How to Grow Your Pinterest Marketing Results

6 Tips to Grow Your Pinterest Marketing Results

Pinterest is an online service that allows you to share images through social networking. Pinterest is the website where you have a "pin board" that allows you to post ideas that you want to remember and then share them with your friends through Facebook.

Here we have six smart tips to teach you how to grow your Pinterest marketing results. The article by Mitt Ray who is the author of the book White Paper Marketing and the founder of Social Marketing Writing. If you wonder what is wrong with your Pinterest because you have no marketing results this article is exactly what you looking for.

Is your Pinterest account working for you?

Want to take your Pinterest marketing to the next level?

1: Optimize Your Page- You have to fill your profile very exactly with a town where you are but don’t write a book about you and your business. Match your nick name with a business name to make easy for everyone to find you.

Make sure that your page has at least 10 boards. Place your most important or popular boards in the top row. That way they’re displayed above the fold, and people will see them immediately when they visit your brand page. To apply this tactic to your boards, use similar cover images for all of your boards but choose a unique image for your most popular board (or the one you want to drive followers to).

2: Design Content to Support Goals- Before you can determine what to pin, think about your goals. They might be to drive engagement and build an audience or to drive traffic. Most businesses choose a primary goal (such as driving traffic) and a secondary goal that complements the primary goal (like gaining more followers).

3: Be Strategic with Your Pinning Schedule- on Pinterest, people can follow you or follow one or more of your boards. So posting only to your most popular boards won’t keep all of your followers engaged. It’s important to post to your less popular boards, too. If you have boards for various categories, you can pin specific images for different days of the week.

4: Design Skinny Images- About photos on Pinterest you have to know are some rules. The Pinterest team did some research and the results are suggest that you should put photos with red and orange colours and that photos with no faces are better than photos with faces, it’s funny but that is confirmed by a detailed examinationJ.

5: Write Detailed Descriptions- Accompany your pins with good descriptions. According to Dan Zarrella, pins with descriptions of around 200 characters get the most repines. End the description with a call to action that’s relevant to your goal.

6: Test Various Pin Times- Schedule your most important updates from 2 pm to 4 pm and 8 pm to 1 am. These are the best times to pin, according to this infographic from Social Marketing Writing. The best day to pin is Saturday.

 

Pinterest recently hit 100 million monthly active users. The platform is driving high amounts of traffic and engagement for websites and blogs. The most productive way to reach your goals on Pinterest is to create and follow a plan.

As you become more active on Pinterest and optimize your website, your audience will expand, and new people will follow you and pin from your website. To keep up with new platform features and design changes, regularly check your analytics and modify your Pinterest plan. Do this every one to three months at minimum.

If you are interested to learn more click here and read whole article. 

The Importance of Digital Marketing for your Business

The Importance of Digital Marketing for your Business

I found this great article that shows you how important digital marketing is for your business. There are tonnes of articles about digital marketing, but  I really like this article because it's based on research by the American businessman who is best known as the chairman and CEO of Starbucks and a former owner of the Seattle Supersonics.

Making the move towards digital technology and in particular communicating your brand through digital marketing is an important step for any business, large or small.

Digital marketing is nothing other than a conscious use of digital media for the purposes of communicating with customers 

Benefits for business:

• Increased sales
• Improved customer retention 
• Provision of more accurate information to the sales network
• Building the brand image of a company

If you are still wondering why Digital Marketing is important  for your business? 

• Potential on-line audience -  Everybody is using smartphones or tablets - according to the Eircom Household Sentiments Survey (EHHS) 61% of people in Ireland already own a smartphone and 40% have access to a tablet computer. These potential customers conduct their lives on-line and see digital technology as an integral part of their existence with 46% of 16-24 year old's capturing this attitude shift by admitting that they had been anxious about missing something on social media by not being on-line. This is where digital promotion techniques come into play – the importance of on-line marketing for businesses should not be underestimated.
• So easy to get started with digital marketing- It is very simple - you already started to use digital marketing when you created a Facebook,  Twitter, Pinterest,  Linkedin or other social media platform. The biggest trend in on-line marketing is to harness the power of social media – and this is a particularly accessible type of technology. Take some time to get familiar with the various platforms available and how to use them. 
• Content is king- Content marketing is based on establishing a dialogue between the company (institution) and the recipient of Content. In such media as Facebook, Twitter and LinkedIn users have the opportunity to establish a dialogue. They can like it, they can leave a comment on, and above all they can share articles, videos or topics posted on blogs, spreading them on the network. And also we get feedback, so that we know what they expect from us. In addition, we become a source of reliable knowledge, information and entertainment. The recent ALS ice bucket challenge is a perfect case study in how to do content marketing really well. This compelling concept rapidly went viral right around the globe. For those who haven’t seen it, people posted social media videos of themselves having buckets of ice cold water dumped on them with the objective of raising awareness and funds for the ALS Association. These principles could underpin any content marketing strategy and will seriously increase its chances of success.

Victor Kiam (Remington) says: 

“In business, the competition will bite you if you keep running, if you stand still, they will swallow you”

To read a whole article click here. 

We are delighted to bring DMI Professional Diploma in Dgital Marketing to Dungarvan this September. We will be hosting an open evening on Wed 2nd Sept to talk about the programme and its benefits for your business. For bookings contact dungarvanec@gmail.com 

  

21 Social Marketing Tips from the Pros

Came across this great article today on socialmediaexaminer.com and had to share.  Here is what they had to say.

1. Attract Leads with Facebook Offers
Amy Porterfield - If your looking for a new way to attract quality leads using social media, try Facebook Offers.

2. Use Social Media To Engage With Your Email Subscribers
Melanie Duncan - The best social media marketing tip I have for businesses is to use social media to engage with your email subscribers.

3. Combine Your Marketing Channels
Brian Carter - My biggest tip is strategic: combine all the best of digital marketing for what I call your "Perpetual (Pro)motion Machine."

4. Create A LinkedIn Company Page
Viveka Von Rosen - If you don't have a company Page up on LinkedIn yet, what are you waiting for?  LinkedIn Company Pages are not only a great way to get more branding for your business, but they are also an excellent way to reach your target market on LinkedIn.

5. Identify your Outcomes
Ric Dragon - When we talk about the best thing to do in social media marketing for any given business, we have to begin with what that business is trying to achieve - its "desired outcomes."

6. Become The Wikipedia of Your Industry
Marcus Sheridan: We have all grown incredibly impatient online and it's for this reason that the best social media strategy any company can take in 2013 and beyond is to become a true teacher (Wikipedia) within their industry.  The golden rule of marketing is this:- 

They ask, you answer.

7. Meet In Person or "Virtually Connect"

Andrea Vahl - Either by organizing a "Meetup" of "Tweetup" with a group, going to be a conference (such as Social Media Marketing World) where I know the people I wanted to meet would be or even just connecting one-on-one through Skype.  I highly recommend you take some of these online connections offline to make a deeper connection.

8.Ask Your Audience Anything
Pat Flynn - Ask.  Plain and simple - just ask.  Ask anything. Why?  Because when you ask the audience something, you give them permission to speak.  When it comes to social media, you want to do two things: engage and get people involved.

9.Like Your Customers On Facebook
Instead of asking your consumers to like your brand on Facebook, why don't you start liking them?

10. Listen First and Never Stop Listening
Dave Kerpen - Listening to your customers across social media is most important.

11. Move from Social Like to Social Trust
John Jantsch - Create and Share valuable content with no gate or requirement.  Then offer those readers even more content when they like your page or visit a landing page to sign up for more updates.

12. Secure Your Brand & Product Names
Justin Levy - Its critical that you secure your brand and product names on all major social media channels.  This is as important as the deomain name you choose for your company.

13. Find Your Content Marketing Mission
Joe Pulizzi - If you can get your mission statement straight, you'll make social media marketing that much easier for yourself.

14. Listen 100% Of The Time
Sarah Robinson - The best social media marketing advice I can offer is this: Talk about yourself 10% of the time, engage with others about what matters to them 90% of the time and listen 100% of the time.

15. Create A Systematic Approach
Stephanie Sammons - Developing a system that is focused on high-impact social media marketing activities while spending the least amount of time possible allows you to be a consistent and efficient marketer.  Consistency builds trust and efficiency lowers your marketing costs.

16. Create Your Voice
Niall Schaffer - Of all the companies I consult with, the one social media marketing tip this is always part of my advice is the importance of blogging.

17. Share Content That Resonates With Your Audience
Jesse Stay - The best tip I have to offer for social media marketing is to stick to your passions!

18. Exchange Contact Information
Paul Colligan: Just as you exchange phone numbers or email addresses (with some people) at any social event, you should, and want to, consider doing the same thing on any social network you want to be part of.

19. Distribute Your Blog Content to the Most Popular Groups on Linkedin
Michael Crosson - It is easy to gain very valuable distribution of your content to some of the 200,000,000 members of LinkedIn.

20. Integrate Social Media Best Practices
Carrie Kerpen - The most important social media marketing tip for business is to integrate, integrate, integrate. Social media can't exist in a silo.  Instead it should be a core part of your strategy.

21. Focus On Getting Attention First
Aaron Kahlow - If I had to boil it down to one social marketing tip, it is to focus on the marketing element.  We are marketers, we need to get some movement beyond buzz and really drive progress.  In that vein, my tip is to focus on getting attention FIRST.

Read the full article here http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/

Marketing In Action in association with Dungarvan & West Waterford Chamber Of Commerce

Marketing in Action

This programme is being run in association with Dungarvan and West Waterford Chamber of Commerce.  Each session is practical - the programme is worksheet and discussion based, focussing on your marketing and planning specifically for your industry & business, to consolidate and progress in 2013

Business owners & managers would benefit from attending this programme in order to take a fresh look at business and marketing, review current activity and plan for effective business development in 2013.

It will be held in Dungarvan Enterprise Centre on Thursday mornings from 8.30 - 10.00 am commencing Thursday 22nd February until Thursday 16th May 2013.

The usual cost €240 - Chamber discount €120(€10 per session) payable in advance

What will we be looking at?

• Strategy - where are we heading? How do we get there?
• Planning - How to plan effectively and how to implement a plan on limited resources
• Market research - What do i need to know? How can I find out?
• Product - What am I really selling? Can I augment if for 2013?
• Pricing - How effective is my pricing? How can I improve my margins?
• Budgeting - Developing a realistic marketing budget and getting a return
• Promotion - Review of current activity
• Promotion - Planning of future activity
• Place - Where are my customer touchpoints? How are people interacting with my product?
• Branding - What does my brand say about my business? What are my brand values? How do I reflect them in practice?
• PR - Writing press releases and how to get releases published and other PR activity 
• Social Media - Incorporating effective social media into my marketing plan

To book call 058 23598 or email info@dungarvanec.com