is so important for you to get to the point with your video as quickly and concisely as possible.  Keep it simple.  There should be one point to every video and one point only.  Include your logo (instant recognition).  Once you have their attention, you're half way there.

3.

Optimize for Search.

Adding keywords or a key phrase is a definite plus and this goes for just about everything you post on social media.  Think "Headlines and Descriptions" on your video using keywords and/or phrases to help users find you.  Don't forget, the right headline with the right keywords will not only find you and make viewers curious but it will also increase your rankings in the sites search engines. Another way of boosting search results is by adding the relevant "hashtags" on Twitter and Instagram.

4.

Sound.

Be it with or without sound, your video needs to be visually interesting.  To help you to achieve an audience without sound use contrasting, bright colours, use captions instantly once the video starts.  If you are using sound for your video, needless to say the sound quality needs to be good.  Make sure your video has little if not any background noise.  The last thing you want is someone losing interest in your video because the sound quality is not up to scratch.  

5.

Track engagement, views and clicks.

This is not just important, it is essential.  It enables you to see how your video is performing (needless to say if it is not performing well then you need to change your contents!).  Your goal here
is to achieve lots of shares, clicks and engagement.  Facebook, Twitter and YouTube  provide this. 

A third of all online activity is spent watching videos, so get rolling ..... 

Retailers Get Social in Association with LEO and Dungarvan Chamber.

‘Retailers Get Social’ this March at DEC!

As you’re likely already aware, next week 7^th-13^th March is National Enterprise Week, which is a fantastic opportunity to inform, advise and motivate businesses and potential entrepreneurs as to the latest news in enterprise as well as the range of supports and opportunities available to them. With this in mind, we at Dungarvan Enterprise have entered into the spirit of things and are delighted to announce this exciting, free event which we have arranged in conjunction with the Local Enterprise Office and Dungarvan Chamber:

What: Retailers Get Social

When: Thursday 10th March 9.30am-1.00pm

Cost: FREE

Where: Dungarvan Enterprise Centre

Aidan Geraghty, founder of VideoTree.

This half-day seminar will comprise talks and demonstrations from a number of trail-blazers of the retail industry. It will begin with a talk from video guru Aidan Geraghty, founder of VideoTree, a video-marketing expert whose company works with SME’s and other businesses who wish to incorporate a video strategy into their marketing. Aidan has an impressive range of experience with digital marketing and he also organised the Startup of You (SoY) event in 2013 for JCI Dublin, an international network of young business owners, professionals and those looking to explore new paths, of which he is an active member. You can find out more about VideoTree by viewing their website.

Justin Kearns, creator of Tucr

There will be an exclusive demonstration from Justin Kearns of his newly-launched mobile e-commerce app, Tucr, which is set to revolutionise shopping by merging the online and in-store experience, converting window-shoppers into customers. Last year Tucr took part in the Brave Business Conference 2015 and was recommended by websummit.net as one of the Top Ten Tech Start-Ups to Watch Out For. Find out more here!

Also speaking on the day will be Samantha Kelly, aka Tweeting Goddess. Winner of the Bank of Ireland Start-Up Hero 2014 award, Samantha teaches Twitter-for-Business workshops and runs Twitter campaigns for companies, in addition to co-founding the Social Media Summit and winning numerous Twitter awards, including the illustrious 'Tweetie' award. She also recently spoke at TedX Omagh. You can find out more about Samantha and her work with Twitter here.

A light lunch will be provided on the day and all are welcome to attend.

Video Marketing Masterclass

Video Marketing Master-class

Who are VideoTree :

Video Tree is an innovative video marketing business run by digital marketing and video production experts providing solutions for businesses who wish to incorporate a video strategy into their existing marketing strategy. 

Video Tree work with a range of SMEs's including jewellery companies, sculptors, fashion, food and more.

Click here to see sample video made for Sean Egan Art glass. 

Benefits of Video Marketing:

A company website now has just 8 -10 seconds to convince the visitor that they are worth browsing through. Content is king and presenting

your business with effective moving visuals is proven to be the most impactful method of engagement over text and photo content.

Benefits of video marketing include:

• Developing a powerful presence on YouTube, the second largest search engine on the web,
• Video content will add value to your social media strategy.
• Google love video so by having video on your website you will boost your rankings on   Google search results
• With just one video you can drive more engagement on your website.
• Video creates an emotional connection with your audience encouraging more trust in your products and services.

Video Marketing is for business big and small:

Regardless of the size of your business, you must have a video strategy of some level to succeed on line into the future. Video Tree will show you how you can apply a video strategy that fits with your budget. By 2018 it is estimated that 80% of internet traffic will be video and as consumer demands rise for video content, the cost of video content creation has become more affordable meaning that all sizes of businesses can integrate a video strategy to their business to connect with their visitors, develop trust and showcase themselves, their products and their services to increase the likelihood of conversion.

Workshop

This workshop will give you tips, tricks and techniques for marketing your videos on line.

 

Exclusive Offer

All participants in the workshop will get an exclusive discounted rate on a Video package to include recording, editing and promotion. If you think you might like to promote your business through video I would strongly urge you to attend so you can learn more 

Video Marketing Master class start on Wednesday 11th November 2015 from 9:30 am to 12:30 pm, cost €15.

For more information call (058)23598 or  e- mail info@dungarvanec.com