Marketing In Action in association with Dungarvan & West Waterford Chamber Of Commerce

Marketing in Action

This programme is being run in association with Dungarvan and West Waterford Chamber of Commerce.  Each session is practical - the programme is worksheet and discussion based, focussing on your marketing and planning specifically for your industry & business, to consolidate and progress in 2013

Business owners & managers would benefit from attending this programme in order to take a fresh look at business and marketing, review current activity and plan for effective business development in 2013.

It will be held in Dungarvan Enterprise Centre on Thursday mornings from 8.30 - 10.00 am commencing Thursday 22nd February until Thursday 16th May 2013.

The usual cost €240 - Chamber discount €120(€10 per session) payable in advance

What will we be looking at?

• Strategy - where are we heading? How do we get there?
• Planning - How to plan effectively and how to implement a plan on limited resources
• Market research - What do i need to know? How can I find out?
• Product - What am I really selling? Can I augment if for 2013?
• Pricing - How effective is my pricing? How can I improve my margins?
• Budgeting - Developing a realistic marketing budget and getting a return
• Promotion - Review of current activity
• Promotion - Planning of future activity
• Place - Where are my customer touchpoints? How are people interacting with my product?
• Branding - What does my brand say about my business? What are my brand values? How do I reflect them in practice?
• PR - Writing press releases and how to get releases published and other PR activity 
• Social Media - Incorporating effective social media into my marketing plan

To book call 058 23598 or email info@dungarvanec.com