The Importance of Digital Marketing for your Business
I found this great article that shows you how important digital marketing is for your business. There are tonnes of articles about digital marketing, but I really like this article because it's based on research by the American businessman who is best known as the chairman and CEO of Starbucks and a former owner of the Seattle Supersonics.
Making the move towards digital technology and in particular communicating your brand through digital marketing is an important step for any business, large or small.
Digital marketing is nothing other than a conscious use of digital media for the purposes of communicating with customers
Benefits for business:
- Increased sales
- Improved customer retention
- Provision of more accurate information to the sales network
- Building the brand image of a company
If you are still wondering why Digital Marketing is important for your business?
- Potential on-line audience - Everybody is using smartphones or tablets - according to the Eircom Household Sentiments Survey (EHHS) 61% of people in Ireland already own a smartphone and 40% have access to a tablet computer. These potential customers conduct their lives on-line and see digital technology as an integral part of their existence with 46% of 16-24 year old's capturing this attitude shift by admitting that they had been anxious about missing something on social media by not being on-line. This is where digital promotion techniques come into play – the importance of on-line marketing for businesses should not be underestimated.
- So easy to get started with digital marketing- It is very simple - you already started to use digital marketing when you created a Facebook, Twitter, Pinterest, Linkedin or other social media platform. The biggest trend in on-line marketing is to harness the power of social media – and this is a particularly accessible type of technology. Take some time to get familiar with the various platforms available and how to use them.
- Content is king- Content marketing is based on establishing a dialogue between the company (institution) and the recipient of Content. In such media as Facebook, Twitter and LinkedIn users have the opportunity to establish a dialogue. They can like it, they can leave a comment on, and above all they can share articles, videos or topics posted on blogs, spreading them on the network. And also we get feedback, so that we know what they expect from us. In addition, we become a source of reliable knowledge, information and entertainment. The recent ALS ice bucket challenge is a perfect case study in how to do content marketing really well. This compelling concept rapidly went viral right around the globe. For those who haven’t seen it, people posted social media videos of themselves having buckets of ice cold water dumped on them with the objective of raising awareness and funds for the ALS Association. These principles could underpin any content marketing strategy and will seriously increase its chances of success.
Victor Kiam (Remington) says:
“In business, the competition will bite you if you keep running, if you stand still, they will swallow you”
To read a whole article click here.
