tag:blogger.com,1999:blog-38791870559053114432024-03-16T14:42:52.942+00:00Dungarvan Enterprise CentreWillie Whelanhttp://www.blogger.com/profile/12012165602050155926noreply@blogger.comBlogger111125tag:blogger.com,1999:blog-3879187055905311443.post-9517995378769032642017-02-22T12:24:00.000+00:002017-02-22T12:24:04.968+00:00How to deal with Organisational Stress<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5nC_U8EZcuM52pGjtcWyoiV3kTgX6WF9MO2-fyXiaFsFDi-3-4L1G28EWa4uk6yH991bC-_KhQGXDJJf5C1tleqwcmdLikVGCpwPZt2_mOHVOe7VFWPS_6VKJSc_Yex5ncLVLKzs5LOs9/s1600/Enterprise+Week+Web_-Carousel_960x366px_.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5nC_U8EZcuM52pGjtcWyoiV3kTgX6WF9MO2-fyXiaFsFDi-3-4L1G28EWa4uk6yH991bC-_KhQGXDJJf5C1tleqwcmdLikVGCpwPZt2_mOHVOe7VFWPS_6VKJSc_Yex5ncLVLKzs5LOs9/s400/Enterprise+Week+Web_-Carousel_960x366px_.jpg" width="400" /></a>Beginning on 5th March and running until 10th March, the Local Enterprise Office will be celebrating <b>"Local Enterprise Week"</b>, with a range of different events for start-ups, aspiring entrepreneurs and small businesses in their area.<br />
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As part of this </div>
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Waterford Local Enterprise Office in conjunction with Dungarvan Enterprise Centre </div>
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are hosting a 2-hour seminar on </div>
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"<b>Organisational Stress</b>"</div>
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Work related stress is part of every working persons life, and is normal. <br />
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<i>So what is covered in this seminar I hear you ask!</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwyvV0F4ZNfW7d9cdBhDNdfhgi41twH5cLCHOvkLm2FRfV9f3LZXFUlS5bKCERWh31bluWnPhw-nIuENwZQYNQi1VOfCdvrpjeTF06l9wW1cB4MR6T1VAc2Xf_LUc3-HwHznX3X2cfMv5p/s1600/work+stress.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwyvV0F4ZNfW7d9cdBhDNdfhgi41twH5cLCHOvkLm2FRfV9f3LZXFUlS5bKCERWh31bluWnPhw-nIuENwZQYNQi1VOfCdvrpjeTF06l9wW1cB4MR6T1VAc2Xf_LUc3-HwHznX3X2cfMv5p/s200/work+stress.jpg" width="200" /></a></div>
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Resillience Matters offers a turnkey solution for managing stress in the workplace. The topics covered are:<br />
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<li>What is stress</li>
<li>Types of organisational stressors</li>
<li>How your mind works</li>
<li>The fight and flight response</li>
<li>How your mind works</li>
<li>Fear and courage</li>
<li>Fear and danger</li>
<li>Anxiety and withdrawal</li>
<li>Coping mechanisms</li>
<li>Why we take things personally</li>
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Looks interesting, don't you think?</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbkgMEuQx9zamCKlBebe4c9zlG6WeA4FsKtvCDCPhdqi3FJcELbzGgMwD7NWVIahGgzEWyxEg-1TxKSgVjNftL2S5hfaCDbe-cr3EkONH3xk84MZt9kjoFnU4-qwfacARMcyR2rvrqWT91/s1600/resilenece+matters.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="76" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbkgMEuQx9zamCKlBebe4c9zlG6WeA4FsKtvCDCPhdqi3FJcELbzGgMwD7NWVIahGgzEWyxEg-1TxKSgVjNftL2S5hfaCDbe-cr3EkONH3xk84MZt9kjoFnU4-qwfacARMcyR2rvrqWT91/s200/resilenece+matters.png" width="200" /></a></div>
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A little bit of information about the facilitator.</div>
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<i><b>Richard Burke,</b></i> (MBA, PIIE,MIITD, MICHP), qualified as an Industrial Engineer in 1992, winning the national A.P. O' Reilly award for his paper in Industrial Psychology. Having held management roles in many multi-national businesses, he earned his Masters Degree in Business Administration in 2002. He then qualified as a trainer in 2007 with the I.I.T.D. Richard is also a registered and insured analytical hypno-psychotherapist with I.C.H.P. He has lectured in Waterford Institute of Technology at BSc level presenting a course called Organisations of the future. He has been a keynote speaker at the last 2 National Lean Enterprise conferences with his paper on how to manage organisation change and stress. He delivered a workshop at the 2001 HR summit in W.I.T. on the issue of work place stress. Richard's skill marries business and organisational development with psychological understanding. This unique insight is the reason why Richard's expertise is accessible and practical. <br />
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The seminar takes place here in the Dungarvan Enterprise Centre on Tuesday 7th March from 11am to 1pm. There is no charge for this seminar, as it is being fully subsidised by Local Enterprise Office Waterford as part of Enterprise Week.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcsHeJ1dc1jfbRhh4U_GmZqWXHccp0kLhTHDiVWmJYSs7GQ-PFHG0p_y_Bp8xbz5kR2nG_2weDPQo9mdWvJPETM6FEOFba-IKEPlILzUt-r5DN9owJilnT5BG6cD5OWek-vlWIIpiQaRKh/s1600/Dungarvan-Enterprise-Centre.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcsHeJ1dc1jfbRhh4U_GmZqWXHccp0kLhTHDiVWmJYSs7GQ-PFHG0p_y_Bp8xbz5kR2nG_2weDPQo9mdWvJPETM6FEOFba-IKEPlILzUt-r5DN9owJilnT5BG6cD5OWek-vlWIIpiQaRKh/s200/Dungarvan-Enterprise-Centre.jpg" width="200" /></a></div>
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For more information / book your place, please call us here at the Dungarvan Enterprise Centre on 058 23598 or email info@dungarvanec.com </div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-8209713727120802522016-12-05T15:20:00.004+00:002016-12-05T15:20:31.017+00:004 Simple Ways to Nurture Your Customer Relationships<br />
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<b>4 Simple Ways to Nurture Your Customer Relationships</b></h2>
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If you are worried that you are not looking after your customers enough, you feel you could be doing more to drive positive sentiment towards your brand, then please read on ...</div>
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Here are some simple ways to develop your relationship with your customers:</div>
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<b>Use analytics to develop the perfect personas</b></div>
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The more you know about your potential customers, the more successful you will be developing meaningful relationships with them, i.e. build a detailed profile of your customer's needs, preferences and key characteristics. This is sometimes referred to as customer persona.</div>
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Customers are more inclined to turn to search engines and social media to carry out their product research than to hard sells. As more businesses begin to acknowledge this, they have thought more about analytics that can inform a more effect approach. Customer analytics will provide you with a better understanding of your existing and potential customers' buying and living lifestyles. This will allow you to predict their future buying, streamline your targeting, and deliver marketing messages to customers most likely to respond. Because you will be delivering the right message to the right customers at the right time - you'll be maximizing customer loyalty and positive sentiment. So Customer Analytics are an essential <b><i>first</i></b><b><i> step</i></b> to securing a relationships.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPaeo0zdt27oZGa3Yiwtb7Rj56K-U_Kagj48If24MTaFKsi5DDrAqLd1rXc7AuQA517Y3o11OU3buBGa_0MQGUknQpze5_QsA06nqc-6_-gn0XJ4M98a6O5wZc9f3m6wkVBEG1YtNOKopA/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPaeo0zdt27oZGa3Yiwtb7Rj56K-U_Kagj48If24MTaFKsi5DDrAqLd1rXc7AuQA517Y3o11OU3buBGa_0MQGUknQpze5_QsA06nqc-6_-gn0XJ4M98a6O5wZc9f3m6wkVBEG1YtNOKopA/s200/images.jpg" width="200" /></a></div>
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<b>Send personalised, relevant emails</b></div>
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<i style="font-weight: bold;">Step two</i>. Email is the single most powerful channel you can use to communicate with and engage customers. If a customer has agreed to giving you their email address, they are at this stage aware of your brand and willing to receive correspondence from you.</div>
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If you send your customers personalised emails, you have the opportunity to show your brand's investment in their unique needs and interests. If they have been spending time on a product page, you can follow up with more information on that product. Keep in contact with them! Tailor your emails, use your personalised marketing emails to provide valuable, informative and authentic content. Show you care - then you will reap the benefits.</div>
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<i>Repeat customers spend, on average, 67% more than new customers</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0KWSXweQQN_v-X2tqSGUVVKcGlcIWQJrrqSArvPJLZh3suz5piIua9uLMy33yT-NijjT6NMITKMtfKCeZ4ZvhAM7Wpak9EEnNyE8Aq4jluCXpaU1iJWY9ToGhdpSZUhMMFlRm2f7KvZ_0/s1600/linkcontest1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0KWSXweQQN_v-X2tqSGUVVKcGlcIWQJrrqSArvPJLZh3suz5piIua9uLMy33yT-NijjT6NMITKMtfKCeZ4ZvhAM7Wpak9EEnNyE8Aq4jluCXpaU1iJWY9ToGhdpSZUhMMFlRm2f7KvZ_0/s320/linkcontest1.png" width="320" /></a></div>
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<b>Be social</b><br />
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We are all aware at this stage that Social media is increasingly, the preferred way for communicating and connecting. Some businesses though make the mistake of thinking that they can use it solely for building brand visibility and extending their audience. This however is not the case, the moment you establish an online presence with your customer, it is up to you then to look after your customer!<br />
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How do you do this? By responding to queries as soon as possible and sending a "human touch" along with your communications. No one wants to wait an age for a response or even worse for no response whatsoever, especially if it is a dissatisfied customer! Implement a system that will allow you to prioritise your customers communications, the more you can do to promote a positive social customer experience, the more likely it is that your customer will recommend your business to others - <b><i>step three!</i></b><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/OLgY2L9UI5k" width="560"></iframe><br />
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<b style="text-align: justify;">Aim to retain - <i>final step</i></b><br />
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Regardless of what type of business you are in / audience you a targeting, content marketing is a top performing retention tool and at the same time strengthens your customer relationships due to its personalised nature. Once again you can use analytics to send emails to customers tailored to their individual personas based on their preferences and their previous buying behaviour. If your customer hasn't opened your emails in a while or be it purchased anything for sometime, you can use incentives such as a special offer, a competition, etc to entice them. (Remember to state this in your subject line!).</div>
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And finally, the best way to develop positive customer relationships and loyalty, it to reward your customer. You can do this by sending them a gift or including them in exclusive deals, points towards a purchase, etc. Small but thoughtful gestures will keep your customers coming back for more.</div>
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If you would like to read the article in full, simple click on the link <a href="https://digitalmarketinginstitute.com/blog/2016-11-29-4-simple-ways-to-nurture-your-customer-relationships?trck=Email-Weekly-Partner-Newsletter-Tuesday-29-November-2016&utm_source=Partners%2BList%2B%26%2BAuto-Subscribers&utm_campaign=abcab45120-Weekly_Email_Partner_Newsletter_Tuesday_29%2F11%2F2016&utm_medium=email&utm_term=0_473107e685-abcab45120-264211321" target="_blank">here</a>.</div>
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<br />Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-78036603083256355052016-10-15T10:43:00.000+01:002016-10-14T11:43:38.066+01:00Mastering Social Media<div class="separator" style="clear: both; text-align: center;">
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The Local Enterprise Office (LEO) </div>
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in association with Dungarvan Enterprise Centre </div>
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are delighted to announce that </div>
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on Tuesday 25th October,</div>
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<b>"Mastering Social Media"</b> </div>
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A la Carte training programme begins.</div>
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Lets face it, no matter what kind of business you are in, you can be sure that all your customers are using Social Media. As you are aware it is hard to keep on top of Social Media whilst running your business. So knowing how to master your Social Media will give you a great opportunity to get involved with your customers online, build relationships, encourage loyalty and generate referrals.</div>
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The Local Enterprise Office is now giving you the opportunity to enhance your Social Media skills and grow your business with this <b>Mastering Social Media Programme</b>. </div>
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Day 1's focus is:</div>
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<li style="text-align: justify;">Building your customer profile </li>
<li style="text-align: justify;">Identifying where you can find your customers online and </li>
<li style="text-align: justify;">Building a social media skills programme tailored to YOUR needs. </li>
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Finally, you will work with your coach to identify your individual training needs and tailor an 'A la Carte' programme that's specific to your requirements.</div>
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And who's delivering the programme?</div>
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The programme will be delivered by Nuala Browne and Grainne Barrett both from Meraki Marketing. Nuala has over 20 years' experience in Retail Management & Marketing, whilst Grainne's expertise is in Digital Marketing and is an excellent creator of social media content. Their assistance will enable you to meticulously look at your business and identify core attributes, your customer's persona and then build a solid digital and traditional strategy around it.</div>
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Meraki Marketing provides the planning of a strategy and the execution of a campaign that connects YOU with your customer in a meaningful way. Their goal is to achieve maximum commercial success for clients. </div>
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Nuala says "We develop successful conversations that influence every stage of your customer's journey and get the results you need." That is what we all want to hear I think!</div>
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As mentioned earlier, the programme kicks off on Tuesday 25th October at 10am here in the Dungarvan Enterprise Centre. This great investment costs €30 per module or €90 for the complete programme. To book your place or for further information on this unique A la Carte programme, please contact the Local Enterprise Office Waterford at <u>www.localenterprise.ie/waterford</u></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw-PXh3vIiG96nXej5TAqZE8962NsB5R4bEoLZrp7JrCpcu9gkXEBth7ds4xoqgf7b9FPhOjdYiEx7W1HJ2MEI1UKwsoWr_uoKhTjj6t5JLN4veiVS458Vb8yVnvtZxMmle-R4TxkrbH6h/s1600/LEO-Homepage-Logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw-PXh3vIiG96nXej5TAqZE8962NsB5R4bEoLZrp7JrCpcu9gkXEBth7ds4xoqgf7b9FPhOjdYiEx7W1HJ2MEI1UKwsoWr_uoKhTjj6t5JLN4veiVS458Vb8yVnvtZxMmle-R4TxkrbH6h/s200/LEO-Homepage-Logo.png" width="200" /></a></div>
<u><br /></u>Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-67998585352705972292016-10-14T15:00:00.000+01:002017-01-04T10:45:03.180+00:002017 Dates for Sales Excellence Programme<div style="text-align: center;">
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<b>Wednesday 1st February 2017</b></h3>
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the Local Enterprise Office (LEO)</div>
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in association with Dungarvan Enterprise Centre</div>
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will commence their A La Carte</div>
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<b><i>SALES EXCELLENCE</i></b> <span style="font-weight: normal;">workshop.</span></div>
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To be a top performer today, you as a salesperson need to know more and know it at a higher level of competency than ever before. What makes this more challenging is that your customer expectations are a moving target. What your customer expected five years ago versus today presents a dramatic contrast. <br />
<br />
Keeping this in mind, this workshop is aimed to help you <br />
<ul>
<li>improve your personal selling techniques </li>
<li>improve your presentation and time management skills and</li>
<li>equip you with all the tools so as you can close that all important sale.</li>
</ul>
<div>
But what makes this workshop different from any other workshop is that it is <i><b>tailored for you</b></i>! On the first day (morning 10 am to 1 pm then afternoon 2 pm to 5 pm), after your initial one to one clinic you will have the opportunity to choose which modules best suit your requirements. Here is what is included in the <b>"Sales Excellence"</b> programme: -</div>
<div>
<ul>
<li><i>Wednesday 1st February</i> Introduction and Individual Needs Assessment (all day)</li>
<li><i>Wednesday 8th February</i> Goal Setting (10am - 1pm) Personal Selling Techniques 1 (2 - 5pm)</li>
<li><i>Wednesday 15th February</i> Personal Selling Techniques 2 (10am - 1pm) Developing your USP (2 - 5pm)</li>
<li><i>Wednesday</i> <i>22nd February</i> Presentation Skills 1(10am - 1pm) Preparation for Cold Selling (2 - 5pm)</li>
<li><i>Wednesday</i> <i>1st March</i> Presentation Skills 2 (10am - 1pm) Time Management 1 (2 - 5pm)</li>
<li><i>Wednesday 8th March</i> Closing the Sale (10am - 1pm) Presentation Skills 3 (2 - 5pm)</li>
<li><i>Wednesday 15th March </i>Time Management 2 (10am - 1pm)</li>
<li><i>Wednesday 22nd March </i>Presentation Skills 4 (10am - 1pm) </li>
</ul>
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<div>
What a great opportunity to excel.</div>
</div>
<br />
I'm sure at this stage you would like some info about your tutor ....<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt-wkaM2O1vHL4iZUsnUVpBS2MxCU4RMjEn1ucN-FeAF8rien3JWI_jErDmYtKwsqDTfMAwc6_VpR6ycH_5UBhqSjqccW8jJRiXlENsWYGdg7iydjKK2zsgCI8fxOKy1XGqHL7XsrFlPTV/s1600/the+workcoach.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt-wkaM2O1vHL4iZUsnUVpBS2MxCU4RMjEn1ucN-FeAF8rien3JWI_jErDmYtKwsqDTfMAwc6_VpR6ycH_5UBhqSjqccW8jJRiXlENsWYGdg7iydjKK2zsgCI8fxOKy1XGqHL7XsrFlPTV/s1600/the+workcoach.png" /></a></div>
<br />
<br />
Local business woman, Colette Bannon launched the Workcoach brand in 2009. Since then she has provided business training and coaching to businesses, schools, and organisations throughout Ireland and the UK. Her long list of clients includes Sky Ireland & UK, GSK, Bank of Ireland and LIDL.<br />
<br />
Colette says "Success is almost impossible in any field, without solid sales skills. However, selling is a skill and like any other skill, it can be developed and nurtured with the right focus. This course is designed to help you perfect this all important skill".<br />
<br />
Interested? Of course you are!<br />
<br />
As I already mentioned, the programme commences on Wednesday 1st February 2017 at 10am and runs every Wednesday thereafter. As this programme is tailored around your needs, you can pick and choose which module suits you best. It is €30 per module or €140 for the entire programme. <br />
To find out more about this unique a la carte programme you can log onto www.localenterprise.ie/waterford or call us here in the Enterprise Centre on 058 23598. <br />
To book a place, you can email the Local Enterprise Office Waterford at info@leowaterford-council.ie or go to www.localenterprise.ie/waterford<br />
<br />
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<br />Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-63557992577157180072016-10-14T09:18:00.001+01:002016-10-14T09:18:19.738+01:00Start Your Own Business / Idea Generation <div style="text-align: center;">
On Tuesday 18th October</div>
<div style="text-align: center;">
the Local Enterprise Office Waterford </div>
<div style="text-align: center;">
are running a</div>
<div style="text-align: center;">
"<b>Start Your Own Business" </b>programme</div>
<div style="text-align: center;">
here in the Dungarvan Enterprise Centre<br />
<br />
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<br /></div>
<br />
Do you have an idea for a business and want to know how to take it to the next level? Have you just started a new business but need to know more about the many aspects about running the business, i.e. bookkeeping,market research, sales and marketing?<br />
<br />
Then this is the course for <i>YOU</i>.<br />
<br />
This programme will provide you with the skills, management tools and expertise in making the right decisions, planning and organising effectively. It will assist you in what is required in order to keep your new venture running efficiently and effectively.<br />
<br />
How is the course made up?<br />
<br />
The course runs over 7 consecutive weeks (two days each week from 10:00 am to 1:00 pm), here in the Dungarvan Enterprise Centre.<br />
<ul>
<li>Tuesday 18th October: Effective Entrepreneurship</li>
<li>Thursday 20th October: Idea Generation 1</li>
<li>Tuesday 25th October: Idea Generation 2</li>
<li>Thursday 27th October: Introduction to Business Planning</li>
<li>Tuesday 1st November: Online Sales & Planning</li>
<li>Thursday 3rd November: Market Research</li>
<li>Tuesday 8th November: Marketing Plan</li>
<li>Thursday 10th November: Sales Plan</li>
<li>Tuesday 15th November: Bookkeeping - Cash Flow</li>
<li>Thursday 17th November: Bookkeeping - Tax & VAT</li>
<li>Tuesday 22nd November: Marketing Plan Review</li>
<li>Thursday 24th November: Elevator Pitch</li>
<li>Tuesday 29th November: Business Planning Review and Funding</li>
</ul>
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<div>
<br /></div>
<div>
As I already mentioned the course commences on Tuesday 18th October at 10:am here in the Dungarvan Enterprise Centre. The course fee is €130 and payment confirms a place on the course. To book your place, please log on to www.localenterprise.ie/waterford. If you are in receipt of Social Welfare payment you may qualify for a reduced fee, please call 0761 10 2905 or email info@leo.waterfordcouncil.ie Looking forward to seeing you on the day.</div>
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<br />Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-37374956438939504322016-09-14T16:25:00.000+01:002016-09-14T16:25:42.647+01:00Writing Content for Social Media and Blogging with Derbhile Graham<div style="text-align: center;">
<div style="text-align: center;">
On Tuesday 20th September</div>
</div>
<div style="text-align: center;">
<div style="text-align: center;">
Dungarvan Enterprise Centre</div>
</div>
<div style="text-align: center;">
<div style="text-align: center;">
will be running a workshop for </div>
</div>
<h2 style="text-align: center;">
Writing Content for Social Media and Blogging</h2>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
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<br />
Social media is a fantastic way of reaching your customers. Creating quality social media content is an even better way to develop a greater relationship with your customers. By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often. Being able to write compelling and engaging content on a consistent basis over time is the core. In this workshop, we will show you how to create draft blogs and social media posts, and draw up a plan to help you develop that content further in the long term. <br />
<br />
So what's involved the workshop?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The workshop will be based on the <b>5 W's</b> of good Social Media content.</div>
<div style="text-align: justify;">
</div>
<ol>
<li><b>Why</b> - why you want to write social media content in the first place</li>
<li><b>What</b> - what you want to say in your social media content</li>
<li><b>Who</b> - who you want to reach</li>
<li><b>Where</b> - which blogging and social media platforms are the best fit for your business?</li>
<li><b>When</b> - how frequently you are willing and able to post</li>
</ol>
<div>
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<br /></div>
<div>
From this you will then come up with a content plan based on your questions. Then in the second half of the workshop, you will write a draft blog entry, and if time allows, a batch of five social media posts. Sounds interesting doesn't it.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xcV4UQm2Vpc" width="560"></iframe></div>
<span style="text-align: justify;"><br /></span>
<span style="text-align: justify;">A little bit of info about your tutor.</span><br />
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Dearbhile Graham is a writer and editor based in the sunny south east of Tramore, Co. Waterford. She holds a Masters in Journalism, is a former Toastmaster and is also the author of the novel, "The Pink Cage". In 2009, she set up a copywriting service for small businesses called WriteWords Editorial, which aims to help businesses tell their stories. She has written blog posts for Congratulations.ie, Market Lane Restaurant, The Virtual Office and nearForm. She is an experienced workshop facilitator and has delivered content creation workshops for Tipperary Enterprise Board and Dungarvan Women in Business Group.<br />
<br /></div>
<div style="text-align: justify;">
As mentioned earlier, the workshop takes place here in the Dungarvan Enterprise Centre on Tuesday 20th September from 9.30 am to 1 pm. The cost of the workshop is just €30 per person. </div>
<div style="text-align: justify;">
For more information, or to book your place, please call us here at the Dungarvan Enterprise Centre on 058 23598 or email dungarvanec@gmail.com. </div>
<br />Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-38356108646422183252016-09-09T11:44:00.000+01:002016-09-09T11:44:56.069+01:00Video Casting with Amanda Webb of Spiderworking.com<br />
<div style="text-align: center;">
Dungarvan Enterprise Centre </div>
<div style="text-align: center;">
are delighted to announce that we will be running a</div>
<h2 style="text-align: center;">
"Video Casting" workshop </h2>
<div style="text-align: center;">
on Wednesday 14th September.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSLf6ALc7JPiXEwTfh6LDXLxOVvaXJzLNdvjr1YiJdMtxvh1sVSv12K_AFJUVbmR8yKuw2mDP_Xrcyih3I-kcP6xCM8ZuUGfrBCztfWPd7aWsVD2P5W5_DiecfJD65fh8Ph30UWTelBreX/s1600/afc3a48f802b4dc6cc2f69231b909003.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSLf6ALc7JPiXEwTfh6LDXLxOVvaXJzLNdvjr1YiJdMtxvh1sVSv12K_AFJUVbmR8yKuw2mDP_Xrcyih3I-kcP6xCM8ZuUGfrBCztfWPd7aWsVD2P5W5_DiecfJD65fh8Ph30UWTelBreX/s200/afc3a48f802b4dc6cc2f69231b909003.jpg" width="200" /></a></div>
<br />
<div style="text-align: justify;">
Why videocast? </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Its the way forward, its the future. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Not convinced? OK, here are just a few reasons:-</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Your customers are watching a ton of social video. <b>Facebook and Snapchat</b> have both surpassed <b>8 billion video views</b> and <b>YouTube's 1 billion-plus users</b> are watching hundreds of <b>millions of hours</b> of online video every day. </div>
<div style="text-align: justify;">
<br /></div>
<ul>
<li style="text-align: justify;"> At the moment 18 to 33 year olds are spending less time in front of their TVs and more time watching video on their mobile devices and laptops. So in the next 5 to 10 years, these same people will make up a large percentage of the workforce, making it hard to ignore video platforms. </li>
<li style="text-align: justify;">Video is unique in its ability to connect with viewers. Social networks favour video in their algorithms, knowing that this rich content is favoured by users. You can respond to a customer enquiry by text or you can take a few minutes and record them a 30-second video message (they'll appreciate the extra effort).</li>
<li style="text-align: justify;">A 2016 survey found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were <i>not</i> using video at all. To me, its clear that companies are quickly recognising the growing power of video.</li>
<li style="text-align: justify;">Social media videos can deliver impressive return of investment (yes). Have a look at the below: -</li>
</ul>
<div>
<ol>
<li style="text-align: justify;">72 percent of businesses who use video say it has increased website conversion rates</li>
<li style="text-align: justify;">74 percent of all internet traffic in 2017 is projected to come from video</li>
<li style="text-align: justify;">YouTube receives over 4 million daily views</li>
<li style="text-align: justify;">Almost one-third of all people on the internet are YouTube users</li>
<li style="text-align: justify;">More than half of YouTube views come from mobile devices</li>
<li style="text-align: justify;">Facebook has 8 billion average daily video watch time</li>
<li style="text-align: justify;">Periscope users watch 40 years' worth of video every day</li>
<li style="text-align: justify;">Snapchat daily video views surpassed 8 billion in January 2016</li>
</ol>
</div>
<div style="text-align: justify;">
I don't think I need to go on!</div>
<div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Your return on investment of social video depends on how you choose to use it. Every business will have different targets and goals. The key thing is that you actually set goals and track the success of your videos using analytics. It's only through tracking that you will learn what clicks with your audience and what doesn't, allowing you to refine your social video strategy.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
And just in case you are still not convinced, Mark Zuckerburg (co-founder of Facebook - you knew that!) believes video is the future of Facebook. He imagines a time, 5 years from now when video will account for the majority of posts shared and viewed (best to be prepared, I think)!</div>
<div>
<br /></div>
<div>
So at this half-day workshop you'll learn: -</div>
<br />
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<ul>
<li>YouTube V Facebook, which should you make your home</li>
<li>Live video streaming - how to use Facebook Live and Periscope to communicate with your audience</li>
<li>How to get comfortable in front of the camera</li>
<li>How to shoot and edit a video</li>
<li>How and where to upload your video</li>
<li>How to promote your video casts</li>
<li>Measuring success - the metrics that matter</li>
</ul>
<div>
I hear you ask who's delivering the workshop?<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/IQJMcIzR8GA" width="560"></iframe></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Amanda Webb of Spiderworking.com. Amanda formed Spiderworking.com to work with SME's, local and small businesses to help them develop social media strategies, offering them training and support. Whatever you need to know, whether its as simple as setting up a Facebook page or as challenging as putting together a social media campaign, Spiderworking.com can help. Amanda learnt her skills whilst promoting her first business, Feelgood Organic Hampers. Prior to this she worked as an Assistant Director in the Irish Film Business working on productions such as Adam & Paul and Angela's Ashes. In 2010 she co-founded the KLCK bloggers Network in order to encourage and support both business and personal bloggers as they learnt how to use both blogging and social media tools. In 2011 she went one step further with Bloggers International co-managing their inaugural event. Then in 2012 Amanda founded Blog Awards Ireland along with her KLCK colleagues and head up the online marketing and project management of the event. Amanda's blog reached the final of Social Media Examiners International top 10 Social Media Blogs of 2011 and 2012. The Social Media Awards 2012 and her Video Blog reached the finals of the Irish Web Awards 2010.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I think she is someone we would all like to meet!!</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The workshop takes place on Wednesday 14th September from 9.30 am to 1 pm. The cost is just €40 per person. For more information, or to book your place, please give us a call here at the Dungarvan Enterprise Centre on 058 23598 or email dungarvanec@gmail.com. Looking forward to seeing you!</div>
</div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-78788391237761204392016-08-22T09:30:00.000+01:002016-09-08T14:44:06.756+01:00Using the new "Snapchat Memories" feature<h2 style="text-align: center;">
Using the new "Snapchat Memories" feature</h2>
<div>
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So first of all a quick rundown on what Snapchat is.</div>
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Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. Its free to download the app and free to send messages using it. The one feature that makes Snapchat different from other forms of texting and photo sharing is that the messages disappear from the recipients phone after a few seconds - <i>t</i><span style="text-align: center;"><i>his message will "self-destruct" in 10 seconds! </i> </span></div>
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Snapchat's logo, named Ghostface Chilla (based on Ghostface Killah of the Wu-Tang Clan), is a ghost to represent the "there, then, gone" nature of their photo sending service. </div>
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How do you use Snapchat? Well its simple, you take a picture using your camera phone, select who you want to send it to from your contacts, decide how long you want your picture to be visible for (up to 10 seconds), and click send. If you are the one receiving the picture, well its just like receiving a text message, simply tap to view the pic. Remember though that the message disappears from their phone once the time limit has expired.</div>
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<span style="font-family: "times new roman"; font-size: small; line-height: normal;">Last month, Snapchat launched "<b>Memories</b>", a major change to the social app known for its quickly disappearing images and videos. Snapchat now lets you save old photos, videos and snap stories within the app. In other words you can now save a funny snap or if you had a bunch of photos on your phone that you want to share, you can now publish from your camera roll in a single-story like <i>memory. </i></span></div>
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<u style="font-family: "Times New Roman"; font-size: medium; line-height: normal;">So how do you use Snapchat Memories to publish more content on Snapchat?</u></h4>
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<span style="font-family: "times new roman"; font-size: small; line-height: normal;">Navigate the Memories Feature</span></h3>
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On your Snapchat screen, tap or swipe the small circular button below the main caption button to enter <i>Memories</i>. I'm going to take it that this is your first time using Memories, so you'll find two tabs along the top, i.e. <i>Snaps</i> and <i>Camera Roll</i>. If you tap Snaps, you'll see any snaps or videos you've saved since you received the Memories update. Tap Camera Roll to access your phones saved images and videos. You can now use these to create and share Memories. </div>
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To enter selection mode in Memories, tap on the check mark icon at the top right of your screen. Navigate to any tab to select specific snaps or camera roll items. You can select a single item to edit and share as a memory or multiple items to make a longer memory. You can use the section mode to delete, share, and send items to your story. You can also set an item to "My Eyes Only", which hides that item (using a password) in Memories. (Once you begin using Memories, the All, Stories, and My Eyes Only tabs become available).</div>
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<span style="background-color: white; font-family: "times new roman"; text-align: justify;">Create and Share your Memories</span></h4>
To get started, take a photo or video. Tap the in-tray icon to save it to your Memories, then go into Memories and find it. Tap on the item to enlarge it and then press hold on the screen to enter edit mode. In Edit mode, you can change the duration of a photo, add stickers, text, and doodles. You can also share the memory to your story or Snapchat friends. Your other options are to Export Snap, Save to Camera Roll, Move to My Eyes Only, or Create Story from this Snap. </div>
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Remember though to capture your items in the order you want them to appear in the Memories story as it doesn't currently allow you to manually rearrange the items you select. Then tap on the Create Story icon at the bottom of the screen.<br />
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With regard to your Business, Snapchat Memories will now allow you to use and re-use any photo or video, and content from other networks can also be re-published on the platform. In other words, you can now create your own designs and videos using your own programs and market them on your Snapchat account without them looking so Snapchatty (that probably isn't a word!!). Then keep running it, repetition, repetition, repetition.<br />
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Its also important to remember that the number of users over the age of 35 has steadily been increasing. The addition of Memories will likely multiply these numbers as Snapchat begins to appeal to older audiences. This will give brands that have an older target audience more opportunity to market effectively on the platform.<br />
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All good me thinks!<br />
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<br />Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-82369710885382225922016-08-18T11:20:00.004+01:002016-08-18T11:20:55.348+01:00ARE YOU STUCK ON SOCIAL MEDIA?<h2 style="text-align: center;">
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<span style="font-size: small;">Hi my name is Siun Morrissey,I am 19 years old and I am currently a student in Cork Institute of Technology and I am studying Marketing.</span></div>
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<span style="font-size: small;">Your customers are on social media so you need to be too! Many of us don't know where to start with social media<span id="goog_1307893416"></span><a href="https://www.blogger.com/"></a><span id="goog_1307893417"></span>, but this is where<span style="color: yellow;"> </span><span style="background-color: white; color: black;">Devin Joubert</span> a blogger comes in she has written a very interesting blog which helps businesses gain more traffic(followers) on there Social Media platforms. It is titled "<span style="background-color: cyan;">50 Social Media Marketing Tips That Will Help You Build Traffic.</span>" I have read this Blog and made my own interpretation on it. I am going to write about the tips which I believe will be the most useful for businesses on social media.</span></div>
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<span style="background-color: yellow; color: blue; font-size: large;">FACEBOOK</span></div>
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Facebook is one of the worlds biggest communication websites, but even if you have a Facebook profile for your business it can still be quiet difficult to get people to notice your company. These are the tips which I believe will make people notice your brand.</div>
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<b><u>Groups:</u></b></div>
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Groups are a great way to get the consumer interested and involved in your business. The reason that a business would set up a group on Facebook is for their repeat and loyal customers, to get their input on the business such as what they would like to see in the business and also what they would like to change in the business..</div>
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Creating a group is a very easy thing to do once you know how.</div>
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<li>Go onto your Facebook page and click on the top right hand corner.</li>
<li>Click on the arrow down, scroll down and click on Groups</li>
<li>Add whoever you want to your group.</li>
<li>Then add the group to your favourites as it will be easy yo access.</li>
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Its that simple and will make a lot of difference in the amount of followers and customers that you will receive.</div>
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<b><u>Carousel and Canvas:</u></b></div>
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This is a way of presenting your images and videos that will draw the public in, it increase the views on your page and to get more people interested in your business and what you have to offer. It is like a slide show for Facebook a way of telling a story and like the Facebook Groups it is also quite simple to do if you know how of course!</div>
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<li>Go onto your Facebook profile and click on Photo/Video.</li>
<li>A list should appear and you should then click either Carousel or Canvas they are both similar.</li>
<li>Then add in your desired photos, videos and descriptions.</li>
<li>Once you have finished editing your content you are done.</li>
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This is an excellent form of communication as you could show your followers how you set up your business, what type of products you have and what new products or ideas that you might have in the future.</div>
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<b><u>Link Messages:</u></b></div>
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Many companies post photos along with a link to get people to click on this link and to get them to read what they have written, however it has been proven that the majority of people don't even bother clicking the link but instead look at the photo and continue to scroll down the page. Instead what business should be doing is posting a link without an image. it has been proven that it sends more people to your website.</div>
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Although these three are very different they all work the same. They all manage to boost the amount of consumers looking at your Facebook Page which is a success for business.</div>
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<span style="background-color: magenta; font-size: large;">Twitter.</span></div>
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<span style="background-color: white;">Along with Facebook, Twitter is an excellent platform for communication with the public. These are the tips which I believe will get you the most "traffic" on your twitter page.</span></div>
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<span style="background-color: white;"><u><b>Retweets:</b></u></span></div>
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<span style="background-color: white;">Retweets are extremely important as it shows the public what you are interested in which could lead you to connect with your customers. Retweeting is also very important when a customer has chosen to write about an experience with your products, by retweeting their post it shows that you care about their opinion and what they have to say regarding your product.</span></div>
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<span style="background-color: white;"><u><b>Polls:</b></u></span></div>
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<span style="background-color: white;">Polls are a brilliant way to communicate with the public, by using polls you get to ask your followers what they would like to see from you in the future, have they tried your new product and what they thought of it. This is a great way to know what your customers want and what their interests are.they are also a good way with keeping up with new trends and asking people for their opinion on them, such as sports, fashion, new technology etc .Polling is very simple you just need to use these steps and you should be okay.</span></div>
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<span style="background-color: white;">Log into your twitter account.</span></div>
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<span style="background-color: white;">Compose a tweet.</span></div>
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<span style="background-color: white;">Before you click Tweet click on the "Add a Poll" icon on the bottom left.</span></div>
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<span style="background-color: white;">Then ask your questions and you are ready to go</span></div>
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<u><b>Hashtags:</b></u></div>
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Hashtags are so important when it comes to Twitter they show the public what you like and what you are interested in. Hashtags also make it easier for your followers to find your content. However it is important not to use too many hashtags as this could mean that your content ends up being hard to find. Stick to using between 1-2 hashtags between each tweet, this will just make it easier for your followers and the public to find and reply to your tweets much easier.</div>
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Social Media is a big platform in today's society which means that we have to embrace it and understand it to be able to compete with the much larger companies. I believe that Twitter and Facebook are a great place to start.</div>
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Hi my name is Siun Morrissey,I am 19 years old and I am currently a student in Cork Institute of Technology and I am studying Marketing.</div>
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Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-49013007156933860782016-08-15T10:34:00.000+01:002016-08-15T10:34:11.385+01:00How to make the most of your Instagram<br />
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How to make the most of your Instagram</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6iQ0beaZAIzjup3YElzFz9nbKUgDMfXiF6vOovITl9Lw5wXFBJ1t-i5ORS1XQC83j1jh0UG19Zd6SqlMDaUo_IHkeo-LBv-bkY5eJoZmNTlIr7EogtaIll9MDk0s9kdHBzHq9nwImXKbp/s1600/Instagram+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6iQ0beaZAIzjup3YElzFz9nbKUgDMfXiF6vOovITl9Lw5wXFBJ1t-i5ORS1XQC83j1jh0UG19Zd6SqlMDaUo_IHkeo-LBv-bkY5eJoZmNTlIr7EogtaIll9MDk0s9kdHBzHq9nwImXKbp/s200/Instagram+logo.jpg" width="200" /></a></div>
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So lets start at the beginning. <br />
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<b>Instagram</b> for those of us who know little if not anything about it was launched in 2010. It is an online mobile photo-sharing, video-sharing, and social networking service that enables you to take pictures and videos, and share them either publicly or privately on the app, as well as through other social networking platforms, such as Facebook, Twitter, etc. (Facebook bought Instagram in 2012 for a whopping $1 billion!).</div>
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So what is an <b>Algorithm</b>? For a computer to do anything you have to write a computer program. To write a program, you have to tell the computer exactly what you want it to do, step by step. The computer then "executes" the program, following each step mechanically. When you tell the computer <i>wha</i>t to do, you also get to choose <i>how </i>its going to do it. Hence, Algorithm. The algorithm is the basic technique used to get the job done. (Hope you are still with me!).</div>
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So why <b><u><span style="font-size: large;">use</span></u></b> Instagram? Used correctly, Instagram can be a<i> highly-targeted</i>, <i>visual advertising</i> channel for your business. Like any social network, there are right ways to use it, wrong ways to use it, and clever ways to use it. The most successful strategy overall is to be authentic and social. Businesses can use this platform as away to showcase their product and services in a rich, visual context.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQMuiG919e7ruTaRO4k-sqmp9-HOFYMGGhORTpWeXlug7_XrYE8tTdlay2xwX8pX1dTHTqsfRvTHVowoSblQXLn7GFCSWYFi8mYYa6R9Ya5lJnoKxT5X-4oA9etNz0IaXsC4XsB9BA_Qxm/s1600/ben_and_jerry_s.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQMuiG919e7ruTaRO4k-sqmp9-HOFYMGGhORTpWeXlug7_XrYE8tTdlay2xwX8pX1dTHTqsfRvTHVowoSblQXLn7GFCSWYFi8mYYa6R9Ya5lJnoKxT5X-4oA9etNz0IaXsC4XsB9BA_Qxm/s320/ben_and_jerry_s.png" width="194" /></a></div>
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On March 16, Instagram posted plans that they would be moving away from showing posts in strict reverse chronological order, and instead boost those based on the "likelihood you'll be interested in the content, your relationship with the person posting, and the timeliness of the post". So all posts are still there, just in a different order!</div>
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If this new set up has your worried or concerned, here a a few helpful tips (I hope!).</div>
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<b>How to increase your visibility:</b></div>
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Become <b><span style="color: blue;">ACTIVE</span></b> - engage with your social media followers more. If they like your photos, you like their photos. If they comment on your photos, you need to reply to them and thank them. Build a relationship with them so that they continue to like you and continue to follow you. The more likes you get the more likely they will see your photos in their news feed. </div>
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<b><span style="color: blue;">REVIEW</span></b> your most successful posts and then replicate them! Be strategic about what you post, look at your most popular posts, review the similarities between them and then create a similar content. This will help you to create a strategy that will enable you to withstand this change in algorithm and keep the followers engaged. <i>YES</i>.</div>
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Take advantage of your <span style="color: blue;"><b>CAPTION</b></span> - Say something like "I love this book / product", what do you think"? This gives them an opportunity to comment on your photo. The more comments, likes, the more activity on your photos will translate to their feed. Instagram will then see that hey this person likes your photos and they will then see your posts in their feed more often. Or should you have a website:- "I love this book / product", what do you think"? click the link in our profile to see full details. This gets people off the platform and on to <i><b>your website</b></i>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLlt9M4Er4vRIKN3_MVhqWCDbQK9Ian__3xdwubcfEXhSr2WbPsHmxgzbg76ljMOxwkyR0Ft_bgDHx2lJFbZ4oM6iGdRgnx1c6d3GFyKkyBYMb55uSll9oc8kQc9FtJ7R4zGywX45S8GAL/s1600/funny-instagram-captions.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLlt9M4Er4vRIKN3_MVhqWCDbQK9Ian__3xdwubcfEXhSr2WbPsHmxgzbg76ljMOxwkyR0Ft_bgDHx2lJFbZ4oM6iGdRgnx1c6d3GFyKkyBYMb55uSll9oc8kQc9FtJ7R4zGywX45S8GAL/s320/funny-instagram-captions.jpg" width="320" /></a></div>
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<span style="color: blue;"><b>#HASHTAGS</b></span> - You can have up to 30 #hashtags. My suggestion to you is to add 1 to 2 #hashtags in your caption, add them into your sentence for example "Out driving in my new #audiA3convertable, enjoying #splendidsun" (I wish). This gets your message across to followers, but its not going to be lost in a whole bunch of #hashtags. <b>Make sure the #hashtags you use relate to your business. your location and industry. </b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF65JFjg2fjz15U3eQLK4qF6Vd20MF8PF6lKKhrFWwivuNaNFNGV7ZP2EkJjg7NNBduMJbk3F6Azm9MTlOzPXCjTX7ga75Uj9CZ_7LSQAusx0QPFI8Ayxja1Nn_VDuctUMSMzizVP0JQpI/s1600/hashtag+instagram.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF65JFjg2fjz15U3eQLK4qF6Vd20MF8PF6lKKhrFWwivuNaNFNGV7ZP2EkJjg7NNBduMJbk3F6Azm9MTlOzPXCjTX7ga75Uj9CZ_7LSQAusx0QPFI8Ayxja1Nn_VDuctUMSMzizVP0JQpI/s200/hashtag+instagram.png" width="200" /></a></div>
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Incorporate <b><span style="color: blue;">TRENDING</span></b> topics in your posts, i.e. Waterford Hurlers!! </div>
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Use short <span style="color: blue;"><b>VIDEOS</b></span>, record a company promotional day, a behind the scenes video, a summer barbecue, the Christmas party (maybe not!). Keep them short and remember when you post them to add as many relevant hashtags as you can to spread the reach of your video.<br />
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/68765934?byline=0&portrait=0" webkitallowfullscreen="" width="640"></iframe>
<a href="https://vimeo.com/68765934">Introducing Video on Instagram</a> from <a href="https://vimeo.com/instagram">Instagram</a> on <a href="https://vimeo.com/">Vimeo</a>.</div>
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Make sure your Instagram page is <b><span style="color: blue;">PUBLIC</span></b>. If its not Public, no ones is going to see it.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho0s7fz8AqFT-5qXXzROJSZsIAnF5bUoxJinw0kyPce91eJ9mcMk_BcwC-PcJ9V4YePQ2gKn2GN6nhE-ILQCaaQwsK6ACDxWF4P9i1avDAGiMNED6rv-TgHL2FOioImz7DfqicwFdOJOmy/s1600/iHeart-street-art-top-e1466411337296.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho0s7fz8AqFT-5qXXzROJSZsIAnF5bUoxJinw0kyPce91eJ9mcMk_BcwC-PcJ9V4YePQ2gKn2GN6nhE-ILQCaaQwsK6ACDxWF4P9i1avDAGiMNED6rv-TgHL2FOioImz7DfqicwFdOJOmy/s320/iHeart-street-art-top-e1466411337296.jpg" width="320" /></a></div>
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My message to you is -<span style="text-align: center;"> your creativity and knowledge can drive success no matter. </span></div>
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Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-49688059897373056792016-07-20T10:29:00.000+01:002016-07-20T10:29:35.763+01:00Pokémon GO has finally been launched in Ireland<h2 style="background-color: white; border: 0px; font-family: georgia, verdana, arial; line-height: 1.2em; margin: 5px 0px 15px; padding: 0px; text-align: center; vertical-align: baseline;">
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Pokémon GO is Huge</span></h2>
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<b>Pokemon GO has finally been launched in Ireland.</b> </div>
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Pokemon GO which was first launched in Australia and New Zealand has taken the world by storm. It is an unprecedented phenomenon in the countries where it's so far been released (26 of them being throughout Europe). GO has topped <u>Twitter's</u> daily active users, and it is now being reported that people are now spending more time in its app than in <u>Facebook</u> (preferring to catch creatures than scroll through their Facebook!). Pokemon GO has claimed the title of "biggest mobile game in United States history", breaking all downloading records. It has topped the likes of Candy Crush's audiences as well as other top games. Reports say that Pokemon GO is now closing in on <u>Snapchat</u> on Android, and it could even pass <u>Google Maps</u> on Android!</div>
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On Monday just gone, iPhone users spent more time in Pokemon GO than any other app, including Facebook, Snapchat, Twitter, and Instagram. In addition to capitalising on the Pokemon brand, the app has introduced brilliant gaming mechanics in terms of keeping players active, engaged and returning.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUkLEnPNQHZorLHNvOdMA1b5zOSCdAUqGzmtoCjvw8urg3bn3jaiJ14Wk4eh3dHAdL5htxB6hW6FXNwvzTkCt3RBxTo57JZ9PnzLKj-fq-3Oc32IkCRteKc6Nfn6EX2r8K0gcAXUROwhvX/s1600/pokemon-go-usage-comparison.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUkLEnPNQHZorLHNvOdMA1b5zOSCdAUqGzmtoCjvw8urg3bn3jaiJ14Wk4eh3dHAdL5htxB6hW6FXNwvzTkCt3RBxTo57JZ9PnzLKj-fq-3Oc32IkCRteKc6Nfn6EX2r8K0gcAXUROwhvX/s320/pokemon-go-usage-comparison.png" width="320" /></a></div>
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How it works!</h4>
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Pokemon GO uses your actual location data to pinpoint the cartoon creatures. It is centered around geolocation, so to actually catch more Pokemon you have to literally put in the <i>legwork</i>. This means that it is making any usually couch-bound video gamer get up and take a walk (not you of course)! It shamelessly pokes people off the couch and onto roads, tracks, etc, doing that dreaded 10 letter word, "<b>exercising</b>". Never have so many dogs been walked by so many teenagers! And even better still, is that parents and their kids are getting involved together, giving quality parental time a whole new meaning (a definite positive I think). So get some fresh air, take in some sun-rays, make it a family affair! Players can check their games map on their smartphones, if there's a wild Pokemon in their area it'll appear on the screen and away you go!<br />
Just remember though to take extreme care when tracking and capturing your prey! The last thing you want is to run into a wall, fall over a cat or even worse again run into traffic while playing (as in some cases reported!). <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu5CX5Q7aaCztfwFkX2xne95vDrBxPzXBygBS4g0eFsfwkMtthr-_4rsYv9YGirBM9e6L5nHGYjiZJe6HtboG6CQj0U5UGCwxbmGIYW8a5fXkQVAyODDPJgaSnG-Viv9xrtNTay5pbIHYM/s1600/pg-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu5CX5Q7aaCztfwFkX2xne95vDrBxPzXBygBS4g0eFsfwkMtthr-_4rsYv9YGirBM9e6L5nHGYjiZJe6HtboG6CQj0U5UGCwxbmGIYW8a5fXkQVAyODDPJgaSnG-Viv9xrtNTay5pbIHYM/s320/pg-1.png" width="320" /></a></div>
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Fad Museum </h4>
<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8fuLPuuYWuU6gVmeBAaLLCwSEbcxS6cayQsQbxQHsjALFULRgjZGZjfGU5EuqhfAfan7eG0e7fvQ75KNv8uPWwFyyPcaBZBFWB3ZkOk54FZkc9LvPNWbj0G7XLvPT23RVe3VqXCQww8E/s1600/download+cabbage+patch.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8fuLPuuYWuU6gVmeBAaLLCwSEbcxS6cayQsQbxQHsjALFULRgjZGZjfGU5EuqhfAfan7eG0e7fvQ75KNv8uPWwFyyPcaBZBFWB3ZkOk54FZkc9LvPNWbj0G7XLvPT23RVe3VqXCQww8E/s200/download+cabbage+patch.jpg" width="200" /></a>
<li>1980's Cabbage Patch Dolls: - pudgy faces, stumpy arms and small close set eyes which also came with a birth certificate and adoption papers.</li>
<li>1990's Tamagotchi:- high tech, virtual pet sent kids insane and parents searching toy stores all over town to try and find one. Essentially you had this little digital pet that you had to feed and clean up after. Most kids dream at the time was to have the coolest design out there.</li>
<li>2000's Gadgets:- The new millennium got off with a great start where the world of gadgetry was concerned. From the "I-Pod" in 2001, the "X Box" in 2002 to the "Amazon Kindle" in 2007.</li>
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Is Pokemon GO a fad?</h4>
As already mentioned, Pokemon GO actually gets people up and out! This they say may dampen popular enthusiasm somewhat over time where winters are harsh. How will this work for us here in Ireland when the sun isn't shining which fortunately isn't today (so thankful for wonderful weather we are having!), it remains to be seen.<br />
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The bottom line</h4>
Mobile gamers (which you and I should consider ourselves after downloading this app) are clearly devoting a lot of time to our newfound pursuit of Pokemon. You and I now have to wait and see what developer Niantic does to keep us engaged, and the momentum maintained, for the long haul. Watch this space I say ....<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/SWtDeeXtMZM" width="560"></iframe></div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-59130960010807285502016-07-13T09:50:00.000+01:002016-07-13T09:50:20.114+01:00Using Video as a Tool for Social Media MarketingI'd like to share with you a great article I read recently titled:<br />
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<span style="color: red; font-weight: bold;">"26 Ways To Use Video For Your Social Media Marketing" </span></div>
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This article shows you how to capture your audience. You discover "26 ways to use video to improve your social media marketing". The clue is in the heading! </div>
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<span style="background-color: white; font-family: "helvetica" , "arial" , sans-serif; font-size: 13px; line-height: 15.6px;"><a href="http://www.socialmediaexaminer.com/26-ways-to-use-video-for-your-social-media-marketing" target="_blank">Click here to read article in full</a>/</span></div>
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I found the following <span style="font-size: large;"><b>5</b></span> items to be key items for me, I hope you find them of benefit to you:</div>
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1. </h2>
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<i>Video lengths.</i></div>
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No one wants to make a social media video and find out afterwards that it is too long. The below list should be useful to you:</div>
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<li>Facebook: 120 minutes</li>
<li>Twitter: It recommends keeping videos under 30 seconds</li>
<li>Instagram: 60 seconds</li>
<li>Snapchat: 10 seconds</li>
<li>Vine: 6 seconds.
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<iframe frameborder="0" height="600" src="https://vine.co/v/eF9BtdbZAbB/embed/simple" width="600"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script></div>
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2.</h2>
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<i>Grab your audience's attention early.</i></div>
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To do this, you have 10 seconds! If you haven't caught their attention by then, sadly you have missed the boat. It is so important for you to <b>get to the point</b> with your video as quickly and concisely as possible. Keep it <b>simple</b>. There should be <b>one point to every video and one point only</b>. Include your logo (instant recognition). Once you have their attention, you're half way there.</div>
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3.</h2>
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<i>Optimize for Search.</i></div>
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Adding keywords or a key phrase is a definite plus and this goes for just about everything you post on social media. Think "<b>Headlines and Descriptions</b>" on your video using keywords and/or phrases to help users find you. Don't forget, the right headline with the right keywords will not only find you and make viewers curious but it will also <b>increase your rankings</b> in the sites search engines. Another way of boosting search results is by adding the relevant "hashtags" on Twitter and Instagram.</div>
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4.</h2>
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<i>Sound.</i></div>
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Be it with or without sound, your video needs to be <b>visually</b> interesting. To help you to achieve an audience without sound use contrasting, bright colours, use captions instantly once the video starts. If you are using sound for your video, needless to say the sound quality needs to be good. Make sure your video has little if not any background noise. The last thing you want is someone losing interest in your video because the sound quality is not up to scratch. </div>
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<i>5.</i></h2>
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<i>Track engagement, views and clicks.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRxdjdoDjl6YRDr3_Dxv7TjSskNrJjwHotjUMM7SM0a0By2miuf7sNAyQ5xxBYao4rPpJ4CGqG3lhd9KYmswiMaSWInS5BXy5yi0dmkIV3n93_u8CTsLlDNW4pg8jvzYD1yibLf1gBIivP/s1600/images.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRxdjdoDjl6YRDr3_Dxv7TjSskNrJjwHotjUMM7SM0a0By2miuf7sNAyQ5xxBYao4rPpJ4CGqG3lhd9KYmswiMaSWInS5BXy5yi0dmkIV3n93_u8CTsLlDNW4pg8jvzYD1yibLf1gBIivP/s200/images.jpg" width="200" /></a>This is not just important, it is <b>essential</b>. It enables you to see how your video is performing (needless to say if it is not performing well then you need to change your contents!). Your goal here <br />
is to achieve lots of shares, clicks and engagement. Facebook, Twitter and YouTube provide this. </div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<h2 style="text-align: center;">
A third of all online activity is spent watching videos, so get rolling ..... </h2>
</div>
<div>
<br /></div>
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Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-81942215763722370982016-07-04T11:03:00.001+01:002016-07-04T11:03:39.562+01:00Facebook for Beginners - Everyone Starts Somewhere! <br />
Its here!! What's here you might ask!!<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXlSeNvaSv2N6r_dlthFjhWDniNK_KAlnc1DWTSNba1wofRSRfFwMq8fd78kTxhgg5sG-sC13UuwgW7NV7R5qwZguc7Vuium_CnRsGjkI06tKhGqkTA_fqGPwKWw7-UE1hEC9rZvi2WvmO/s1600/facebook+logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXlSeNvaSv2N6r_dlthFjhWDniNK_KAlnc1DWTSNba1wofRSRfFwMq8fd78kTxhgg5sG-sC13UuwgW7NV7R5qwZguc7Vuium_CnRsGjkI06tKhGqkTA_fqGPwKWw7-UE1hEC9rZvi2WvmO/s320/facebook+logo.png" width="320" /></a></div>
<br />
<div style="text-align: center;">
<b><span style="font-family: inherit;">A Facebook for Business for Beginners Workshop.</span></b></div>
<div style="text-align: center;">
<span style="font-family: inherit;"><br /></span></div>
<span style="font-family: inherit;">All of us at this stage have heard about Facebook. However have you ever thought about a Facebook page for your own Business? </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Whether you’re a big corporation or a small
local business, Facebook is a powerful MARKETING tool. It’s a great space to:</span><br />
<ul>
<li><span style="font-family: inherit;">keep customers informed</span></li>
<li><span style="font-family: inherit;">develop brand identity and</span></li>
<li><span style="font-family: inherit;">broaden your reach. </span></li>
</ul>
<span style="font-family: inherit;">Keeping this in mind we here at Dungarvan Enterprise
Centre are delighted to announce that we will be running a Facebook for
Business for Beginners workshop on Wednesday 6<sup>th</sup> July.</span><br />
<br />
<div class="MsoNormal">
<span style="font-family: inherit;">So what is the workshop aimed at, I hear you ask! The workshop is aimed for those of you who do not
currently have a Facebook page and / or if you are unsure how to use
Facebook for your own business properly.</span><span style="font-family: inherit;">
</span><span style="font-family: inherit;">The workshop will help you to: </span></div>
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</div>
<ul>
<li><span style="font-family: inherit;">set up a page</span></li>
<li><span style="font-family: inherit;">run through
the functionality of Facebook</span></li>
<li><span style="font-family: inherit;">go through how the algorithm works</span></li>
<li><span style="font-family: inherit;">go
through insights</span></li>
<li><span style="font-family: inherit;">set up an administrator on the page</span></li>
<li><span style="font-family: inherit;">scheduling posts</span></li>
<li><span style="font-family: inherit;">all the basics of using Facebook for business. </span><span style="font-family: inherit;"> </span></li>
</ul>
<span lang="EN-IE"><span style="font-family: inherit;">A little bit of info for you about Facebook. A Facebook page is a great <b>FREE</b> (yes free) MARKETING tool for your business, no matter what its size.
This page lets your business identify itself – not just through listing
product offerings and services, but also by sharing links, images, and posts on
a customisable page to give a better sense of your business’s personality and
character. The sheer scale of Facebook
means your business could potentially reach half the population of Ireland with minimal
cost! Everyone who ‘likes’ your page is
already a willing participant. You can
feature anything from special offers to events instantly. Facebook advertising enables you to easily
target specific customers / clients. </span></span><span style="font-family: inherit;">Latest statistics show it has more than </span><b style="font-family: inherit;">1.65 billion</b><span style="font-family: inherit;"> worldwide monthly
active users!! With these type of figures in mind you have to agree that a Facebook page makes sense for your business. </span><br />
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<br /></div>
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Have a listen to the attached: <br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/omy5_zM7pPQ" width="560"></iframe><br /></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: inherit;"><br /></span></span>
<span lang="EN-IE"><span style="font-family: inherit;"><br /></span></span>
<span lang="EN-IE"><span style="font-family: inherit;">So who's delivering the workshop you might ask? Mags here at Dungarvan Enterprise Centre will deliver the workshop to you. With 15 years’ experience in marketing
and lecturing in Digital Marketing for Waterford Institute of Technology, I think you will agree that you are in safe hands!</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRv-4GbY_5Ta2cyHQkaUkBYu9lne8fpJuKv0rkvAylQWo0PS_w1" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><span lang="EN-IE"><span style="font-family: inherit;">So now for the nitty gritty details</span></span><span style="font-family: inherit;">. The workshop takes place on Wednesday 6<sup>th</sup>
July from 9:30am to 12.30pm. The cost is
just €30 per person and includes light refreshments. It would be great if you could bring along your own laptop. For more information, or to book
your place, please give us a call here at the Dungarvan Enterprise Centre on 058 23598 or email </span>info@dungarvanec.com. Looking forward to seeing you!</div>
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Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-15552801864463865582016-06-20T10:49:00.000+01:002016-06-20T10:49:04.348+01:00Lunch with the Digital Experts We are SO excited to announce a very special lunch coming up at Dungarvan Enterprise Centre. Rob Cass of GPP Global, will facilitate a seminar and workshop on Using Digital to Drive Sales here on Wed 29th June from 12.30-2.15.<br />
<br />
Rob's work has taken him all over the world working with well known brands such as Zara, Gant and Unilever. This unique lunch event will include an exclusive live broadcast from digital experts at Unilever and Gant sharing their secrets to digital success.<br />
<br />
The second part of the lunch is all about focusing on your business, using a bad-good-great framework, Rob will lead you through an action plan tailored for your business.<br />
<br />
The cost is €50 and you can book your place by emailing dungarvanec@gmail.com<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrdsnx2QS5b3Eua0LJImMP-3mIB_Jsyk-HMtLOw1rwmNYAbhR1qbaLQWwZ-3m9_JT70MhOdr8K-vKEa-RyOyp8Qk9ZFPl__2FIW7hCzU70XgTo4FLSMXPZUDgkPKE7q4_dBVGTR05PopOy/s1600/seminar-events1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrdsnx2QS5b3Eua0LJImMP-3mIB_Jsyk-HMtLOw1rwmNYAbhR1qbaLQWwZ-3m9_JT70MhOdr8K-vKEa-RyOyp8Qk9ZFPl__2FIW7hCzU70XgTo4FLSMXPZUDgkPKE7q4_dBVGTR05PopOy/s1600/seminar-events1.jpg" /></a></div>
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<br />Magshttp://www.blogger.com/profile/16849965388959343861noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-50011017692450073002016-06-08T11:48:00.001+01:002016-06-08T11:49:31.596+01:00Facebook Changes 2016<div align="center" class="MsoNormal" style="text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXQqi_czgYWydNksvuhvp7zY65gEwh-itskCCymrQAnjLHznI5UxvITaNij3NIppHRa-VOwHrlgW6sMFVSDZwMq0Y7GRBBVP_MZehvvSs76faWSW5fJCQk5VuuF4rbQYtcL8E27yKszvVK/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXQqi_czgYWydNksvuhvp7zY65gEwh-itskCCymrQAnjLHznI5UxvITaNij3NIppHRa-VOwHrlgW6sMFVSDZwMq0Y7GRBBVP_MZehvvSs76faWSW5fJCQk5VuuF4rbQYtcL8E27yKszvVK/s320/Untitled.png" width="320" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As you may be aware, Facebook has
introduced some pesky layout changes recently, and more significantly it has
once again tweaked its algorithm over the past few months. Some of the major
changes that came into effect in April in particular have been causing
headaches for businesses as they have impacted how business pages operate. On Wednesday
here at Dungarvan Enterprise Centre, Mags our Centre Manager delivered a
comprehensive workshop on these changes and how to work around them. In case
you missed it (shame on you!), here’s a run-through of what was covered.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-IE">The
Basics</span></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-IE"><br />
</span></b><span lang="EN-IE">These are some of the basic design and layout
updates which Facebook has implemented.<b><o:p></o:p></b></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE"><br /></span></span></div>
<div class="MsoNormal" style="text-indent: .25in;">
<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">What has happened to my Page feed?!<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-indent: .25in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3GOwhR9MFgaYDiSgXKf1F89aCK8SCDH5sWQgsm7tpGKPX70to8m0_E-6Ck98Tod9XMxfeT1bypyudkyqfr1zBmY3TL1AF5XqfKEACz0sqKp8Na-la1hJJNrtKY5sVKM7pKAmOUr4_c7Lg/s1600/2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3GOwhR9MFgaYDiSgXKf1F89aCK8SCDH5sWQgsm7tpGKPX70to8m0_E-6Ck98Tod9XMxfeT1bypyudkyqfr1zBmY3TL1AF5XqfKEACz0sqKp8Na-la1hJJNrtKY5sVKM7pKAmOUr4_c7Lg/s320/2.png" width="315" /></a><b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The change:<o:p></o:p></span></i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">This was the first change which caused many of us to scratch our heads thinking that the news feed for our
business page had simply disappeared. You used to be able to access the News Feed
for your page (as opposed to your personal profile) by switching to your page
using the dropdown menu in the top right-hand corner of the page. This would
enable you to use Facebook as your page.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The workaround:<o:p></o:p></span></i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Now, if you want to access your news feed,
you simply go to your business page and select “See Pages Feed” from the
options menu on the left-hand side of the screen. <o:p></o:p></span></span></div>
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<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Cover Photo Dimensions<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-indent: .25in;">
<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The change:<o:p></o:p></span></i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">The dimensions of your cover photo have
been changed slightly from 851x315px to 828x315px. If you’ve noticed your
header looking a little squished of late, this is why. <o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtWGzrqf4JzxndyMGw6RrMdXKV1Ta8uClUi-lhM_e5XTZbVhckuisBpNihEe9btFGMrWoYfg_XbTcZD5S7ISylxHtqWj83zkU-z3QDZn1wgjX5T11rHXTMp0S14t3M3oaw-Yc4DAbR3H5/s1600/3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtWGzrqf4JzxndyMGw6RrMdXKV1Ta8uClUi-lhM_e5XTZbVhckuisBpNihEe9btFGMrWoYfg_XbTcZD5S7ISylxHtqWj83zkU-z3QDZn1wgjX5T11rHXTMp0S14t3M3oaw-Yc4DAbR3H5/s320/3.png" width="320" /></a></div>
<div style="text-align: center;">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The workaround:<o:p></o:p></span></i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">If your cover photo is an ordinary picture,
you probably aren’t having much of a problem- at least nothing that
repositioning it as usual won’t fix. If you have been using your business logo,
or any picture that was specifically designed to fit the original cover photo
dimensions, you might be affected. You can correct your cover photo easily in
an image editor. There’s a range of free image editing platforms online to meet
your needs- we recommend PicMonkey.com<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Instant Articles<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-indent: .25in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOWkQmgo6eFp4uExPppPsHZLHx9krfQuA_5nNemuSs758q_dkM9QGyFQxz-C6pLWs0jbvOPMSsE4UcY-TBccETOslfhEuV9QYNCeLe6VssDaTaYH0EHulRKseOb0Cn_Eeoz6Ivqwb_nqXS/s1600/instar.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOWkQmgo6eFp4uExPppPsHZLHx9krfQuA_5nNemuSs758q_dkM9QGyFQxz-C6pLWs0jbvOPMSsE4UcY-TBccETOslfhEuV9QYNCeLe6VssDaTaYH0EHulRKseOb0Cn_Eeoz6Ivqwb_nqXS/s320/instar.jpg" width="320" /></a><b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The change:</span></i><span lang="EN-IE"><o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Instant Articles are a new feature on
Facebook. It’s an important one for publishers as it enables them to create
smart, interactive articles on Facebook. Instead of leaving the Facebook app
and loading the article in a different window, the articles can now open within
Facebook itself. This means that they have a faster loading time than before.
Videos within articles will now play automatically and photos will appear
bigger. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The workaround:</span></i><span lang="EN-IE"><o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">No workaround needed here as Instant
articles is a new feature as opposed to a change. You do need to submit a
minimum of fifty articles to be approved for this feature though, so get
writing!<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKFnIsx7TLZM5hI9Ad65q30xuDf7SeCQ0ru9BLJgw_LB5Vg1PReheVyCzHRoH10NQVWXM2T2l1K7-3xoyKhuO-pjxLzlhVv2QpeSUm-J4BV2oMvl2Ey1ZW4cDRwDAC-Jmr6GOakOMKE8uB/s1600/facebook-advertising-research.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKFnIsx7TLZM5hI9Ad65q30xuDf7SeCQ0ru9BLJgw_LB5Vg1PReheVyCzHRoH10NQVWXM2T2l1K7-3xoyKhuO-pjxLzlhVv2QpeSUm-J4BV2oMvl2Ey1ZW4cDRwDAC-Jmr6GOakOMKE8uB/s320/facebook-advertising-research.jpg" width="320" /></a><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-indent: .25in;">
<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Facebook Advertising: The 20% Text Rule<o:p></o:p></span></span></b></div>
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<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The change:<o:p></o:p></span></i></span></div>
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<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For Facebook marketers, one of the most difficult
aspects of using Facebook as an advertising medium is getting your message
across in a concise way while following all of the guidelines. Facebook has
finally made the decision to change the 20 percent ad image text overlay rule.
This change is currently being tested in the U.K and Ireland.<o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The
workaround:</span></i><span lang="EN-IE" style="letter-spacing: 0.35pt;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMxUw510wKcQ6-5HBLtpmQFzDOmhWhx0QCkSg25yom96ZB_NVoRg8fkMvyHQWU2Vv_RGMhPZICEJpF_ZCmJNxkgr81dr2CiqaTpCeYaY0e9UYfOl17cbPmugUc97uX8OLkd2shlbp1sfS1/s1600/4.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMxUw510wKcQ6-5HBLtpmQFzDOmhWhx0QCkSg25yom96ZB_NVoRg8fkMvyHQWU2Vv_RGMhPZICEJpF_ZCmJNxkgr81dr2CiqaTpCeYaY0e9UYfOl17cbPmugUc97uX8OLkd2shlbp1sfS1/s320/4.png" width="288" /></a><span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">To replace the original system, Facebook has
introduced four new categories to help advertisers define the level of text
overlay in their ads: OK, Low, Medium and High.<o:p></o:p></span></span></div>
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<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The OK category typically encompasses images with
no text other than a company logo. With a low classification, which is roughly
defined as a company logo with some text, your ad reach may be slightly
restricted. Images with a medium classification will have an even more
restricted reach, and images with high text volume won’t run. Fortunately,
there are some exceptions to this rule: Book or album covers, event posters and
product images are also won’t be penalised. Since Facebook is testing and
rolling out the new options gradually, the changes are not yet in place for all
users. You should still include as little text as possible on your images and
leave the promotional details for the actual post.<o:p></o:p></span></span></div>
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<b><span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Algorithm
Changes<o:p></o:p></span></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinEpKzrGCZVpNrLTAHZn-D0-hwVPfYSArIhXQ5ObMADfs4imiXUmsLQj8y1sBcNu7vwF2l6zAQpolS18mxMmt1T2I0KdrUvpYb1JGCkTe0bXZaDnGd54gfowS3lWEgKD3X9QvjeSvX-scP/s1600/algorithm.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinEpKzrGCZVpNrLTAHZn-D0-hwVPfYSArIhXQ5ObMADfs4imiXUmsLQj8y1sBcNu7vwF2l6zAQpolS18mxMmt1T2I0KdrUvpYb1JGCkTe0bXZaDnGd54gfowS3lWEgKD3X9QvjeSvX-scP/s320/algorithm.jpg" width="320" /></a><span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Here we’ll go through the slightly more complicated
algorithm changes which Facebook has recently implemented.<o:p></o:p></span></span></div>
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<b><span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">User Diversity<o:p></o:p></span></span></b></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The change:</span></i><b><span lang="EN-IE" style="letter-spacing: 0.35pt;"><o:p></o:p></span></b></span></div>
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<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Facebook reports that users enjoy
reading articles from a wide range of publishers, so they have tweaked the
algorithm for greater diversity of page posts. This means it will reduce how
often people see content from one source back-to-back, or content from the same
page. <o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The workaround:<o:p></o:p></span></i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRFBS6W2xht1xnbTswTwNpjGafCG6oaJtI5aDpXYxj3v7PbWI-CIoXF-LnNyAdqVmjAKzYTj0NVU4P7o3GCRiL4Lnr-LpLmHR4zk8xbvFQWRzqyF0NGKptATt17ceoJ-uMi0-bGQsUTO_K/s1600/8.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRFBS6W2xht1xnbTswTwNpjGafCG6oaJtI5aDpXYxj3v7PbWI-CIoXF-LnNyAdqVmjAKzYTj0NVU4P7o3GCRiL4Lnr-LpLmHR4zk8xbvFQWRzqyF0NGKptATt17ceoJ-uMi0-bGQsUTO_K/s320/8.png" width="320" /></a><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Because Facebook generally won’t
show a user several posts in a row from your page, it is now more important
than ever to space your posts out over time. This isn’t always ideal as most
businesses tend to post during business hours, but you can make use of the
“Schedule” feature to keep your posts evenly spread. You might have noticed
that you can’t schedule posts when sharing- you can get around this most of the
time by copying and pasting the link to the post you want to share and then
posting it as usual from your page’s Timeline.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">There is also a good side to this
change, which is that if you have multiple platforms for your business besides
Facebook, for example websites, blogs, newsletters and so on, Facebook will be
glad to see content coming in from several different sources and you will be
more likely to reach the news feeds of your audience.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; text-indent: .5in; vertical-align: baseline;">
<b><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Importance of Quality Content<o:p></o:p></span></span></b></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The change <o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidD6jsRNIWlfIB3ti6Yre3fpGs35iFgrGhZT_aO4ITn6PXMNdlJ0aeQCAbUEAuDGS6pd2a3Mc5enu1bj-h2TrCpuBe5gAQX6YHf7_fb2oWg1o0uTL4OeipS8cWyNF-e4ITs4pOZlUMOdwc/s1600/Like-and-share-resized-Depositphotos_24123179_s.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidD6jsRNIWlfIB3ti6Yre3fpGs35iFgrGhZT_aO4ITn6PXMNdlJ0aeQCAbUEAuDGS6pd2a3Mc5enu1bj-h2TrCpuBe5gAQX6YHf7_fb2oWg1o0uTL4OeipS8cWyNF-e4ITs4pOZlUMOdwc/s200/Like-and-share-resized-Depositphotos_24123179_s.jpg" width="178" /></a><span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">There are also some changes in <i>how</i> posts are picked for a user’s news
feed; Facebook wants to phase out content that isn’t meaningful or useful to
its users. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">There are a few important implications of these
changes. If you run a small business, the most important thing here is probably
that ‘Like&Share’ competitions have been targeted. Facebook sees these as
spammy behaviour so these types of post will really struggle to gain position
in the news feed from here on out. <o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The
workaround<o:p></o:p></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fortunately there is a way around this,
although we’d strongly suggest brainstorming ways of promoting your business by
working <i>with </i>Facebook instead of
against it- it’s only going to get harder as time goes on. But if you really do
want to run campaigns such as ‘Like&Share’ competitions, it appears that
for the time being, Facebook’s main red light for detecting spammy posts are
currency symbols such as € or £. Including these symbols in your posts is
likely to damage your post reach, and annoyingly this does include cases where
you have a currency symbol in a completely ordinary, un-spammy post. Instead of
typing these, for example “Win a voucher worth €80!”, type something like “Win
a voucher worth 80EUR”. This should stop your posts being penalised for now.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The change:</span></i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-IE" style="letter-spacing: 0.35pt;">Audience
Optimisation: </span></b><span lang="EN-IE" style="background: white; mso-bidi-font-family: Arial;">Introduced in January and known as the Audience Optimization
tool, this new feature allows publishers to set preferences on each new post to
target a specific audience based on interests, demographics, and geographic
location. <span style="color: #404040;"><o:p></o:p></span></span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSxVuspMd6amV6JK3taGmmP8wBNJ1KVcZj37JjVOB3RXHQ_iZEBmHRQgSrHyFAmq_n3YT2ikJvY4Rp3DJ2sWriHmrtSRKInLG_PwQ4Rvo1M9itF_29V221ZIBvAos6Ch5jspnaexw-WP1S/s1600/Facebook-Audience-Optimization.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSxVuspMd6amV6JK3taGmmP8wBNJ1KVcZj37JjVOB3RXHQ_iZEBmHRQgSrHyFAmq_n3YT2ikJvY4Rp3DJ2sWriHmrtSRKInLG_PwQ4Rvo1M9itF_29V221ZIBvAos6Ch5jspnaexw-WP1S/s320/Facebook-Audience-Optimization.jpg" width="320" /></a></div>
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The
workaround:</span></i><span lang="EN-IE" style="letter-spacing: 0.35pt;"><o:p></o:p></span></span></div>
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<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">This tool makes it easier for you to direct a post
to your intended audience, but there are some things to bear in mind. Most
importantly, don’t be tempted to include too many target groups. Keep it
specific- the more tags you include, the more likely you are to simply confuse
Facebook and reach nobody at all. <o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The change:<o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="margin-bottom: 11.25pt; vertical-align: baseline;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b style="line-height: 14.4pt;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">Live Video</span></b><span lang="EN-IE"><span style="letter-spacing: 0.35pt; line-height: 14.4pt;">: We know
that Facebook prioritises rich media such as video in its’ news feeds, and that
it introduced a live video-streaming service late last year. It turns out that
live videos are watched three times longer than ordinary videos, so in March
Facebook tweaked the algorithm to prioritise live video in user news feeds. Facebook
previously </span><span style="letter-spacing: 0.466667px; line-height: 19.2px;">prioritised</span><span style="letter-spacing: 0.35pt; line-height: 14.4pt;"> stories that it deemed “best,” not necessarily the most
current. This live video update changes that. It also helps Facebook keep up
with Twitter’s real-time post, and to cash in on the “right-</span><i style="letter-spacing: 0.35pt; line-height: 14.4pt;">now</i><span style="letter-spacing: 0.35pt; line-height: 14.4pt;">” phenomenon that has catapulted
platforms such as Snapchat to such instant and massive popularity.<o:p></o:p></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE"><span style="letter-spacing: 0.35pt; line-height: 14.4pt;"><br /></span></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The
workaround:<o:p></o:p></span></i></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisv9fIIftWZcgLXq9Pc1-JUPO_e5TTuuZ3VLzvnZ_akXcQoAj6fkHVkTR3dvFnq_fb89wDqZ3vo5BDF7bAUOp1HUgRETJy-ea-abq1gOHGDnQ8_w8WnvKUBXJiPGxbMnJl8C8KSelpYKP6/s1600/2016%25252F02%25252F26%25252F1c%25252FFacebook_Li.7863a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisv9fIIftWZcgLXq9Pc1-JUPO_e5TTuuZ3VLzvnZ_akXcQoAj6fkHVkTR3dvFnq_fb89wDqZ3vo5BDF7bAUOp1HUgRETJy-ea-abq1gOHGDnQ8_w8WnvKUBXJiPGxbMnJl8C8KSelpYKP6/s400/2016%25252F02%25252F26%25252F1c%25252FFacebook_Li.7863a.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Get filming! This is a fantastic time for small
businesses to use the live-video feature, as so far it has mainly been picked
up by bigger companies. Chances are, if you start introducing live streams now,
your followers will watch out of curiosity as they won’t have come across
Facebook Live very much yet. Any engagement you get from going live will be a
boost for your Page’s track record and will help show your followers that you
are current, exciting, and willing to go out on a limb. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">As far as content is concerned, small businesses
also have a window of opportunity to stand out from the crowd and gain a loyal
following. We’ve talked previously about how much people love to get a glimpse
behind the scenes of companies (see </span><span lang="EN-IE" style="color: red; letter-spacing: 0.35pt;"><a href="http://blog.dungarvanec.com/2016/04/using-snapchat-to-boost-your-business.html" target="_blank">our article on Snapchat</a></span><span lang="EN-IE" style="letter-spacing: 0.35pt;">- many of the
tactics employed in a Snapchat strategy will also work for live-streaming). Obviously
it isn’t a good idea to go Live without planning in advance- Murphy’s Law deems
this a recipe for disaster actually, but you could do a weekly spot at whatever
time your followers are most active- you can find this out from the ‘Insights”
tab of your page.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Some other things to bear in mind about Facebook
Live Video:<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<br />
<ul>
<li><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;"><span style="font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;">As the video is shooting, you see how many people
are watching the video as well as their names and comments.</span></li>
<li><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;"><span style="font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;">As soon as it’s over the video is automatically
saved to your timeline.</span></li>
<li><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;"><span style="font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;">You can share it, tweet it, embed it in blog posts
or delete it.</span></li>
<li><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;"><span style="font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-IE" style="font-family: "arial" , "helvetica" , sans-serif; letter-spacing: 0.35pt; line-height: 14.4pt; text-indent: -0.25in;">Unlike Periscope videos or Snapchat stories --
these videos are not going to disappear after 24 hours.</span></li>
</ul>
<!--[if !supportLists]--></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-JXWx9aU4CNanHBM0rG3JhUzR8uf1206ItqvzGQPlM9U_HaBUNRrqN9dhokmk-MVID8WUKrPrr2ikYPJy4JzbQOXtSJPq0531ZlrxUmNFHvAkFZvAohWOmO46Z8QGnru0uvPxlf2AbVpl/s1600/image.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-JXWx9aU4CNanHBM0rG3JhUzR8uf1206ItqvzGQPlM9U_HaBUNRrqN9dhokmk-MVID8WUKrPrr2ikYPJy4JzbQOXtSJPq0531ZlrxUmNFHvAkFZvAohWOmO46Z8QGnru0uvPxlf2AbVpl/s200/image.png" width="200" /></a><span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">**Hack: Launch your “Like&Share” competitions from
a pre-announced live video! You can ask for likes, shares and mention money as
much as you want- Facebook won’t penalise this- in fact, you’ll be launching
competitions from the <i>most </i>desirable
platform on Facebook at the moment. So you can boost your page engagement while
sneakily promoting your page!<o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The change:</span></i><span lang="EN-IE" style="letter-spacing: 0.35pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLnGjwEDzi_L8kohrngHsUf9Q_KwwfgkKAN4449Q9eKjnz4g_deyP6kDeUx-VOpLS_u4f-COLEmQDHFm-PgsCYYm24IAJP4JpBUMqKf6VC_FaDC0Xce7Z7rVLqynZIYZwL-pWSyGT78uJD/s1600/7.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLnGjwEDzi_L8kohrngHsUf9Q_KwwfgkKAN4449Q9eKjnz4g_deyP6kDeUx-VOpLS_u4f-COLEmQDHFm-PgsCYYm24IAJP4JpBUMqKf6VC_FaDC0Xce7Z7rVLqynZIYZwL-pWSyGT78uJD/s320/7.png" width="320" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-IE" style="letter-spacing: 0.35pt;">Time is of
the essence:</span></b><span lang="EN-IE" style="letter-spacing: 0.35pt;"> This calls into play yet another update to the News Feed that’ll change
the prioritization of what users see in theirs. Interacting with a post
(liking, commenting, or sharing) is a good indicator for what users are
interested in. It is not the only way of gauging interest however. Users are
less likely to interact with a sad news-related post or a serious current
event, but that does not mean they do not want these stories in their News
Feeds. In lieu of an algorithm change in April, Facebook will now measure the
potential interest in a post based on the following criteria: user interest in
the creator, post-performance among other users, past content performance of
the creator, type of post the user prefers, and how recent the post is. When a
user clicks on a post or link, Facebook will measure how much time they spend
on the post, even if they don’t like, comment, or share. This will help
Facebook in its algorithm when predicting and prioritizing which posts a user
is most interested in.<o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikGiHqeXKN3-oq6yHIBpmGS49B8InOLRdNhyphenhyphen0fvN6Lewpc3PxvhEnUU6INepFHUSPTvUeRuNpWwvAc4QsKHyRXRsIYjtpYTz_Hf1M5Kkk2b4PBoQ4F0q9WdCQ2ANUX_izGfLExFnAKsEHI/s1600/facebook-likes+cat.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikGiHqeXKN3-oq6yHIBpmGS49B8InOLRdNhyphenhyphen0fvN6Lewpc3PxvhEnUU6INepFHUSPTvUeRuNpWwvAc4QsKHyRXRsIYjtpYTz_Hf1M5Kkk2b4PBoQ4F0q9WdCQ2ANUX_izGfLExFnAKsEHI/s200/facebook-likes+cat.jpg" width="192" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The workaround:</span></i><span lang="EN-IE" style="letter-spacing: 0.35pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-outline-level: 2; vertical-align: baseline;">
<span lang="EN-IE" style="letter-spacing: 0.35pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Unfortunately, there isn’t really a quick solution
to this one, folks! All we can do is try to take advantage of all the
information we have on how Facebook works to try to keep our performances
persistent and build momentum. There is a silver lining though, in that if a
follower views or engages with your page or its’ posts, for a short time your
posts will continue to show up on that user’s feed as Facebook will have deemed
your page of interest to the user.<o:p></o:p></span></span></div>
<div class="MsoListParagraph" style="line-height: 14.4pt; margin-bottom: 11.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 2; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE" style="letter-spacing: 0.35pt;">·<span style="font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE" style="letter-spacing: 0.35pt;">The change:<o:p></o:p></span></i></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoEnmvCsNin7oUB1FPMIprox4FEMPJUQitobvVt7Od2q37b3KsOwSMLfs8vy1Lz7NDbLYOhSbZ-uwGVK8sm9tTSjTM_uncf6BGLazhZEuXebUFAQP7OnHF0WuqGlyLqRQz1Bf5bedCMeuH/s1600/th.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoEnmvCsNin7oUB1FPMIprox4FEMPJUQitobvVt7Od2q37b3KsOwSMLfs8vy1Lz7NDbLYOhSbZ-uwGVK8sm9tTSjTM_uncf6BGLazhZEuXebUFAQP7OnHF0WuqGlyLqRQz1Bf5bedCMeuH/s1600/th.jpg" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-IE">Trending</span></b><span lang="EN-IE">: Similar to Twitter, the News Feed will now show stories about
things that are trending as soon as they occur, so the user can immediately
know what friends or favourite Pages are saying about the stories of the day. This
means that when a Page posts about something that is currently a hot topic of
conversation on Facebook, that post is more likely to gain a good position in
users’ feeds</span>. <span lang="EN-IE">Early testing has shown that this update on average leads to a more
than 6% increase in people engaging with these stories (e.g., more people
share, comment, like or click).</span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE"><br /></span></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IE">·<span style="font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span lang="EN-IE">The workaround:<o:p></o:p></span></i></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span lang="EN-IE"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">Unlike some of the other changes which can
be a little tricky to work around, the solution to this one is so obvious that
chances are you’ve already been doing it all along: All you need to do is try
and draw links between current events and your company and post about them! So
if you sell hats, for example, and the hot topic of the day is Donald Trump’s
upcoming visit to Ireland, you could take advantage of the fact that the
internet has consistently poked fun at his comb-over and post about providing
with a specially designed head covering!<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXXLV3377cGKvxTky12z7rhHE4UJNVofu1EjbTR55A6NAb-J1uxH5Abb8n9__oecjv7PyULB8B0mFPPNOnP1CY9B9y9E5-KknFjz4-6U4PlASa4DnMOd9yN09iV1JFaszwejt6ROOU36ib/s1600/trumphair.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXXLV3377cGKvxTky12z7rhHE4UJNVofu1EjbTR55A6NAb-J1uxH5Abb8n9__oecjv7PyULB8B0mFPPNOnP1CY9B9y9E5-KknFjz4-6U4PlASa4DnMOd9yN09iV1JFaszwejt6ROOU36ib/s320/trumphair.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">….Okay, it’s probably a good idea to steer
clear of political commentary unless it’s actually relevant to your page- the
idea is to gain followers rather than alienate them. In fact, one of the
deciding factors behind this particular algorithm change was to help Facebook
steer clear of political bias after Mark Zuckerberg got into a spot of bother
with conservatives. But you get the idea. Another great facet of what’s
Trending is that small, local businesses can easily get in on the action of
trending local topics, and we know that local news, particularly good news,
tends to be very successful on Facebook. If you mentioned last week’s beautiful
weather on your Page at all, you’ve probably seen this in action quite
recently!<o:p></o:p></span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7u9RaZRb0RFUjXzcIpJ_fW0LuMZOODp0WCxGkPYFZBEUbz_SJHSGWwKYduv3MEARlFZK77XjBKCVIj3WkpUq6Dmg7vrHOiJQLbFARDQZBqdiVob8sTlbiOTBhuCMh_GBwjf1bSiofyEZn/s1600/9.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7u9RaZRb0RFUjXzcIpJ_fW0LuMZOODp0WCxGkPYFZBEUbz_SJHSGWwKYduv3MEARlFZK77XjBKCVIj3WkpUq6Dmg7vrHOiJQLbFARDQZBqdiVob8sTlbiOTBhuCMh_GBwjf1bSiofyEZn/s320/9.png" width="320" /></a></div>
<br /></div>
<div class="MsoNormal">
<span lang="EN-IE"><span style="font-family: "arial" , "helvetica" , sans-serif;">That’s all folks- if you’re still reading,
congratulations! There’s a lot to think about but the ever-changing landscape
of social media is the bread and butter of marketers in this day and age. Keep
an eye on our Facebook page for other news about marketing and social media as
well as upcoming workshops and events at the Centre. And (because I’m free to
mention it here!), don’t forget to like and share!</span><o:p></o:p></span><br />
<div style="text-align: center;">
<br /></div>
</div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-152638141383046022016-06-07T11:59:00.000+01:002016-06-07T11:59:57.198+01:00Are You Stuck For An Idea?<div class="MsoTitle" style="margin-left: .5in; mso-add-space: auto;">
<b><i><u><span lang="EN-IE" style="color: red; font-size: 36.0pt; mso-effects-shadow-align: none; mso-effects-shadow-alpha: 50.0%; mso-effects-shadow-angledirection: 5400000; mso-effects-shadow-anglekx: 0; mso-effects-shadow-angleky: 0; mso-effects-shadow-color: black; mso-effects-shadow-dpidistance: 4.0pt; mso-effects-shadow-dpiradius: 5.0pt; mso-effects-shadow-pctsx: 0%; mso-effects-shadow-pctsy: 0%;">Are You Stuck For An Idea?</span></u></i></b><b><i><u><span lang="EN-IE" style="font-size: 36.0pt;"><o:p></o:p></span></u></i></b></div>
<div class="MsoNormal">
<span lang="EN-IE">Innovation is key in Business. Without new
innovations businesses would suffer greatly and would most likely be left
behind in our fast paced society</span></div>
<div class="MsoNormal">
<span lang="EN-IE"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiNbieqFi_6CMYwgVHVb54Hl__6PDJeSAgfQx2BRJBtGNpT_Bys-pa_NBC8yGcOGbOxB6fm5zt-ctkajxijlen8yPbOqXPl5N0JPKLve9KY5ZaoioNOkOGaLmLHFJKqSmWoY3GLhlCfp2b/s1600/light+bulb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiNbieqFi_6CMYwgVHVb54Hl__6PDJeSAgfQx2BRJBtGNpT_Bys-pa_NBC8yGcOGbOxB6fm5zt-ctkajxijlen8yPbOqXPl5N0JPKLve9KY5ZaoioNOkOGaLmLHFJKqSmWoY3GLhlCfp2b/s1600/light+bulb.jpg" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: blue;">Many small companies feel that innovation
is for much greater and larger corporations, but what they must remember is
that those large companies began as small business who just started with a new
innovation which led them to be the huge, successful corporations that they are
today. However, what small companies must remember is that they have the upper
hand on many of the larger corporations. Smaller businesses have more contact
with their customers and would have a better idea of what they need and want.
Smaller organisations can make decisions much quickly than larger business which
means that they can get their ideas out onto the market first and small
business can develop a team culture which allows everyone to get involved in
innovation, however larger businesses would be unable to do this as there are
too many employees.</span></div>
<div class="MsoNormal">
<span lang="EN-IE"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJGX786uUuHqR6MD6pEIQX6mYxzBlX00Frc361LlpQSuUoFI2zv6eqAxw7AM-5xrTjth9Mo1Ryo0JGp4oFUVsALcEslj9bRqRUzASw-wE4WAMGhDawx_bgachaEpySfuXLVY8ilfY9H8hI/s1600/siun.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJGX786uUuHqR6MD6pEIQX6mYxzBlX00Frc361LlpQSuUoFI2zv6eqAxw7AM-5xrTjth9Mo1Ryo0JGp4oFUVsALcEslj9bRqRUzASw-wE4WAMGhDawx_bgachaEpySfuXLVY8ilfY9H8hI/s1600/siun.png" /></a></div>
<div class="MsoNormal">
<span lang="EN-IE"><br /></span></div>
<div class="MsoNormal">
<span style="color: magenta;">A
great example of a small company who came up with a brilliant idea would be
“Snapchat”. Snapchat is a photo messaging app which is now a multi-billion
corporation, however at the start they were just a small company who came up
with a new idea. When they became popular Facebook tried to buy the company but
the owners of Snapchat refused to sell. This led Facebook to create their own
photo messaging app, however their app didn’t take off and it ultimately
failed. This example proves that smaller companies can rise up and inevitably
become one of the world’s most popular and powerful companies.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-IE"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_vuSOyEAcGB3a5-LVjO5xgndSK6vpGowFjVXpo8vxVAUNJjEJ6iNjd9HO3l_nBTD7nePKm6o045QdcZU-V5jvcCIhL2ww6HLA7pSeNNXwI_M6ejk_bmOYObs5PIob7nnUvbD9I6G9NOuN/s1600/innovation+funnel+_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_vuSOyEAcGB3a5-LVjO5xgndSK6vpGowFjVXpo8vxVAUNJjEJ6iNjd9HO3l_nBTD7nePKm6o045QdcZU-V5jvcCIhL2ww6HLA7pSeNNXwI_M6ejk_bmOYObs5PIob7nnUvbD9I6G9NOuN/s400/innovation+funnel+_2.jpg" width="400" /></a></div>
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<span lang="EN-IE"><br /></span></div>
<div class="MsoNormal">
<span style="color: #351c75;">The<span style="background-color: yellow;"> “Idea Factory”</span> is a company which helps
business to develop and to think of new innovations which will help businesses
to grow and succeed. The company was established by Joe Fitzgerald who has
studied innovation at MIT and Harvard and Michael Cagney who has over thirty
years’ experience as a manager in HR, Finance and Operations. They offer many
services at the “Idea Factory” such as, idea generation, innovation training,
creative training, innovation consulting, facilitation and workshops. They
believe in the innovation funnel, that is if one idea is launched that many
more will come. Their ultimate goal is to help business succeed.</span></div>
<br />
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<span lang="EN-IE"><span style="color: #351c75;"><br /></span></span></div>
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<span lang="EN-IE"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-IE"> On
<span style="background-color: yellow;">Wednesday the 22<sup>nd</sup> of June</span> the owners of the<span style="background-color: yellow;"> “Idea Factory”</span><span style="background-color: white;"> are
coming </span>to the <span style="background-color: yellow;">Dungarvan Enterprise Centre to speak about innovation</span>. The
seminar is free and all are welcome. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-IE"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-IE">Writer; Siun Morrissey,</span></div>
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<span lang="EN-IE">Currently studying Business in Cork Institute of Technology going into my 2nd year. For the summer I am volunteering at Dungarvan Enterprise Centre.</span></div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-26423375718454003782016-05-23T15:40:00.001+01:002016-05-24T14:25:46.432+01:00Beat the Spam Filter - Things to Bear in Mind<div align="center" class="MsoNormal" style="text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7cgrgvOFRLukYAwaptSY1vqxZjpBlOnIzvTu3AklRSwh6ZESJXil8xqP0imPTSHUUKkFkhnjUpNi2quqbROBW45OOm3_jCbpTiTtB9i5SQhVaozd-qQubP6SyiPAXgIoSk7DHAlxiTbaC/s1600/Email-Meme.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7cgrgvOFRLukYAwaptSY1vqxZjpBlOnIzvTu3AklRSwh6ZESJXil8xqP0imPTSHUUKkFkhnjUpNi2quqbROBW45OOm3_jCbpTiTtB9i5SQhVaozd-qQubP6SyiPAXgIoSk7DHAlxiTbaC/s200/Email-Meme.jpg" width="200" /></a>Last week we talked about <a href="http://blog.dungarvanec.com/2016/05/beat-spam-filter-trigger-words-to-avoid.html" target="_blank">trigger words and phrases</a><span style="color: red;"> </span>and how the wrong subject line can see your carefully
constructed emails idling in their recipients’ Spam folders, never to be seen.
Knowing which words and phrases are likely to earn you the proverbial red card
is the easiest way to avoid this. However, Spam filters are becoming more and
more sophisticated and there are a number of <o:p></o:p></div>
reasons, besides the inclusion of key
offending phrases, that this unfortunate fate may befall your emails. <br />
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Not to worry however, as DEC will be running a series of
articles on Spam filters and how to get past them. This is the second of the series, and I'd like to talk a little about why spam filters are important, as well as giving you some examples of behaviour that may cause you to end up on the wrong side of them. <o:p></o:p></div>
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<b><i>Remember Who the Enemy Is<o:p></o:p></i></b></div>
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<b><i><br /></i></b></div>
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As a marketer, it’s easy to see spam filters as the enemy and
an obstacle to our own ends. Before you get too annoyed with them however, here
are some things to bear in mind: In
2011, the estimated figure for spam messages was around seven trillion, and conservative
estimates suggest that spam comprises 80-85% of all the email in the world. Spamming
remains economically viable because advertisers have no operating costs beyond
the management of their mailing lists, and the costs, such as lost productivity
and fraud, are borne by the public and by Internet service providers, which
have been forced to add extra capacity to cope with the deluge. <o:p></o:p></div>
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Moreover, spamming really lowers the bar in advertising and
trivialises your efforts to deliver quality, useful content that your audience
will want to read. We have a responsibility as marketers to keep our standards
high and tackle this problem rather than contribute to it. The rewards of
striving to always deliver valuable content are two-fold; we raise the bar for
legitimate advertising and we build a great reputation with our customers so
that they actually read and engage with our emails in future. <o:p></o:p></div>
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<b><i>“But *my* content is always valuable!”<o:p></o:p></i></b></div>
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<b><i><br /></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi02BKihsBo5sFrbIPbhfgJ-iLQ0m1gcK41eeOgbYXN6ZJTa7E-Y9KriTza8OPG4Wai53cphr-PLbB9ydUCfb185nwpemQLV04g2Kbe_2x3n7juxABX-7WubfaXERv5pfRYseNJcDul8-JW/s1600/computers-email-spam-e_mail-emails-message-cgon61_low.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi02BKihsBo5sFrbIPbhfgJ-iLQ0m1gcK41eeOgbYXN6ZJTa7E-Y9KriTza8OPG4Wai53cphr-PLbB9ydUCfb185nwpemQLV04g2Kbe_2x3n7juxABX-7WubfaXERv5pfRYseNJcDul8-JW/s320/computers-email-spam-e_mail-emails-message-cgon61_low.jpg" width="320" /></a>I'm not saying that one or two faux pas in your mail-out
puts it into the same category as those dodgy “Meet Singles in Your Area!”
emails we all get from time to time. But even if I'm to judge solely from the
spam folder of my own personal email account, it would appear that an awful lot
of legitimate marketers don’t realise how “spammy” their emails actually are.
The key, really, is to avoid jumping the gun and <i>shouting</i> at your audience. It sounds like a no-brainer, but we are
all guilty of <o:p></o:p></div>
jockeying for notice from time to time- we know that our
recipients likely receive hundreds of marketing emails every week and are
desperate to have ours noticed in the chaos. Understandable, but it’s precisely
this whiff of desperation which tips off the spam filter and lands us in
trouble. <br />
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Here are a few classic mistakes marketers make which
inadvertently “spammify” their emails:<o:p></o:p></div>
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<!--[if !supportLists]--><b>1.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->USING ALL-CAPS<o:p></o:p></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5ozlC1o1kyuTDXA3C5H2LUQfVucaCbG6-Ea0-86c9ekf7vxyrOjBZjxrKaLoBBpLrWeipzBZbcqVs0BxRleiEJYSFUFrpoYAmvGBzrzKeXkNR89zRP_rkruAgdFdlOzOJawL4-7IK9FHq/s1600/caps.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5ozlC1o1kyuTDXA3C5H2LUQfVucaCbG6-Ea0-86c9ekf7vxyrOjBZjxrKaLoBBpLrWeipzBZbcqVs0BxRleiEJYSFUFrpoYAmvGBzrzKeXkNR89zRP_rkruAgdFdlOzOJawL4-7IK9FHq/s320/caps.gif" width="320" /></a></div>
<i>Inside voices, </i>people<i>! </i>Nobody likes to be shouted at. Using
all caps in your subject line might get people’s attention, but this looks
spammy and can really rub people the wrong way. In fact, a study by <o:p></o:p></div>
the
Radicati Group found that more than 85% of respondents prefer an all-lowercase
subject line to one in all caps. This might sound like a no-brainer, but when
you consider that 69% of email recipients report email as spam based solely on
the subject line, you'll want to stay away from triggers like this as much as
you can.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz1Suf1Mcuut9Lq_3u4eZU0BurVbPfDRc9_mfQjGX0yAYgDIVsskJH_54t5FHp1tw00TYGHSj06iUqnsXyNW7dc6h1nq-8AdBaQn7H9K2jFexko7axPgkWjASSf9JG-jH-Kv6jymxiAVyW/s1600/abuseexclamatin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz1Suf1Mcuut9Lq_3u4eZU0BurVbPfDRc9_mfQjGX0yAYgDIVsskJH_54t5FHp1tw00TYGHSj06iUqnsXyNW7dc6h1nq-8AdBaQn7H9K2jFexko7axPgkWjASSf9JG-jH-Kv6jymxiAVyW/s200/abuseexclamatin.jpg" width="200" /></a></div>
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<!--[if !supportLists]--><b>2.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Exclamation marks!!!!! <o:p></o:p></b></div>
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These are another seemingly obvious thing that can make your
subject line or email look unprofessional. It’s a faux pas of writing as well
as marketing to try to make punctuation do the job <o:p></o:p></div>
that words are supposed to
do. If your words are not enough to get readers excited about our content, it’s
time to get back to the drawing board.<br />
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<!--[if !supportLists]--><b>3.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Using video or Flash in emails<o:p></o:p></b></div>
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Most email providers automatically disable rich media like
Flash or video embeds anyway, so it’s not worth trying. Instead, use an image
of your video player (with a play button) that links to the rich media on a
website page.<o:p></o:p></div>
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<!--[if !supportLists]--><b>4.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Including attachments<o:p></o:p></b></div>
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If you want to send your recipients something like a PDF or
a Word document, don't attach the file to the email -- otherwise your email
could get blocked by spam filters. Instead, upload the attachment to your
website and link to the file location in your email using an effective <span style="color: red;">call-to-action </span>button. This will minimize the chance
of it being blocked by spam filters and decrease the load time of your email.<o:p></o:p></div>
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<!--[if !supportLists]--><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCEohk6kyelMjriy68RMw_QvqWq3sqQ2hAXbFm1AxXtrcdKyQ5z0-EGpMiZ4IvxRc4o7A86dkdIEFTpNaclZI108DyAJygdtDA3Vt2hEukDdExlwmseUpzz4OKsQIE-Y_2CcCTsbpvmIMv/s1600/punctuation-saves-lives.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCEohk6kyelMjriy68RMw_QvqWq3sqQ2hAXbFm1AxXtrcdKyQ5z0-EGpMiZ4IvxRc4o7A86dkdIEFTpNaclZI108DyAJygdtDA3Vt2hEukDdExlwmseUpzz4OKsQIE-Y_2CcCTsbpvmIMv/s320/punctuation-saves-lives.jpg" width="320" /></a><br />
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<b><span style="text-indent: -18pt;"> 5.</span><span style="font-size: 7pt; font-stretch: normal; text-indent: -18pt;">
</span><span style="text-indent: -18pt;">Spelling and grammatical errors</span></b></div>
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<o:p></o:p><br /></div>
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That Radicati Group study I mentioned earlier also found
that for 80% of respondents, spelling and grammatical errors are the worst
offence possible. But in addition to being unprofessional, these errors are
also a spam trigger. Everyone slips up from time to time, so always run a
spell-check as well as proof-reading your emails yourself.<o:p></o:p></div>
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<!--[if !supportLists]--><b> 6.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Too many images<o:p></o:p></b></div>
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Emails jam-packed with images, or which contain excessively
large images, tend to end up in the spam folder as filters can’t read images.
This happens especially if the email is heavy on images but contains little
text.<o:p></o:p></div>
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<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><b>7.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->A few other things worth mentioning: <o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->URL shorteners are often used within emails to
hide malware so are a big red flag to spam filters.<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Designing a HTML email in Microsoft Word is
another mistake; the code is sloppy and scores highly within spam filters.<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Sending tests multiple times to recipients
within a company can also get you into trouble because of firewall issues.<o:p></o:p></div>
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<!--[if !supportLists]--><b>8.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->…And of course, avoid trigger words and phrases.<o:p></o:p></b></div>
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See <a href="http://blog.dungarvanec.com/2016/05/beat-spam-filter-trigger-words-to-avoid.html" target="_blank">last week’s article</a> for
information on how trigger words work and our list of top offenders.<o:p></o:p></div>
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Adapted from <a href="http://blog.hubspot.com/blog/tabid/6307/bid/30594/A-Marketer-s-Guide-to-Getting-Past-Email-Spam-Filters.aspx#sm.000008bqnr7qfdznxc922e6s7u3ya" target="_blank">this </a>Hubspot article.</div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-83961214928377127912016-05-20T13:16:00.004+01:002016-05-20T13:16:53.140+01:00Beat the Spam Filter! Trigger words to avoid <div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Writing
a great marketing email can be a difficult feat at the best of times. Audiences
are becoming ever more cynical, inundated with hundreds of emails a week from
companies claiming to offer something that will improve their lives in some
way. So when you have managed to draft the perfect email to share your message
with your potential customers, the last thing you want is for it to end up
sitting in their spam folder, never to be seen- let alone opened. Thankfully
there is a wealth of information out there to help you come up with an engaging
subject line that won’t doom your hard work to obscurity.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Spam
filters are becoming more and more sophisticated but you can beat them if you
know how they work and what to avoid. There are a lot of reasons an email will
be redirected into a Spam folder on arrival but when it happens, it’s usually
because the subject line contained a trigger word or phrase. Most spam filters
work on a point-based system so that having just one offending phrase won’t
trigger rejection- except for some phrases which the filter considers
irredeemable. SpamAssassin 2.43 for example assigns default points for these
top offenders: <o:p></o:p></span></div>
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<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Reverses
aging<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 0cm 0cm 0cm; width: 40.76%;" valign="bottom" width="40%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Compare
rates<o:p></o:p></span></div>
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<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">‘Hidden’
assets<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 0cm 0cm 0cm; width: 40.76%;" valign="bottom" width="40%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Compete
for your business<o:p></o:p></span></div>
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<td style="padding: 0cm 0cm 0cm 0cm; width: 59.24%;" valign="bottom" width="59%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Free
investment<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 0cm 0cm 0cm; width: 40.76%;" valign="bottom" width="40%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Promise
you<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="padding: 0cm 0cm 0cm 0cm; width: 59.24%;" valign="bottom" width="59%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Stock
disclaimer statement<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 0cm 0cm 0cm; width: 40.76%;" valign="bottom" width="40%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Free
Preview<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="padding: 0cm 0cm 0cm 0cm; width: 59.24%;" valign="bottom" width="59%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Multi-level
marketing<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 0cm 0cm 0cm; width: 40.76%;" valign="bottom" width="40%">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Compare
rates<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 15pt; vertical-align: baseline;">
<br /></div>
</td><td style="padding: 0cm 0cm 0cm 0cm; width: 17.0%;" valign="bottom" width="17%"><br /></td></tr>
</tbody></table>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: Calibri, sans-serif; font-size: 11pt; letter-spacing: 0.7pt; line-height: 107%;">The
above phrases are almost certain to nab you a one-way ticket into the dreaded
spam folder, but even if you avoid them, other suspect words and phrases can
add up. Here are some of the top offenders for each category of business email.
Don’t say we didn’t warn you!</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEO0XmGkQfoIlJZS56Lm2azqj4lJXw2R-FmkMt09RaBHxPGzVbGwdHRvAElCohXUFZAoJjh9-zixWxzXCWFmI5oCOtpGYjPN6L_WZnCADdMukH22QeXoOrFmKbX0qRobdNvxPkBioZYyB/s1600/6232044-The-letter-crossed-out-by-a-forbidden-sign-as-a-spam-Stock-Photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEO0XmGkQfoIlJZS56Lm2azqj4lJXw2R-FmkMt09RaBHxPGzVbGwdHRvAElCohXUFZAoJjh9-zixWxzXCWFmI5oCOtpGYjPN6L_WZnCADdMukH22QeXoOrFmKbX0qRobdNvxPkBioZYyB/s320/6232044-The-letter-crossed-out-by-a-forbidden-sign-as-a-spam-Stock-Photo.jpg" width="284" /></a></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: Calibri, sans-serif; font-size: 11pt; letter-spacing: 0.7pt; line-height: 107%;"><br /></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">(Just
for the record, avoid the word “Free” in your subject line at all costs!)<br />
<br />
<b>Commerce</b>: “As seen on”, “Shopper”,
“Clearance”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Employment</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “Additional income”, “Be your
own boss”, “Compete for business”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Financial</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;"> <b>–</b> <b>General</b>: “Affordable”,
“Credit”, “Cheap”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Financial</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;"> <b>–</b> <b>Business</b>: “Credit
cards”, “Hidden Costs”, “No investment”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Financial</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;"> <b>–</b> <b>Personal</b>: “Out of
debt”, “Child support”, “Your income”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">General</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “Satisfaction”, “Freedom”,
Lifetime"<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Greetings</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “Dear [name]”, “Friend”,
“Hello”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Marketing</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “Increase your sales”,
“Marketing solutions”, “Member”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Medical</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “Hair loss”,
“Diagnostics” “Snoring”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Numbers</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “Join millions”,
“Guaranteed”, “100%”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Offers</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">: “”Deal”, “Per day” “Trial”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Calls-to-Action</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">:
“Compare”, “Sign up”, “Apply Now”<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">Descriptions/Adjectives</span></b><span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">:
“Congratulations”, “Amazing”, “Certified”<o:p></o:p></span></div>
<br />
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<span style="color: #4f4f4f; font-family: "Calibri",sans-serif; font-size: 11.0pt; letter-spacing: .7pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IE; mso-font-kerning: 18.0pt; mso-hansi-theme-font: minor-latin;">We’ll
be running a series of articles on Spam filters over the coming weeks so watch
this space for more tips on how to make sure your emails reach their intended
target!<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 15.0pt; vertical-align: baseline;">
<i>Adapted from Hubspot's great article <a href="http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx#sm.00001nj0s3vt3vd7ystfrtkks72r9" target="_blank">here</a> </i></div>
Magshttp://www.blogger.com/profile/16849965388959343861noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-23558205982053889832016-04-13T10:26:00.003+01:002016-04-13T10:26:59.387+01:00Using Snapchat to Boost Your Business <div style="text-align: center;">
<br />
<span style="color: purple; font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8B4Xd0MlHMhop0fY7awCvhPHLhaXcaaIL6Lj2AnM_daZAiQ7H2v0aYbaOjzzK4gIEFjQpKjTAvClXeN7mMQAZKjCPQ82l3VW6cuqMP2MxFLe8YmBchfZz0eHIfZBkSgbTS1SdDrzSiwiV/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8B4Xd0MlHMhop0fY7awCvhPHLhaXcaaIL6Lj2AnM_daZAiQ7H2v0aYbaOjzzK4gIEFjQpKjTAvClXeN7mMQAZKjCPQ82l3VW6cuqMP2MxFLe8YmBchfZz0eHIfZBkSgbTS1SdDrzSiwiV/s320/1.jpg" width="320" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In the five short years since its inception, Snapchat has defied its humble origins to become one of the world’s leading social media platforms. Launched in September 2011 from the living room of co-founder Evan Spiegels’ parents’ house, the app resonated with millennials in particular for its simple but unprecedented concept: Once viewed, gone forever.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Living in the Age of Social Media means that most of us are keenly aware of the lasting power of material shared online. For an entire generation of people who have suffered at least mild embarrassment when confronted with the ghosts of statuses past, Snapchat was a revelation. Over the years it has built on that single popular feature to offer a range of services such as Stories, video-sharing and instant messaging. Snapchat now enjoys over 100 million daily active users and 7 billion video views per day, with many major brands getting in on the action and turning to Snapchat to boost their marketing campaigns. The limited life-span of its posts makes Snapchat a valuable tool for <a href="http://blog.dungarvanec.com/2016/03/call-to-action-buttons.html" target="_blank">creating exciting and urgent calls-to-action</a><b> </b>for your customers.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOsDKjzUX3qTXhzM8KjErhXh8Iz2W-e3ZUx7Ca_vsXGOcDruAzjgAY5sP_iHpTyWcBQlxYMgZ6CjtPBM63W2D5nsbD1IMKOZc6idjrBPpTpXkcOS-eu0IRwXhtSDWubdxeDBgFlt5vSbzY/s1600/2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOsDKjzUX3qTXhzM8KjErhXh8Iz2W-e3ZUx7Ca_vsXGOcDruAzjgAY5sP_iHpTyWcBQlxYMgZ6CjtPBM63W2D5nsbD1IMKOZc6idjrBPpTpXkcOS-eu0IRwXhtSDWubdxeDBgFlt5vSbzY/s320/2.jpg" width="320" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Unfortunately, unless you are part of Generation Y and were therefore weaned on technology, Snapchat is known for being somewhat user-hostile. Here’s a guide to getting the most out of Snapchat in your marketing campaign:<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Getting Started<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">One of the most important things to understand before embarking on your Snapchat marketing journey is that your audience here are a different breed to your Facebook or Twitter followers. Snapchat’s user base may be growing and expanding beyond the teen audience who were responsible for its initial success, but its culture of casual communication still prevails and will likely continue to do so. The fact that Snapchat’s users are not typically looking for professional content means that a marketing campaign here can’t necessarily be approached in the same way as on Facebook or Twitter. Don’t let this put you off though- this in itself creates opportunities to reach a new audience, and in some ways Snapchat marketing requires less effort than other social media platforms. For a start, Snapchat’s casual environment and the fleeting nature of Snaps means that people tend not to be quite as condemnatory of posts as they can be on other social media platforms. It goes without saying that you should strive to be professional in all your business posts no matter what platform they are on, but Snapchat presents an opportunity to show your customers the fun side of your organisation which will in turn humanize your company and help build customer loyalty. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZvRNGu9fHWv2UvfePVfwUfMeBDo2tryP8VESAROg1hlk4eLJLNtHiQlS47pjjqwHiw6e6IisbGrVTNXIEn9OrJMz2V2G8_U3bGoMD9ebaEM7-a_4QrR6YCUYq0sbzvbKLj1e4YRiV4ffN/s1600/4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Creating a follower base<o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoynnx2bGRhgrh10G5dGggwqaJb2n0EJlzComAuxDzWa4K9RJr4de44pM_Op_DkHvXm1yG7KlNF9b3N7_x0YvjTkcIs2tsy3hevmo4vwqDJJDoiUcS7iERETtg10FTBtafVGjy7Ad6lJX4/s1600/4.1.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoynnx2bGRhgrh10G5dGggwqaJb2n0EJlzComAuxDzWa4K9RJr4de44pM_Op_DkHvXm1yG7KlNF9b3N7_x0YvjTkcIs2tsy3hevmo4vwqDJJDoiUcS7iERETtg10FTBtafVGjy7Ad6lJX4/s320/4.1.png" width="320" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">When launching a Snapchat account, many businesses use promotions to garner an initial following to build on. New York-based frozen yoghurt chain 16 Handles are known for being the first company to successfully implement a Snapchat marketing campaign. In early 2013 the brand launched their “Snappy New Year” promotion where they encouraged users to participate by visiting select locations at certain times and snapping photos of their friends enjoying their frozen yoghurt. In return, snappers received a coupon for anywhere between 16% and 100% off which they then had just 10 seconds to show the cashier. Although 16 Handles didn’t measure the results of their campaign, the exposure they received in the media for their strategy and the amount of businesses flocking to Snapchat since then speak for themselves.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As well as running promotions and giveaways from your Snapchat account, use your other, more established social media accounts to promote Snapchat. The time limit on snaps means that you’re unlikely to reach as many people if they aren’t forewarned of an upcoming offer. Let your Twitter and Facebook followers know that you will be making an exciting announcement on Snapchat at an appointed time, and encourage them to add their friends as well. You can use a simple hashtag to track new followers, as sports ticket provider Chat Sports did with great success back in June 2013.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI1xHvc7wAY2yUsuX7M8KYi0VZTXKBtGzud76n5ggWZZkWlbGOtfRLibwcp7AXeZ5JIyVRrvs3spBbv45A592MwU_7HPUyogw3dZidjitswcoB2sTSAG0Hvv4lS4XM-J2EqHVBXF58r_XC/s1600/5.2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI1xHvc7wAY2yUsuX7M8KYi0VZTXKBtGzud76n5ggWZZkWlbGOtfRLibwcp7AXeZ5JIyVRrvs3spBbv45A592MwU_7HPUyogw3dZidjitswcoB2sTSAG0Hvv4lS4XM-J2EqHVBXF58r_XC/s200/5.2.png" width="161" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Chat Sports used Snapchat to offer their community a chance to win tickets to a game. To enter, users had to have five friends add Chat Sports on Snapchat. Then those friends had to send a unique image to Chat Sports with the username of the fan who wanted to win the tickets and the hashtag #gimmietickets. The result was 150 responses in 48 hours.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">If you run a smaller business, you might not be able to offer expensive giveaways like Chat Sports did, but don’t let that put you off; merely HAVING a Snapchat account will earmark your company as being on-trend and fun.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbVWW0JFeE6fsn2PvimQQ2w5HACychKqtFLA4xuD0LW3_jCq_idAhQ_7My4IhyphenhyphennR339A9gHL-kT029GRWrDHnL80lDUFhCwaWicv_vWRXzg4Kb2FtbkOK_tIWAE98RrE3fA0oKy1iYCMxa/s1600/6.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbVWW0JFeE6fsn2PvimQQ2w5HACychKqtFLA4xuD0LW3_jCq_idAhQ_7My4IhyphenhyphennR339A9gHL-kT029GRWrDHnL80lDUFhCwaWicv_vWRXzg4Kb2FtbkOK_tIWAE98RrE3fA0oKy1iYCMxa/s320/6.png" width="320" /></a><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Tip: If you are a small or local business, there are so many ways you can use Snapchat to create a sense of community with your followers and get them to engage with your snaps and your business. If you’re a restaurant, for example, you could send out teaser snaps of specials each day coming up to lunchtime. If you’re a retail outlet and you want to promote a new product line, offer discounts or freebies to the first ten people to send snaps of them using your product. If you offer a service instead of a product, you can still get in on the action- if you’re a dentist, for example, you could offer a free clean to first ten people to send you a snap of their smile! You get my drift. The possibilities are endless and the only thing limiting you is your imagination.<o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMK_LnFILGYifyWIEGmrcItWczDNtjLWO8IqHdOPIQ2v3GsFpsCW6Yuhwbrah24Sq3gSvt7OOfcqxLbg7RbN2jeo4nbq__Jgstce6jfkd6wRhyE_lINTeyVc9P2jRLAm7-aCXN4P-WQb_n/s1600/8.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMK_LnFILGYifyWIEGmrcItWczDNtjLWO8IqHdOPIQ2v3GsFpsCW6Yuhwbrah24Sq3gSvt7OOfcqxLbg7RbN2jeo4nbq__Jgstce6jfkd6wRhyE_lINTeyVc9P2jRLAm7-aCXN4P-WQb_n/s1600/8.jpg" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Once your Snapchat account is properly established it can become your main platform, and you can use your Snapchat content on your other social media profiles as well. In this way, Snapchat needn’t become too much of a draw on your valuable time and will actually simplify the running of your other social media accounts.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Continually promoting your Snapchat account on Twitter and Facebook should help to draw in followers, but what to do with them once they are there?<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Creating Content<o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The key to creating content that your followers will want to open is to offer them a view of your company through Snapchat that they can’t get anywhere else. People love to get behind the scenes, and this is mutually beneficial as it is so easy on Snapchat to humanize your brand. Post snaps of day-to-day occurrences, your team, and office moments such as staff birthdays or new equipment, and keep it fun and light-hearted. Don’t worry if your snaps don’t look too polished; in an interconnected communication framework like today’s social media environment, being real can trump being perfect. You can use the Stories feature to create fun compilations of the goings-on at your company. You can also schedule Snapchat events throughout the week to keep people coming back.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6dPTdO54uCmHXNXgcwnxzPnPyKJTb-CdtPLxZM9ytQ1cAETQqC_Dg_w57U7ZxpvBP0qdxHydGDy_YtL3Tm2tn4E7o_Xv4pz6lmDkalVYZZnH87B684cDqJkCemdFRrZ_HFyAsLxF772N_/s1600/9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6dPTdO54uCmHXNXgcwnxzPnPyKJTb-CdtPLxZM9ytQ1cAETQqC_Dg_w57U7ZxpvBP0qdxHydGDy_YtL3Tm2tn4E7o_Xv4pz6lmDkalVYZZnH87B684cDqJkCemdFRrZ_HFyAsLxF772N_/s200/9.jpg" width="188" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Tip: Traditional marketing wisdom says that to establish a brand, you must drill the same message into your audience over and over to reinforce a narrative of what you want people to associate with your company. Snapchat turns this convention on its head because</b> <b>the draw of Snapchat is novelty. The only way to make your brand's Snapchat worth caring about is to make it change every day- make your brand an evolving story.<o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Promotions, as mentioned earlier, are a great way to encourage continued engagement with your posts. Previews, similarly, are a great way to establish a buzz of excitement, especially with the time limit on snaps creating a sense of urgency. The New Orleans Saints implement this strategy to its full potential by regularly sending out stories that include behind-the-scenes footage, a look at kits for the game and images of new Saints products.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwAftiXYw03qHpt8MXH00oVhA6MhKh_gkKKM8ULu9n4zfycGc_ud68-MRdxjL7hPgVV4zzBoPS3udlDPSvlK9jvhIat_a7W7jDdUyrZQnQ_DorkNHD9wA1ZNm2vYiYwn6QkFSxKD-ZZ5A/s1600/7.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwAftiXYw03qHpt8MXH00oVhA6MhKh_gkKKM8ULu9n4zfycGc_ud68-MRdxjL7hPgVV4zzBoPS3udlDPSvlK9jvhIat_a7W7jDdUyrZQnQ_DorkNHD9wA1ZNm2vYiYwn6QkFSxKD-ZZ5A/s400/7.gif" width="400" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">One of the easiest and most effective ways of keeping up-to-date on Snapchat and encouraging engagement with your posts is to participate in every live event that you can. Thanks to the advent of hashtags, social media is becoming an integral part of participating in live events and there are a number of benefits to getting in on the action. Your followers will become accustomed to “seeing” you at events, creating a sense of familiarity with your brand which in turn encourages customer loyalty. It also shows your followers that your brand is up-to-date and on trend. Live events are easy because you needn’t be physically present at the event to take part. If you are, even better, but live-snapping is great because it allows you to create a presence at social events even if you are just sitting at home watching them on TV.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXgsvZ-pvedSTWLbyINjzNgRl0Uo6PiZ14rAL2-J_kRiDkzob7Gbg4qdr2qmZQteAyU_GzO2qHirGL44jt21qr96qyVFF1aTbRLhyC-nf0cVB75KOCsH8LDTCZdz13FJnmWoH3s8oEKzBo/s1600/.1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXgsvZ-pvedSTWLbyINjzNgRl0Uo6PiZ14rAL2-J_kRiDkzob7Gbg4qdr2qmZQteAyU_GzO2qHirGL44jt21qr96qyVFF1aTbRLhyC-nf0cVB75KOCsH8LDTCZdz13FJnmWoH3s8oEKzBo/s200/.1.jpg" width="200" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">You can also keep things current and exciting by running “takeovers” of your Snapchat account. Chipotle, for example, grabbed their followers’ attention by announcing that the band Walk the Moon was going to be taking over their Snapchat account for a day. Many brands team up with celebrities or popular figures and let them be “in charge” of their account, sharing exclusive insights to get people talking. Like promotions, this may not always be feasible on the same scale as the examples listed here; If you’re a small-town coffee shop, Kim Kardashian is probably not going to come and take over your Snapchat account for the day. But if you use local talent- whether it be community figures or popular local musicians/artists- as influencers, they will appreciate the publicity and you will be able to boost your brand. In this way, you can build up your reputation with minimal effort, all the while supporting your local economy which will in turn help to grow your business. Win/win.<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Tip: Beat the character limit! Snapchat’s 31-character limit is strict even by today’s social media standards. If you’re finding the limit too constricting, you can simply Copy & Paste text from your clipboard and the limit will not take effect. Remember the time limit though, and don’t include so much text that your snaps lose their impact. This currently only works on Snapchat for iOS.<o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZdGliEib_0k6J0DuUcltVWwSgJEs00aR6XzNoeuX6Ix_MfBpTwvR1cCGr6mXY9l8Lmq41Z1hkHwHJjJlgEgr61UUvCBQuRsl6_HQJ6AnYUv3vLDbBYPK4-Rxs0c5NuX_zCE0T8OTBzonm/s1600/.3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZdGliEib_0k6J0DuUcltVWwSgJEs00aR6XzNoeuX6Ix_MfBpTwvR1cCGr6mXY9l8Lmq41Z1hkHwHJjJlgEgr61UUvCBQuRsl6_HQJ6AnYUv3vLDbBYPK4-Rxs0c5NuX_zCE0T8OTBzonm/s1600/.3.jpg" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">When you’re not snapping your latest merchandise, promotional offer or local guitar-playing heartthrob, you’re going to need filler posts. We’d all avoid them if we could, but when you are trying to establish or maintain an online presence, you have to be.. well, present. We all have slow news days where we find ourselves grasping for relevant material to post on social media so that we don’t fade into obscurity. Fortunately, filler posts are easy on Snapchat, which is built on the desire for novelty and instant, fleeting gratification. For this reason, Snapchat users tend to be less critical and so you can post pretty much anything as long as it’s not offensive and you can connect it to your business. So snaps of your cat using your merchandise are fair game on Snapchat. In fact, they’ll probably do very well!<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>In conclusion<o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">If you’re still unsure of whether there’s any value to using Snapchat for marketing purposes, consider some statistics. There are currently over 100 million daily active users on Snapchat and 7 billion video views per day. If Snapchat isn’t a part of your social media strategy, you could be missing out on the opportunity to connect with dozens of people who fit into your target audience. However, there’s more to bridging the gap than just downloading the app. If you’d like to know more about Snapchat for marketing, watch this space- Dungarvan Enterprise Centre will be expanding on this area soon!<o:p></o:p></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Do you use Snapchat as part of your marketing strategy? Tell us about your experiences in the comments section below!</span></div>
Magshttp://www.blogger.com/profile/16849965388959343861noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-2006482644553552992016-03-16T17:02:00.001+00:002016-03-21T09:51:26.195+00:00Clever Call-to-Action Buttons - How Do You Use Yours? <div class="MsoNormal" style="text-align: center;">
<b><span style="color: #a64d79; font-size: large;">24 Compulsive and Clever Call-to-Action Buttons<o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjywQhyphenhyphen1gL-3_3fNw7cwtwGUuPsVNSogn4kfCFx_vvrG0HX__w1UMYUw0TG_mtEnyB46Wde9-kYwhUAbuvP-KeHtOubKgjkfICg1YirIkv9Mb8fVF1-o_Won_6xaAhJLZADnAYZmxWfId1i/s1600/pressing-all-the-buttons-in-elevator_1159.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjywQhyphenhyphen1gL-3_3fNw7cwtwGUuPsVNSogn4kfCFx_vvrG0HX__w1UMYUw0TG_mtEnyB46Wde9-kYwhUAbuvP-KeHtOubKgjkfICg1YirIkv9Mb8fVF1-o_Won_6xaAhJLZADnAYZmxWfId1i/s320/pressing-all-the-buttons-in-elevator_1159.gif" width="320" /></a></div>
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In the field of web design and user experience,
Call-To-Action (CTA) refers to those elements within a web page which call on
the visitor to take action- more specifically CTA usually refers to the
clickable buttons we employ on our webpages to ask visitors to sign up,
download or add items to their cart. These buttons, obviously, need to draw the
visitors’ attention and are typically eye-catching, colourful and surrounded by
plenty of space. However, the trick to designing an effective Call-To-Action
button which will maximise conversion opportunities from your site is to tailor
your CTA to your specific needs. It’s important to guide your visitors through
the buying journey with simple and effective calls-to-action. In case you’re
not sure, here are some examples of notably effective Call-To-Action buttons
which you can’t help but click:<o:p></o:p></div>
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1) Evernote<o:p></o:p></div>
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Evernote’s straightforward design and page layout mean that
the two most important messages users receive on opening the site are “Remember
Everything”, Evernote’s slogan, and their call-to-action asking users to sign
up. The minimalist colour scheme means that the green button really pops, too.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaxRZTS5M0BXCeRgkemIPAxlqOReTxZs-4cww2Bld1de_595kQYar0yPyZvTCUlRIYUpv_HAOvxnITYij8-KQ33hcdQFtPqpPbfQwlCF0nE2PGhFS88aZFVDS1Pj4kE2D3fkzHFJePS5Ml/s1600/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaxRZTS5M0BXCeRgkemIPAxlqOReTxZs-4cww2Bld1de_595kQYar0yPyZvTCUlRIYUpv_HAOvxnITYij8-KQ33hcdQFtPqpPbfQwlCF0nE2PGhFS88aZFVDS1Pj4kE2D3fkzHFJePS5Ml/s320/1.png" width="320" /></a></div>
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2) Netflix<o:p></o:p></div>
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Netflix’s offer of “Join free for a month” on their shiny
red CTA button is tempting enough, but with many people having wised up to the
fact that these free sign-up options are often difficult to cancel. Netflix
deals with this by clarifying that users can “Cancel anytime” right above their
sign-up button, which has no doubt boosted sign-ups in itself.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFCrtGGQABiMfdzq2YHYxefBgiMDOaIGjw7e5GAE0LksTPWaBZTp8D9ifZ2NvDwV1uL0gjjYAieJ2J47qNyUH_5JaOsIpAP2FO0Rx_L4xlc4QAobcK3EY49MDC7hPe1jBnwzoBovSh4qZw/s1600/4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFCrtGGQABiMfdzq2YHYxefBgiMDOaIGjw7e5GAE0LksTPWaBZTp8D9ifZ2NvDwV1uL0gjjYAieJ2J47qNyUH_5JaOsIpAP2FO0Rx_L4xlc4QAobcK3EY49MDC7hPe1jBnwzoBovSh4qZw/s320/4.png" width="320" /></a></div>
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3) Dropbox<o:p></o:p></div>
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Dropbox has always embraced simple design with a lot of
negative space. Even the graphics on their homepage are subtle and simple.
Evidently this works, as the blue “Sign up for free” button really jumps off
the page. Since the CTA and the Dropbox logo are the same colour, it's easy for
the visitor to interpret this CTA as "Sign up for Dropbox."<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7r8LSpS-xSFXRzZfSTKznc6xk4Qt-JwS5uH016y3QkMnR2d66l_XMqslwltGdFBoL4ZlSSnnUuTX4-USLXnGRJUIp9xOk0JLImkiin9ILv_Dr_p24uBs623Bz4HNysRS-3VO9V-5qiDwH/s1600/5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7r8LSpS-xSFXRzZfSTKznc6xk4Qt-JwS5uH016y3QkMnR2d66l_XMqslwltGdFBoL4ZlSSnnUuTX4-USLXnGRJUIp9xOk0JLImkiin9ILv_Dr_p24uBs623Bz4HNysRS-3VO9V-5qiDwH/s320/5.png" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWcK6ALI8Hh-2pwjQoGw22ut94RBGdju_EDASfOc5phLs6l_iJgmNid6PXqcAg_l5pAzn8ZWEDZs_y9-4l6BL1uUhQGT_tUSDXIKyNPS6OJrZjlDXQHZY6M8R4mCKFhOaxFsqMa-XNiaWI/s1600/2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWcK6ALI8Hh-2pwjQoGw22ut94RBGdju_EDASfOc5phLs6l_iJgmNid6PXqcAg_l5pAzn8ZWEDZs_y9-4l6BL1uUhQGT_tUSDXIKyNPS6OJrZjlDXQHZY6M8R4mCKFhOaxFsqMa-XNiaWI/s320/2.png" width="320" /></a></div>
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<o:p><br /></o:p></div>
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<o:p><br /></o:p></div>
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4) Huemor<o:p></o:p></div>
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Huemor is another company whose website design incorporates
fun into the user experience. Go to their homepage and you’ll be greeted with a
rocket hovering over a “LAUNCH” button with the inscription “DO NOT PRESS”
beneath it. Anyone want to try guessing why this works?<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipRN_oBKOVuq-xlrpf_0OghXIWQoU98aIgVAI3rByM6ALHwgqvvZeUQCYfg9PMoc5nyCsjejgDkg85oFLAm4sB9rIjaNlBVHBoDTbZL0AlQd9J2_DxXqhw6wY6AsmJy_qyP3YRW3H1dDtX/s1600/9.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipRN_oBKOVuq-xlrpf_0OghXIWQoU98aIgVAI3rByM6ALHwgqvvZeUQCYfg9PMoc5nyCsjejgDkg85oFLAm4sB9rIjaNlBVHBoDTbZL0AlQd9J2_DxXqhw6wY6AsmJy_qyP3YRW3H1dDtX/s320/9.png" width="320" /></a></div>
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<o:p><br /></o:p></div>
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<o:p><br /></o:p></div>
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5) Madewell<o:p></o:p></div>
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Madewell has always enjoyed a high standard of website
design. Its bustling, interactive homepage lends itself to fun CTAs and
Madewell has delivered on this. When you arrive at the Madewell homepage you
are greeted with a suggestion as to what you are looking for-usually based on
their new arrivals or a current sale- and two options: “Yes, take me there” or
“Hmm… What’s next?” I like that the Madewell approach acknowledges that the
visitor may not be there for their current promotion yet cheekily assumes that
he/she will want to stick around. Its’ unusual CTA also creates the impression
that the user is being catered to and given more options to choose from than
your standard “Enter or leave” homepages supply. Well played, Madewell!<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCyQ_XqtrmmJ9IQewz3qghXdAe19aGi7AfU95mYRRvmyAnq1UzAE1MW0S5uX-GBKA4SbGypk1J5-r7sDUFVqcUyStJnhxJ2HPcFCnFxPAxLx1EFgoW6QgajEZp-VAkazAZ1Wlbjq5dkeXJ/s1600/madewell.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCyQ_XqtrmmJ9IQewz3qghXdAe19aGi7AfU95mYRRvmyAnq1UzAE1MW0S5uX-GBKA4SbGypk1J5-r7sDUFVqcUyStJnhxJ2HPcFCnFxPAxLx1EFgoW6QgajEZp-VAkazAZ1Wlbjq5dkeXJ/s320/madewell.png" width="320" /></a></div>
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<o:p><br /></o:p></div>
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<o:p><br /></o:p></div>
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6) Prezi<o:p></o:p></div>
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Prezi have also adopted a minimalist approach to their
website design. The relatively plain screen with infrequent bursts of colour
ensures that users’ eyes are drawn immediately to what’s important: The bright
blue “Give Prezi a try” CTA.<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7r8LSpS-xSFXRzZfSTKznc6xk4Qt-JwS5uH016y3QkMnR2d66l_XMqslwltGdFBoL4ZlSSnnUuTX4-USLXnGRJUIp9xOk0JLImkiin9ILv_Dr_p24uBs623Bz4HNysRS-3VO9V-5qiDwH/s1600/5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7r8LSpS-xSFXRzZfSTKznc6xk4Qt-JwS5uH016y3QkMnR2d66l_XMqslwltGdFBoL4ZlSSnnUuTX4-USLXnGRJUIp9xOk0JLImkiin9ILv_Dr_p24uBs623Bz4HNysRS-3VO9V-5qiDwH/s320/5.png" width="320" /></a></div>
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7) Focus Ireland<o:p></o:p></div>
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Focus Ireland is one of Ireland’s busiest charities, and
this is evident in the fact that its main page is very, well... focused. The
two black-on-yellow CTA’s at the bottom of the page are obviously the most
important: “I need help”, or “Donate now”.
An obviously secondary “Find out more” CTA is also available if you
don’t find either of those options urgently pressing (Okay, I’m finished with
puns now!). It’s certainly nice that anyone in trouble is immediately directed
towards help on visiting the site, but interestingly, the fact that the “Donate
now” button appears alongside “I need help”, as well as being the same size,
colour and design, subliminally reminds the visitor about the direct link
between donations and helping people. Clever!<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8zEiUBATJTtMy7AjPNZuoHPdiCwydp4VM44SLA56ajOI3jpFx-NjOaJRklLkILzR7dSUD0U3TjQ96hhnlQHZh4R0Hn6t2l38eATxquAWs0HaNeDVeA1aOnvn3YDjqIzMLUnjiubZlcMUc/s1600/focus.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8zEiUBATJTtMy7AjPNZuoHPdiCwydp4VM44SLA56ajOI3jpFx-NjOaJRklLkILzR7dSUD0U3TjQ96hhnlQHZh4R0Hn6t2l38eATxquAWs0HaNeDVeA1aOnvn3YDjqIzMLUnjiubZlcMUc/s320/focus.png" width="320" /></a></div>
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8) OfficeVibe<o:p></o:p></div>
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Slide in CTA’s are particularly effective because unlike
pop-up CTA’s, they don’t annoy the user, and this is a crucial part of
convincing visitors to stay, thereby converting them into customers.
OfficeVibe’s slide in CTA is particularly effective as it slides unobtrusively
across the screen while viewing OfficeVibe articles and offers, in highlighted
text, to help the user to “become a better manager”.<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOOzGfhLiK5ivp6EI81hJ7QXjxy46SRkqcHEPNqAawcyenbYaNB-YnW4sn6_bD0dg7JRtZhTjuyFP_i1cFwgjFtfbf1jAsZDfbvyIOW3W4VRY5d_lk1UHat9fcqbPH0lxBn8cr1Z2dBz87/s1600/3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="53" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOOzGfhLiK5ivp6EI81hJ7QXjxy46SRkqcHEPNqAawcyenbYaNB-YnW4sn6_bD0dg7JRtZhTjuyFP_i1cFwgjFtfbf1jAsZDfbvyIOW3W4VRY5d_lk1UHat9fcqbPH0lxBn8cr1Z2dBz87/s320/3.png" width="320" /></a></div>
<o:p><span id="goog_330922167"></span><span id="goog_330922168"></span><br /></o:p></div>
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9) Pinterest<o:p></o:p></div>
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The team at Pinterest are primarily focused on attracting
new members if their homepage is anything to go by. There’s an inconspicuous
“Log in” CTA toward the top right hand corner of the window, and other than
that the page is overwhelmingly concerned with sign-up options. Pinterest would
prefer, naturally, that you log in using Facebook (they can then pull in
Facebook’s API data and get more information about you than if you log in using
your email address); the primary CTA is a large, Facebook-blue “Continue with
Facebook” button.<o:p></o:p><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFW6chl7ac2JCfIs-Rs0AGOnGjRNe2QdxVsgXuDf2fjMV2f6GVygLhQjgakuG629GDG6SyT3xsQGW3fmng4FPywoTwd_zER44UOCGA5Q83nwrnREiTrkCGkzSctsg-tnReKc27jZozMza-/s1600/pin.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFW6chl7ac2JCfIs-Rs0AGOnGjRNe2QdxVsgXuDf2fjMV2f6GVygLhQjgakuG629GDG6SyT3xsQGW3fmng4FPywoTwd_zER44UOCGA5Q83nwrnREiTrkCGkzSctsg-tnReKc27jZozMza-/s320/pin.png" width="320" /></a></div>
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10) Dego
Interactive<o:p></o:p></div>
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Dego Interactive’s website represents one of the rare
instances where a CTA is inconspicuous yet still begs to be clicked. The
website’s main page is attractive without making too big a deal of itself, and
to draw attention to their “Start Trip” CTA they have cleverly installed a bobbing
orange arrow to ensure that you can’t miss it.<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwoFkXqVBboFdelDbX9mVwh8s_hxYo8lwtgepat9vA524n7hcSKzGa5ThsbQtZX8zX_vMK_lT6-V7FoEE9sAh5puMv6u6rYLWvVSWiFpYcxdTpM6vBOm9uSg0yGLJKKfzUfp1MwwVQJg0M/s1600/dego.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwoFkXqVBboFdelDbX9mVwh8s_hxYo8lwtgepat9vA524n7hcSKzGa5ThsbQtZX8zX_vMK_lT6-V7FoEE9sAh5puMv6u6rYLWvVSWiFpYcxdTpM6vBOm9uSg0yGLJKKfzUfp1MwwVQJg0M/s320/dego.png" width="320" /></a></div>
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11) Full Bundle<o:p></o:p></div>
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Full Bundle are a company whose website embodies great
marketing techniques, and their CTA is no different. Being a web-design
company, it’s important that they showcase their work from the moment a
potential customer arrives at their site, and with their fun interactive
homepage they have risen to the challenge remarkably well. Whenever you’re done
blasting colourful shapes around your screen (I spent more time doing this than
I’m willing to admit), the next obvious place to go is to the CTA- the “Our
Work” button which, apart from the menu tucked away in the corner, is the only
button on the screen.<o:p></o:p><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFrqO_bdHDHAcRUStfxmwV0j5MK2-Nzv3TAoOJqD24arDiPHR22XlgCzKzIyt7M84jA91Z1ClZaZ0E01KIn5KT4fRu6rP5hkG5iMwTbnog4bEbvuvEQeUswRbv4h6Kag3fiDLQX8i5CI1O/s1600/6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFrqO_bdHDHAcRUStfxmwV0j5MK2-Nzv3TAoOJqD24arDiPHR22XlgCzKzIyt7M84jA91Z1ClZaZ0E01KIn5KT4fRu6rP5hkG5iMwTbnog4bEbvuvEQeUswRbv4h6Kag3fiDLQX8i5CI1O/s320/6.png" width="320" /></a></div>
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12) Panthera<o:p></o:p></div>
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Panthera, a non-profit conservation organisation, knows
their market: How better to recruit big cat lovers than with an offer to “Join
the pride today”? This CTA appears on the main page on a background which
consists merely of a photograph of lionesses and cubs lolling under a blue
African sky. It couldn’t be more simple, or more effective.<o:p></o:p><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg54dnhzUtjgpyw0_k-_hDsnJBFN2XOXTqZmb0Y1uQyqKqTy9OgbnmBXVVosqjnNwEuMqGQ8eukvwCh-oOgmVN1qLuXfQhIQCWnlipPeU7qx2mslKkhub31uzt_HubPPa_a1P9JGYwwuUun/s1600/7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg54dnhzUtjgpyw0_k-_hDsnJBFN2XOXTqZmb0Y1uQyqKqTy9OgbnmBXVVosqjnNwEuMqGQ8eukvwCh-oOgmVN1qLuXfQhIQCWnlipPeU7qx2mslKkhub31uzt_HubPPa_a1P9JGYwwuUun/s320/7.png" width="320" /></a></div>
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13) Treehouse<o:p></o:p></div>
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A lot of company websites out there offer users the
opportunity to start a free trial. But the CTA on Treehouse's website doesn't
just say "Start a Free Trial"; it says "Claim Your Free
Trial." The difference in wording may seem subtle, but think about how
much more personal "Claim Your Free Trial" is. Plus, the word
"claim" suggests it may not be available for long, giving users a
sense of urgency to get that free trial while they can.<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5mDFTWkYaCXHljHqYtEUePjTUOemFiHvj9OSMrYgV6k155u_fgWz-sM3Oi2IwaL9uwPhxHNPRioJb_SiSzLcGv7tEdCY6fMdcDs-kyhf6OEkjz7UaegVkoj_Zdv5Nh05-_iEwBPG0XHBI/s1600/10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5mDFTWkYaCXHljHqYtEUePjTUOemFiHvj9OSMrYgV6k155u_fgWz-sM3Oi2IwaL9uwPhxHNPRioJb_SiSzLcGv7tEdCY6fMdcDs-kyhf6OEkjz7UaegVkoj_Zdv5Nh05-_iEwBPG0XHBI/s320/10.png" width="320" /></a></div>
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14) Visit Humboldt<o:p></o:p></div>
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Whoever designed the Humboldt County website knew exactly
what its strong marketing points were. Log onto visithumboldt.com and you’ll be
greeted with a full-screen montage of Humboldt’s startlingly beautiful
landscapes. Centre-screen and a constant above Humboldt’s lush woodland and
stunning coastline is the greeting- Welcome to Humboldt County- and their
Alice-in-Wonderland themed CTA which invites the visitor to “Follow the Magic”.
What’s not to like? What's more, once you click into that CTA, the website
turns into a sort of choose-your-own-adventure game, which is a fun
call-to-action path for users and encourages them to spend more time on the
site. Now, anyone for a holiday?<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFDAkv-yQ3gYWn-_ito6jfKXNmsnMPjXmS3dqYXeElrzqKxryH5aIYfAadeAyIGryG6d5vTSBA0js_nlQ1-WQJPp7xAD5t1qiilGurfTRjb1ZDvOt9KPE5na90qfW2cmTBtKVVVkg-JBqS/s1600/15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFDAkv-yQ3gYWn-_ito6jfKXNmsnMPjXmS3dqYXeElrzqKxryH5aIYfAadeAyIGryG6d5vTSBA0js_nlQ1-WQJPp7xAD5t1qiilGurfTRjb1ZDvOt9KPE5na90qfW2cmTBtKVVVkg-JBqS/s320/15.png" width="320" /></a></div>
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15) Spotify<o:p></o:p></div>
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Spotify, the music streaming service, makes no bones about the
fact that it wants you to go premium. The “Play free” button, which is the
option that most Spotify users continue to avail of, is almost an afterthought
on the homepage. The rest of Spotify’s efforts as far as their main page is
concerned have gone into endorsing their premium package.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiep8-Vc1_XtvN9_Y8FQadFK8v65gL1Ly09n2McgyA19p9s17yLLojFC9p72Kp8owfblP0K0CQlqyAM8LMMYQWp7sCmKE_eCKzFSFZhzietyxOzb3U31ZlQWc2_Eo24y124TbD_icL0Bjld/s1600/spotify.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiep8-Vc1_XtvN9_Y8FQadFK8v65gL1Ly09n2McgyA19p9s17yLLojFC9p72Kp8owfblP0K0CQlqyAM8LMMYQWp7sCmKE_eCKzFSFZhzietyxOzb3U31ZlQWc2_Eo24y124TbD_icL0Bjld/s320/spotify.png" width="320" /></a></div>
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16) OKCupid<o:p></o:p></div>
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The brilliance of the OKCupid interface is in the fact that
it keeps it simple. Its Spartan home screen asks its visitors to enter only
their gender and orientation before clicking on the green CTA button. This is
important as the implication is that you needn’t enter too much personal
information before you “Continue”, which surely helps to draw in shyer visitors
to the site before guiding them through the sign-up process.<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXB7twT4uA8DQpAifapenvkxWMj6zbK0K6q-NNx2IR7WJ96jUwDAiabEE3dUOcXQLplBbOb_DlCGxss-ZbRRJRBTAug5PpKgbWttfxy6-OukfAHE9Q3ffUw78OFl0PawTDjugSRBYunt7P/s1600/11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXB7twT4uA8DQpAifapenvkxWMj6zbK0K6q-NNx2IR7WJ96jUwDAiabEE3dUOcXQLplBbOb_DlCGxss-ZbRRJRBTAug5PpKgbWttfxy6-OukfAHE9Q3ffUw78OFl0PawTDjugSRBYunt7P/s320/11.png" width="320" /></a></div>
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17) Blogging.org<o:p></o:p></div>
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Seconds after arriving at blogging.org’s homepage, new
visitors are greeted with a pop up. While this is not a new feature on websites
(nor is it one that users tend to like to see), blogging.org has cleverly added
something new to the formula to help ensnare new visitors: a timer set at two
minutes begins counting down on the pop up, which announces a limited time
offer for users to avail of free WordPress installation as well as some other
perks. All you have to do is enter your name and email and click the blue CTA
which says “Click here to get started”. It may be an obvious ploy, but it still
plants the idea of scarcity in visitors’ minds and has probably caused many to
sign up on the spot.<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYiyVDLELdG_ZZUgDHjDNoDMezWH2e14DE7VRyosGKe4Db6o_7lhHoUTYiJIfmrE_B42gy0t9czZ3LpI65Lkc3Oruqnqf8nhsPYJec17l2Dvc1qoApan8GaQpEjqYKsOy8Jd3SGdgLjMl/s1600/12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYiyVDLELdG_ZZUgDHjDNoDMezWH2e14DE7VRyosGKe4Db6o_7lhHoUTYiJIfmrE_B42gy0t9czZ3LpI65Lkc3Oruqnqf8nhsPYJec17l2Dvc1qoApan8GaQpEjqYKsOy8Jd3SGdgLjMl/s320/12.png" width="320" /></a></div>
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18) Mint<o:p></o:p></div>
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Mint’s CTA is effective because, similarly to Netflix and
OKCupid, the text on the CTA is somewhat non-committal: “Check it out” sounds
less like pledging your custom than it does dipping your toes to see how you
feel before making a decision. Users are far more likely to click on a CTA
which doesn’t seem likely to hold them to it!<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVcsp4bI21vfW-TgWrV3dNZ1_5QjpIcgRojjwPmuo6wpt9oZp69Jkgabtw-qKOwjLlN4tHEot5KHzwyJ3OTb52kWS7_n65Od5AXBKXLszwUcyjQ2V8Lo9SYH6nJrqLD_YqE46IsqBBo23X/s1600/mint.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVcsp4bI21vfW-TgWrV3dNZ1_5QjpIcgRojjwPmuo6wpt9oZp69Jkgabtw-qKOwjLlN4tHEot5KHzwyJ3OTb52kWS7_n65Od5AXBKXLszwUcyjQ2V8Lo9SYH6nJrqLD_YqE46IsqBBo23X/s320/mint.png" width="320" /></a></div>
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19) APPSTEMPLATES.com<o:p></o:p></div>
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This website’s call-to-action is unusual in that it
showcases the value you'll get for clicking. Not only does this button contain
a “sale” sticker which promotes a sense of urgency but it shows how much money
you’ll be saving ($60). The supporting "join the club now" copy makes
you feel like you're missing out on something and this site, like Dego
Interactive, gets bonus points for having the arrow pointing to the CTA.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1-VqYbY_oFYnbbax4PYmO1fJa_jNaO36rhlfzM-Z4itcxotWBt7eVUlmtPq8_Yx2iKPRtvXsn2ffgI_xmDxHVf86BI8Uq0TklckHV_7QhFCbY7m0Rd4xfg-EQHWIbyVId5MkmNC5i5FL_/s1600/14.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1-VqYbY_oFYnbbax4PYmO1fJa_jNaO36rhlfzM-Z4itcxotWBt7eVUlmtPq8_Yx2iKPRtvXsn2ffgI_xmDxHVf86BI8Uq0TklckHV_7QhFCbY7m0Rd4xfg-EQHWIbyVId5MkmNC5i5FL_/s320/14.png" width="320" /></a></div>
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20) Ugmonk<o:p></o:p></div>
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If you’ve never heard of an exit CTA by name, you’ve
certainly come across them. Exit CTA’s are those irritating little pop-ups that
appear just when you’re about to click out of a website to ask you if you’re
sure you want to leave. Annoying as these usually are, Ugmonk at least seems to
have found a more agreeable way of implementing them. When Ugmonk predicts that
you’re about to leave (I had only begun to hover near the “Back” button) a
pop-up appears offering a 15% discount off your first order, which is
apparently only valid for 48 hours. Your options are two CTA’s- one a bright,
bubbly green which says “Yes please, send me the coupon”, the other a dull grey
affirming that you are neither interested nor interesting. So, which will it
be?<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxG1QbrOBq6J08DAFp_cRMlC1AtZwrHoTEar9WA2_nlAGIsHqvKPsHc4X5LpQLD5uOVZmeEPf7Um9ckLvrG2QxFV64QJpNBvMslLrYy0vFS8wRYVZGgsqxI-dD0B9wxgpnfu_iU4Ch0jr5/s1600/ugmonk.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxG1QbrOBq6J08DAFp_cRMlC1AtZwrHoTEar9WA2_nlAGIsHqvKPsHc4X5LpQLD5uOVZmeEPf7Um9ckLvrG2QxFV64QJpNBvMslLrYy0vFS8wRYVZGgsqxI-dD0B9wxgpnfu_iU4Ch0jr5/s320/ugmonk.png" width="320" /></a></div>
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21) Kooba.ie<o:p></o:p></div>
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Kooba is an Irish web design and online marketing company
and they know very well how to make their own website a shining example of
their work- in fact, viewing their work is one of the CTA options. Their
homepage opens by claiming Kooba to be “experts in digital craft” and in
“crafting memorable online experiences for (their) clients”. This is where
their clever CTA’s come in. After their bold assertion of expertise, the visitor
is guided through two options: “See the proof” is bright orange and the obvious
choice of action, and then “Start your project”- surely the only conceivable
choice of action after you’ve been both told and shown that Kooba is the best?<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsBkzBMOMSbRrjTl8rBrdd0qrojH1jMQVIAiaJtA63_yBmNQQR9HSVSe84TCCzF7Q2dVMZ9o21vi1vP-783achm6FmEtIxx_gKhWH8xQJFx4Jx5Dd2gl-M7N86mT6Y_xTH51nlKTtBuemp/s1600/kooba.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsBkzBMOMSbRrjTl8rBrdd0qrojH1jMQVIAiaJtA63_yBmNQQR9HSVSe84TCCzF7Q2dVMZ9o21vi1vP-783achm6FmEtIxx_gKhWH8xQJFx4Jx5Dd2gl-M7N86mT6Y_xTH51nlKTtBuemp/s320/kooba.png" width="320" /></a></div>
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22) Hosting Ireland<o:p></o:p></div>
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Hosting Ireland provides web hosting solutions and doesn’t
forget for a second to keep its eye on the task at hand. In fact, the very
first CTA you meet upon logging on to their website is a simple search bar. All
you do is key in your preferred choice of domain name and Hosting Ireland will
tell you right away if it’s available. This CTA is effective because it seems
innocuous- why wouldn’t you type in your domain name, just to see if it’s
available? But once you have engaged with the site you are much more likely to
make a purchase, and your buying options are presented in CTA form as soon as
you click “Search”.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtVR1C8QMEJnF8i6ZvYp2AlGCr4Eo6dNYMLvOOYlzAMsjZnx-neVklCGQDNw9kOV5jgq_yaHblEo-tIYT3Uabf1yA2kjLt_oMBW95SsRNPDhz762R3jhFZoCQy3Tz61xag3ofjI16i94_N/s1600/hosting+ire.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtVR1C8QMEJnF8i6ZvYp2AlGCr4Eo6dNYMLvOOYlzAMsjZnx-neVklCGQDNw9kOV5jgq_yaHblEo-tIYT3Uabf1yA2kjLt_oMBW95SsRNPDhz762R3jhFZoCQy3Tz61xag3ofjI16i94_N/s320/hosting+ire.png" width="320" /></a></div>
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23) T.C. Pharma<o:p></o:p></div>
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Red Bull’s parent company manufactures a myriad of energy
drinks and electrolyte beverages as well as functional drinks and snacks.
However, the T.C. Pharma marketing team know that many people who are familiar
with Red Bull are unaware of the corporate giant behind it, and so they have
used the image of their best-known product to great effect on their homepage.
Your CTA choices, after being made aware that this is the website of “the
company behind the world’s leading energy drink”, are “Find out more” or “View
products”, as though the website designers acknowledge that you may be visiting
T.C. Pharma for the first time.<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0rMQsihILWrvh9n8hbTE0vmlZzMALB5q9UQh9jMwasgSw7EFAkTiO7H1SKMW5bvRd9nebJvkis0dsdOwRk_JAjkd_bT398oOnxAIpfnd5cT9qG9WAVYOLZgKTQUP2iqNbctxay2deu_Tp/s1600/tcphar.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0rMQsihILWrvh9n8hbTE0vmlZzMALB5q9UQh9jMwasgSw7EFAkTiO7H1SKMW5bvRd9nebJvkis0dsdOwRk_JAjkd_bT398oOnxAIpfnd5cT9qG9WAVYOLZgKTQUP2iqNbctxay2deu_Tp/s320/tcphar.png" width="320" /></a></div>
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24) Hipmunk<o:p></o:p></div>
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Hipmunk is a travel website which finds the user deals on
flights and accommodation. Its animation-based design is fairly simple- it’s
Hipmunk’s calls-to-action which are really worth a mention. Its clever form
design allows the user to quickly search for what they need based on the four
tabs at the top: flights, hotels, cars and packages. The form itself alters
depending on which tab you choose, and the icon on the “Search” button changes
from an airplane to a hotel, car or package depending on which tab you choose
for extra clarity during your visit to the site. It’s the little details that
make or break a great CTA!<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn6mWT2-t9AoH7eZFXdK4mYSgF6NhktIi7K85f9UTbL6PQKE7_obGyD14mFUTTVJ2wUuxcfyUc1LgkK7RayiJai6sxDowzJ2Aoi33JEIcOcuPKOvADuIf_r0cFbSctVmRQZpGBZ9r45jUF/s1600/hipmunk-cta.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn6mWT2-t9AoH7eZFXdK4mYSgF6NhktIi7K85f9UTbL6PQKE7_obGyD14mFUTTVJ2wUuxcfyUc1LgkK7RayiJai6sxDowzJ2Aoi33JEIcOcuPKOvADuIf_r0cFbSctVmRQZpGBZ9r45jUF/s320/hipmunk-cta.png" width="320" /></a></div>
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Which websites do you think have the best CTA’s? Let us know
in the comments section!<o:p></o:p></div>
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This article has been adapted from http://blog.hubspot.com/marketing/great-call-to-action-examples?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=27089140<o:p></o:p></div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-19365115597259869662016-03-02T12:49:00.001+00:002016-03-02T12:59:36.070+00:00Retailers Get Social in Association with LEO and Dungarvan Chamber.<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #e06666; font-size: large;"><b>‘Retailers Get Social’ this March at DEC!</b></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">As you’re likely already aware, next week 7</span><sup style="font-family: Arial, Helvetica, sans-serif;">th</sup><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">-13</span><sup style="font-family: Arial, Helvetica, sans-serif;">th</sup><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">
March is National Enterprise Week, which is a fantastic opportunity to inform,
advise and motivate businesses and potential entrepreneurs as to the latest
news in enterprise as well as the range of supports and opportunities available
to them. With this in mind, we at Dungarvan Enterprise have entered into the
spirit of things and are delighted to announce this exciting, free event which
we have arranged in conjunction with the Local Enterprise Office and Dungarvan
Chamber:</span></div>
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<span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b>What:<span style="color: #0b5394;"> Retailers Get Social<o:p></o:p></span></b></span></div>
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<span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b>When:<span style="color: #0b5394;"> Thursday 10th March 9.30am-1.00pm<o:p></o:p></span></b></span></div>
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<span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b>Cost:<span style="color: #0b5394;"> FREE<o:p></o:p></span></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b><span style="color: #0b5394;">Where: </span><span style="color: #0b5394;">Dungarvan Enterprise Centre</span></b><o:p></o:p></span><br />
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<span style="font-size: small;">Aidan Geraghty, founder of VideoTree.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">This half-day seminar will comprise talks </span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">and demonstrations from a number of trail-blazers of the retail industry. It will begin with a talk from video guru Aidan Geraghty, founder of VideoTree, a video-marketing expert whose company works with SME’s and other businesses who wish to incorporate a video strategy into their marketing. Aidan has an impressive range of experience with digital marketing and he also organised the Startup of You (SoY) event in 2013 for JCI Dublin, an international network of young business owners, professionals and those looking to explore new paths, of which he is an active member. You can find out more about VideoTree by viewing their </span><a href="http://videotree.ie/" style="font-family: arial, helvetica, sans-serif;" target="_blank">website</a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJztpBcyU3P0gnhWvHPZSanjvcJ3DCcrCVto1mhhmSvsjgkEa7SzsG_Pqt-ajhqTGSdVYqcqpsB_A4Sd3HsJPn2sYBbXgiL4FZNn6UF8_nFhH9Cp8HKp0jIO3IszGVIRIR-1MgDTqQMpB_/s1600/today2.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJztpBcyU3P0gnhWvHPZSanjvcJ3DCcrCVto1mhhmSvsjgkEa7SzsG_Pqt-ajhqTGSdVYqcqpsB_A4Sd3HsJPn2sYBbXgiL4FZNn6UF8_nFhH9Cp8HKp0jIO3IszGVIRIR-1MgDTqQMpB_/s1600/today2.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Justin Kearns, creator of Tucr</td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">There will be an exclusive demonstration from Justin Kearns of
his newly-launched mobile e-commerce app, Tucr, which is set to revolutionise
shopping by merging the online and in-</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">store experience, converting
window-shoppers into customers. Last year Tucr took part in the Brave Business
Conference 2015 and was recommended by websummit.net as one of the Top Ten Tech
Start-Ups to Watch Out For. Find out more </span><a href="http://shadowmarketing.ie/" style="font-family: arial, helvetica, sans-serif;" target="_blank">here</a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Also speaking on the day will be Samantha Kelly, aka
Tweeting Goddess. Winner of the Bank of Ireland Start-Up Hero 2014 award,
Samantha teaches Twitter-for-Business workshops and runs Twitter campaigns for companies,
in addition to co-founding the Social Media Summit and winning numerous Twitter
awards, including the illustrious 'Tweetie' award. She also recently spoke at TedX
Omagh. You can find out more about Samantha and her work with Twitter <a href="http://tweetinggoddess.com/" target="_blank">here</a>.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">A light lunch will be provided on the day and all are
welcome to attend.</span></div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-10141839343494278052016-02-23T08:47:00.000+00:002016-03-07T10:27:32.667+00:00Applying Innovation Workshop at DEC<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn6_4RAPt3a0MZdousf6Jx5fgUYfgCypnwCjp06FGZjFYg_KIb7dgmv0QNSIfkYhnNw9E_KPd-AMn39MN_l0cOybWk6i0zvBpEfGubJ6zU9YTJ2UrNrtEjvoOV6K29Sc88F_RQlTpqjcsG/s1600/innovation.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn6_4RAPt3a0MZdousf6Jx5fgUYfgCypnwCjp06FGZjFYg_KIb7dgmv0QNSIfkYhnNw9E_KPd-AMn39MN_l0cOybWk6i0zvBpEfGubJ6zU9YTJ2UrNrtEjvoOV6K29Sc88F_RQlTpqjcsG/s320/innovation.jpg" width="320" /></a><span style="color: #e06666; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Let's Talk About Innovation </b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt; line-height: 107%;">Innovation is the
difference between market leaders and their rivals. </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">And yet, although we all know this to
be the case, businesses regularly find themselves at a creative impasse for a
variety of reasons. Sometimes we are full of ideas but lack the resources to
implement them. Sometimes we let the need to innovate be pushed to the
back-burner while trying to keep on top of a hectic day-to-day schedule. But we
need innovation, not just for pulling punches against our competitors and
signposting our organisation as cutting edge- we need innovation in order to
streamline those very tasks that often prevent us from innovating in the first
place. Innovation is the bread and butter of the thriving enterprise and
deserves our attention. With this in mind Dungarvan Enterprise Centre is
delighted to announce that in March we will be running Solutions Consultancy
Ireland’s “Applying Innovation” workshop.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Bernadette Clancy and Dermot O’ Reilly of Solutions
Consultancy Ireland have made it their business to sow innovation wherever they
go. They acknowledge that to many people, innovation is a rather vague concept-
“something to do with ideas”. This is certainly true but, as Dermot points out,
innovation in an entrepreneurial sense tends to register with people mostly as an image of an early-stage entrepreneur tinkering away at some ingenious project. The thing is, in order for these ideas to ultimately succeed, innovation must
be enforced across every aspect of your company or service, not just as your starting point. Solutions Consultancy Ireland hopes to teach entrepreneurs and businesspeople how
to achieve this through their workshops around Ireland. If the testimonials on
their <a href="http://solutionsconsultancyireland.com/" target="_blank">website </a>are anything to go on, this half-day workshop will prove invaluable by equipping participants with a strategic approach to
harbouring creativity. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><b>“Overall,
the combination of outside the box creative thinking and strategic insight was
very impressive.”</b></i> </span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(</span>Brand Led Growth, workshop participants) </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Bernadette and Dermot teach their approach to innovation
through four simple steps:</span></div>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">What IS (Your current product or service),</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">What IF (Looking at the ideal version of your
product or service- the sky is the limit!)</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 7pt; font-stretch: normal; text-indent: -18pt;"> </span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">What will wow the customer, and</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">What will ultimately work.</span></li>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/aQVAYkoat58/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/aQVAYkoat58?feature=player_embedded" style="clear: right; float: right;" width="320"></iframe><span style="font-family: "arial" , "helvetica" , sans-serif;">During the workshop participants
will be guided through this process and explore the tools needed in order to
implement the innovation process in their business. “It will make you more
innovative in the long run and it will improve your market share and give you
the edge on any competition you might have,” explains Dermot. “It could also
help you come up with an idea that’s completely different to anything that’s
been done before. So it’s a creative process, it’s a fun process, you should
enjoy the day and you should come away having learned a hell of a lot to give
your business or organisation the edge that you need in today’s world."</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">“Applying Innovation” will take place on Wednesday 23 March at 9:30am and Bernadette and Dermot are keen to stress that these
workshops can be applied to all businesses, no matter what their purpose or
what stage of development they are at. So whether you are a fledgling enterprise
trying to establish a customer base, or a more seasoned professional looking
for a new way to stimulate life and growth in your business, or even a
potential future entrepreneur with nothing yet but an idea, this workshop could help you to achieve your aspirations and establish you as the only choice for
your customers. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>The cost is €60 per person and includes light refreshments. For
more information, or to book a place, please call Dungarvan Enterprise Centre
at 058 23598 or email dungarvanec@gmail.com</b></span><br />
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Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-84817417361904622892016-02-08T13:03:00.000+00:002016-02-08T14:29:01.233+00:00Blitz Your To-Do-List By Working Smarter!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkltzproulwjFgfK6RPLZUYRuNX5uUZMPC9geUVGFYhvEFg7R7gT_wVV3_pUR7j-57Nga5Yhp96vjeuhiESkH0_6Wipx53LHDUpZw_Mn6sUSsB3hCo1ccghsY-upifxxkKab2W2ebu3d4e/s1600/tdlist1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkltzproulwjFgfK6RPLZUYRuNX5uUZMPC9geUVGFYhvEFg7R7gT_wVV3_pUR7j-57Nga5Yhp96vjeuhiESkH0_6Wipx53LHDUpZw_Mn6sUSsB3hCo1ccghsY-upifxxkKab2W2ebu3d4e/s320/tdlist1.png" width="320" /></a></div>
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The humble to-do-list
is an irreplaceable crutch in today’s hectic society. We use it as a reference
point throughout our daily lives and it helps us to feel that we have things
under control. Sometimes though, as our lives become busier our to-to-lists
become correspondingly cluttered. This can damage productivity as well as
morale and render the usually invaluable to-do-list counter-productive. Here are
ten practical, fun and easy-to-implement ways you can get the most out of your
to-do-list and maximise your productivity. <o:p></o:p></div>
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<!--[if !supportLists]--><i>1.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>Separate your work and personal to-do-lists.<o:p></o:p></i></div>
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It might sound obvious, but you shouldn't be spending your
working hours fretting about the week’s shopping and whether or not your cat
would prefer lamb-flavoured treats this week instead of salmon (for the record,
always err on the side of salmon!). But neither should you be spending your
precious wind-down time at home agonizing over looming work deadlines. We all
know we COULD be doing more, but you’ll find yourself less overwhelmed and more
productive- both at work and at home- if you separate the two and focus on them
one at a time. The first step in doing this is to keep your personal and work
to-do-lists physically separate from each other. Try, for example, keeping your
personal to-do-lists in hard copy, like in a pocket-book or diary, and keep
your work to-do-list in easily accessible digital form- speaking of which…<o:p></o:p></div>
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<!--[if !supportLists]--><i>2.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>Choose a to-do-list app or tool that works
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There exists, fortunately, an array of handy to-do-list
tools and apps, many of which you can sync across all your devices, so you can
instantly access your work to-do list wherever and whenever you need to. ToodleDo,
for example, is a free task management tool which is very user-friendly and
boasts several useful features. The Scheduler is one such feature. You can create
a hotlist of your highest priority items, and so if you find yourself with a
chunk of free time, ToodleDo can identify the highest priority task that fits
into the available time slot. If that’s not what you’re looking for, here is a
list of other tools and apps which might fit your needs. Whatever you end up
with, make sure it's easy to use. The quicker you can add and remove tasks, the
more time you'll actually spend doing them!<o:p></o:p></div>
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<!--[if !supportLists]--><i>3.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>Batch similar tasks in the same time-frame.<o:p></o:p></i></div>
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We all know how disorientating it can be when you suddenly
shift from, say, summarising a report to doing online research, and even a few
minutes spent “getting into” each different task can amount over weeks or
months to an awful lot of wasted time. One study by the American Psychological
Association found that constantly switching between tasks causes temporary
mental barriers which can deplete our productivity by as much as 40%. So,
instead of completing your tasks in chronological order, consider
“batch-processing”. This means batching together similar tasks such as
scheduling posts on social media and writing up promotional material such as
blog posts. Start by paying attention to which tasks may be damaging your
overall productivity and try organizing them into groups with their own time
slots. Consider taking a short break between each batch, which will help
revitalize you and clear your head of one set of tasks before you embark on
another!<o:p></o:p></div>
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<i style="text-indent: -18pt;">4.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><i style="text-indent: -18pt;">Physically remove distractions.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT4PIgK3RzoaVysTfREZZQotHVpNWEYn5jdI252mSJh87QrniQRD0dsoE61qSj9hKwaOnS6vZzaUDdX2YZdTV1Ro_TLQ3tXLDwTNJdWQK2eyg9agE18XIzdIy06veFK6wXD4GmENem4MBu/s1600/tdlist3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT4PIgK3RzoaVysTfREZZQotHVpNWEYn5jdI252mSJh87QrniQRD0dsoE61qSj9hKwaOnS6vZzaUDdX2YZdTV1Ro_TLQ3tXLDwTNJdWQK2eyg9agE18XIzdIy06veFK6wXD4GmENem4MBu/s320/tdlist3.jpg" width="320" /></a>While we’re on the subject of shifting your focus between
tasks, it’s worth noting that unnecessary interruptions such as phone calls,
notifications, excess noise and disturbances in the office can be detrimental
to getting work done. Gloria Mark of the University of California, Irvine found
that a typical office worker gets only about 11 minutes of work done between
each interruption, while it takes an average of 25 minutes to return to the
original task after an interruption, which is alarming to say the least!
Interruptions are part and parcel of office life and there is only so much we
can do to <o:p></o:p></div>
minimize distractions, but we can start by removing those that are
not necessary to work, such as mobile phones where any calls, texts or
notifications will be personal and can be dealt with later. Try setting your
phone to airplane mode when you are in work, or keep it in your bag while you
are working. Similarly, it’s worthwhile to keep your desk clear and uncluttered
and to remove any object that you find distracting. Suppose you have a habit of
straightening or flicking through papers on your desk? Keep them in a folder
instead and put them away until you need them.<br />
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<!--[if !supportLists]--><i>5.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>Set blocks of time in which to complete
tasks. <o:p></o:p></i></div>
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Speaking of interruptions, it’s a good idea when you have an
important project that needs to be done to literally reserve a block of time on
your online calendar for that task. It means others will know not to interrupt
you during that time and you can work for long stretches without being
disturbed. Need to do some last-minute prep for a presentation at 4 p.m.? Block
1-2 hours in the morning or after lunch so no one bothers you during that time.
Need to do some research before an important call? Block the half hour before
the call starts. Do you feel you have to answer every call right when it comes
in? Set aside time blocks to deal with non-urgent calls, and let your voice
mail tell callers when they can expect to hear from you.<o:p></o:p></div>
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<!--[if !supportLists]--><i>6.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>Write out your to-do-list the day before.<o:p></o:p></i></div>
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This is a good idea for several reasons. First and foremost,
and before you even get into the office, knowing that you have everything
organised for tomorrow will help you get a good night’s sleep tonight. Studies
have shown that when we lose just one night’s sleep, our cognitive capacity is
roughly the same as being over the alcohol limit- not ideal for productivity.
Secondly, you’ll be able to get right to work first thing in the morning,
kick-starting your day. Also, planning out your day in <o:p></o:p></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKOgXuDbzUv7Od9nObgJ6P3vOnjgYzNKi0fyb6LY_P-U1KD-yb4Y_EAs9DAR1jebQF4U72XqLYqe8TTGpGQ4DAq6tFST0qoo3jkMa_ECBzYoKVAF9K11W98HFBiEG57G7SktscS3nvYY_X/s1600/tdlist4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKOgXuDbzUv7Od9nObgJ6P3vOnjgYzNKi0fyb6LY_P-U1KD-yb4Y_EAs9DAR1jebQF4U72XqLYqe8TTGpGQ4DAq6tFST0qoo3jkMa_ECBzYoKVAF9K11W98HFBiEG57G7SktscS3nvYY_X/s320/tdlist4.jpg" width="320" /></a>advance can help you
spot obstacles ahead of time. You’ll get so much done during the day that you
can afford to spend a few minutes at the end of each work day looking over your
calendar and compiling your to-do-list for tomorrow! <br />
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<!--[if !supportLists]--><i>7.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><i style="text-indent: -18pt;">Work in “sprints”.</i></div>
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There have been several studies on the benefits of working
in “sprints”- working intensely for short periods of time with breaks in
between. Tony Schwartz, an engagement consultant who's worked with the likes of
Google, Facebook, and Coca-Cola, makes an intuitive argument: that since
quality work requires focus, and you only have the energy to focus for so long,
you need to be conscious of how and when you focus in order to do your best
work. Your mental energy is a renewable resource. It doesn't refresh on its’
own. Aside from that, your time away from work allows you to prioritize, so
that when you do get to work, you know exactly what needs to be done. This step outside the box allows you to
differentiate between minutia and the real actions that will get you closer to
accomplishing your important tasks. The Pomodoro Technique is a
productivity-boosting technique developed by Francesco Cirillo in the late 80’s
that can help you concentrate for longer periods, avoid distractions, maintain
higher energy throughout the day, and lower your stress levels. The technique
uses a timer to break down work into intervals, <o:p></o:p></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO2WcASzJYdONdkcJTkMFHwrMxpnVrxMy9aoXHCcJ6YTQRVEas3fYLir3cyVNICbAfXGbXJ8DA3JiW_TRjXKtMz-kdNAj4TBrSFhf5Ne4iGd8UY1XLfF3lG8R8poJBC-czCPiIel2flgg2/s1600/tdlist7.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO2WcASzJYdONdkcJTkMFHwrMxpnVrxMy9aoXHCcJ6YTQRVEas3fYLir3cyVNICbAfXGbXJ8DA3JiW_TRjXKtMz-kdNAj4TBrSFhf5Ne4iGd8UY1XLfF3lG8R8poJBC-czCPiIel2flgg2/s1600/tdlist7.png" /></a>traditionally 25 minutes in
length, separated by short breaks. These intervals are called pomodoros, which
is Italian for tomato (named after the tomato-shaped kitchen timer that Cirillo
used as a university student!). The method is based on the idea that frequent
breaks can improve mental agility.<br />
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<!--[if !supportLists]--><i>8.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><i style="text-indent: -18pt;">Reward yourself!</i></div>
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For a variety of reasons, sometimes breaks alone are just
not enough to motivate you to keep focused. In any case, a rigid system can get
boring, so shake things up by allowing yourself rewards! Try, for example,
allowing yourself a coffee break with a co-worker or a snack after you've
knocked a set amount of items off your to-do-list. Shake things up a little and
try to vary your rewards week by week, as well as setting rewards that are
proportionate to the intensity of the work you have done. Not only will this
obviously help motivate you to complete tasks, but it will also reward your
overall mental health by not allowing your work days to become too gruelling
and monotonous. You can implement the work/reward system on both a small level
and a larger one- small rewards on a day-to-day basis as well as planning
larger rewards for the weekend when you know you have a tough week coming up.
If you can get a co-worker on board, wherein both of you plan an activity
together which you can partake in once you both have a set amount of work done,
you can mutually keep each other accountable in a way that is fun and rewarding
for both of you. A more enjoyable workplace makes individuals perform better,
in almost every aspect of their lives.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjE4c4MVitPm7szkoME_Mj640ldBh_ngcR0-eB6RdMFB0yLYoy2ofBvCzqvoNt7eLHItxEUIh6E9xWKe_6BRrmAa7LyyqagOMUDyoNvuasKNNvGOX_B7nDzFNRsFHunZxt9QwblWr0vkAE/s1600/tdlist5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjE4c4MVitPm7szkoME_Mj640ldBh_ngcR0-eB6RdMFB0yLYoy2ofBvCzqvoNt7eLHItxEUIh6E9xWKe_6BRrmAa7LyyqagOMUDyoNvuasKNNvGOX_B7nDzFNRsFHunZxt9QwblWr0vkAE/s320/tdlist5.jpg" width="320" /></a></div>
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<!--[if !supportLists]--><i>9.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>Share your to-do-list.<o:p></o:p></i></div>
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Even without the work/reward system, it’s a good idea for
co-workers to keep each other accountable for work done by sharing their
to-do-lists. First of all, the mere fact of having to share your to-do-list
will force you to prioritize and will create a healthy amount of pressure to
complete your work in a timely fashion. Living in the age of technology means
that it is very easy to do this, as you probably already use collaborative
project apps such as Trello or others mentioned in <a href="http://blog.dungarvanec.com/2016/01/tips-for-social-media-marketer-do-you.html" target="_blank">this</a> article.</div>
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<!--[if !supportLists]--><i>10.<span style="font-size: 7pt; font-stretch: normal; font-style: normal;"> </span></i><!--[endif]--><i>“Gamify” your to-do-list!<o:p></o:p></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrZO5Co1B9U38_BwexgU4umEWELCaFjH3xYV8kOXZZKw8_sDckRi5z2YxehckRBCwMGyg8SDWav4qqZfGPbzv738QYDMToMWgpNj1NVOWESwkout3pQ-D4iZAOO8X2IYeO7RLQMIj1VD4X/s1600/tdlist6.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrZO5Co1B9U38_BwexgU4umEWELCaFjH3xYV8kOXZZKw8_sDckRi5z2YxehckRBCwMGyg8SDWav4qqZfGPbzv738QYDMToMWgpNj1NVOWESwkout3pQ-D4iZAOO8X2IYeO7RLQMIj1VD4X/s200/tdlist6.jpg" width="200" /></a></div>
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Finally, a wonderful way of simultaneously putting pressure
on yourself while also making your work more enjoyable- two concepts which are
so often at odds with each other- is to “gamify” your work. Gamification is the
application of game playing elements to non-game environments- more
specifically, introducing game-playing elements into the workplace. There have
been a number of studies examining the effects of gamification on employee
wellbeing and productivity, with mixed results insofar as the benefits and
drawbacks are concerned when applied to groups of workers. However, you can
introduce elements of gamification into your individual work where practical.
Try, for example, the “Dead Battery Countdown”. This is an interesting
productivity trick I came across in <span style="color: red;"><a href="http://blog.hubspot.com/marketing/to-do-list-hacks" target="_blank">this</a></span> article. Try unplugging
your laptop and resolving to complete your to-do-list, or at least a number of
items from it, before the battery runs out. This is a useful trick as it
creates a sense of urgency which is hard to replicate within the environment of
your usual daily activities. It is also a way of gamifying your productivity,
which can be invaluable in keeping you focused and working smarter. <o:p></o:p></div>
Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-47484074911791003902016-01-25T11:45:00.000+00:002016-02-01T17:09:27.707+00:00Tools and Tricks for Social Media Marketing <div align="center" class="MsoNormal" style="text-align: center;">
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<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Tips For The Social Media Marketer<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Do you find it difficult to juggle all your social media
pages? In this digital age, we have a whole new platform from which we can
advertise and receive feedback. Sometimes however, it’s hard to keep on top of changing
trends, which is why I have compiled this list of useful tools and apps that I
have found invaluable in keeping on top of things. The tools social media
marketers use are constantly evolving to help us do our jobs more effectively
and efficiently. All the apps, add-ons and tools in this list are either free
or offer a free version subject to limitations, and all of them have the
potential to save you time and help you get the most out of your work. <o:p></o:p></span></div>
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<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Working on the Move<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#1: Raindrop<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Raindrop is a free cloud-based web, desktop and mobile app
which syncs across all your devices. It can be used to organize and share
content, and allows you to access your files anytime, anywhere. The extensive
list of visualization options allows you to personalize your content and the
Share Sheet button will allow you to instantly send web pages to raindrop for
later if you come across something online and don’t have time to look at it
right away. You can also use it as a collaborating tool by setting up shared
folders, much the same as Dropbox. <o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#2: Scannable by Evernote<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">This free iOS app basically functions as a built-in scanner
on your smart-device. Simply pull up the app and t will automatically scan and
crop any document you hold the camera over. Even more, Scannable can scan
business cards and save the person as a contact, even amassing their data from
their LinkedIn profile if your Evernote is connected with LinkedIn.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZj2R1Y7tzmjaVVaUbkunrE0I6qa6mb0s8srYbi1nlkH6IPicfVn4IzzwWRpkeuRqR118fnltTJA35EGHKkCaNvubXcaYBxepULdb25Ueo8JP2PmJrpXxNxePeYZhUMc554wygzk3tsjti/s1600/p1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZj2R1Y7tzmjaVVaUbkunrE0I6qa6mb0s8srYbi1nlkH6IPicfVn4IzzwWRpkeuRqR118fnltTJA35EGHKkCaNvubXcaYBxepULdb25Ueo8JP2PmJrpXxNxePeYZhUMc554wygzk3tsjti/s320/p1.jpg" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#3: Trello<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Trello is a free project management system that works with
Dropbox and Google Drive and allows you to link together project documents and
even people involved in a project, simply by using the @ symbol to tag them! Project
group members receive immediate notifications on the smartphone app and browser
versions, with no email sent where the notification is acted upon quickly. No
need to worry about a cluttered inbox after an intensive working session! All
involved can attach notes and comments as well as image files, cutting out the
need for a project group to be physically in the same place in order to work
together.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjRDAiSlG9eHMPeUiGfAoGXHfayx_beYw2L9hl-Qg_Ha09yDgZl75CiFTKpt0QIWuTcc9DCZe2a-feeYlkhAQoZ1s6iRyqoS52ygOvF-6AGE8eP9l1tcYELdRcmAiXYLr_VYa-nqZ6J2eC/s1600/p2.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjRDAiSlG9eHMPeUiGfAoGXHfayx_beYw2L9hl-Qg_Ha09yDgZl75CiFTKpt0QIWuTcc9DCZe2a-feeYlkhAQoZ1s6iRyqoS52ygOvF-6AGE8eP9l1tcYELdRcmAiXYLr_VYa-nqZ6J2eC/s320/p2.png" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#4: Canva</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Canva is an online graphic design platform which allows
users free access to a variety of design tools and options. Unfortunately, you
must pay to access the premium options, but even the limited free version is extensive
enough that you can use it for web or print designs, blog graphics, presentations,
Facebook covers, posters, invitations and so on. Its drag-and-drop interface is
easy to use and the designs look professional. I’ve found it far easier to
manage than many other free image editors or graphic design programs that are
currently available. Canva is available as an iPad app which operates like, and
offers as much as, the original desktop version. <o:p></o:p></span></div>
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<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Keeping Track<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#5: SumoRank<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">SumoRank.com is a free tool which analyzes the rank and
content of your Facebook page, supplying you with invaluable information on
your page statistics, such as when during the day or week your page reaches the
most viewers, as well as what type of post is most popular. You can review the
level of engagement with your posts over short and long time periods and
discover what elements in a post, such as photos or video links, result in a
higher engagement level from your customers.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#6: BuzzSumo Chrome Extension<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">BuzzSumo is an extension for Chrome which allows you to track
the share counts for a piece of content on any social media network you are
using. BuzzSumo is important because its’ function extends to Twitter, which
recently shut off the API which allowed third-party tools to collect Twitter
counts on articles. The only requirement is a BuzzSumo account- the extension
itself is free.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Broadcasting</b><o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#7: Live Streaming Apps</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Live Streaming is nothing new, but with the advent of
live-streaming apps such as Meerkat and Periscope, it is becoming a popular way
not only to connect with people on your personal social media accounts, but an
engaging and interactive way for businesses to connect with potential
customers. Meerkat and Periscope are two popular livestream app options- both
are free and available on a variety of devices including Apple and Android. To
complement this phenomenon and make it even easier for you to utilize live
streaming in your marketing campaign, Katch is a free platform which
automatically collects and archives your Meerkat and Periscope broadcasts
shortly after they are aired. This happens automatically as long as you have
Katch hooked up to your account, so it couldn't be easier to create and keep
track of a whole new aspect of your marketing campaign.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#8: Blab<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The most recent social networking venture by the team that
created Bebo, Blab is a live-casting platform similar to Meerkat and Periscope,
with the additional feature of being able to bring multiple people from all
over the world into your conversation. Like Meerkat and Periscope, your Blab
broadcast is free and available to watch as soon as you’ve finished recording
it. It also sends you downloadable MP3 and MP4 files. It can be used to hold
interviews and discussions, create podcasts and even talk to customers.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#9: Overcast<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Speaking of podcasts, Overcast is a
free iOS app which improves the way you listen to podcasts. Its’ voice-boost
feature automatically normalizes the audio levels in a podcast you are
listening to. You can also avail of Overcasts’ smart-speed feature which
shortens the length of pauses in conversations so the show isn’t any longer
than necessary, saving you valuable time. It can be connected to your Twitter
feed and will help you find shows that your Twitter followers have been
tweeting about. This is useful as it can enable you to keep on top of trends
within your customer base and any episodes you share can be upvoted so you can
view how shared podcasts rank among your followers. <o:p></o:p></span></div>
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<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Keeping it Simple<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#10: Reverse Image Search<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">This surprisingly little-heard of tool allows you to
instantly source any image by simply dragging the image, or it’s URL, into the
Google Images search bar. As of March 2014, Bing Images also offers the same
function. These free tools are incredibly useful as they not only allow you to
source images that you would otherwise be unable to source, but if you have
uploaded a unique image such as an advertisement you can use the reverse image
search function to see if your image has been posted anywhere else on the
internet.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#11: Reader Mode<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Another feature which is gaining popularity and which you
may not be aware of is Reader Mode. Reader Mode is becoming available in a
range of browsers including Firefox, Chrome and Explorer is. This free app easily
allows you to adjust the text size, font and background of webpages and
articles, as well as removing pictures and graphics, to make them easier to
read online. If a page is available in Reader View, an open book icon will
appear in the URL bar. I use Firefox Reader mode which allows you to save pages
to you reading list for later. This function is also available as an add-on for
Android. Safari is an Apple download which offers similar functions.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#12: Opera Mini Browser<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">We’ve all experienced the frustration of not being able to
sleep on a work night, but did you know that your smartphone can interfere with
your brain’s ability to switch off? This is because the blue light that is given
off by your smartphone is scientifically proven to stimulate your brain in the
same way that sunlight does, tricking your brain into thinking it’s daytime and
making it harder for you to power down. Opera Mini Browser, available on iOS
and Android, has a possible solution to this problem. It offers an extension
which will allow you to adjust the brightness of your screen, and also includes
the “reduce eye strain” mode, which adjusts the tone of light from your browser
from blue to orange. This is easier on your eyes and shouldn’t interfere with
your brain activity and sleep patterns, so you can continue to work from your
smart device in bed if needs be without jeopardizing your performance the
following day. I’ve found that it does make night reading easier- however the
extension can be a little unreliable and it doesn’t work in all versions of
Opera.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#13: MileIQ<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">For when you do need to travel, Mile IQ is a smart drive
detection app which tracks your miles for you. You know those fitness apps that
log the amount of time you spend working out and calculate the calories you’ve
burned? MileIQ is essentially the same thing for driving. It was designed to
simplify mileage reimbursement for companies, but even if you are a freelancer
this app can be useful in enabling you to get the most value out of every mile
you travel. You can use it to calculate the shortest driving distance between
locations as well as the cost of each journey, and you can save and categorize
drives into personal and business trips. MileIQ is available for iOS and
Android, and has a free version which offers 40 drives per month.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#14: World Clock<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">When you are working with customers
or colleagues from all around the world, a World Clock app can be very useful
indeed. Rather than having to keep track of or constantly check up on the time
difference in locations across the globe that you are working with, a World Clock
app will let you know instantly and with most of these apps, you have the
option to save your favourite cities. The greatest advantage to this from a
marketing point of view is that you can use it to schedule your broadcasts at
peak times in the areas where they will be most relevant, thus maximizing the
effectiveness of every publication. Depending on what device you have, there
exists a variety of free World Clock apps to choose from.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">#15: Spritz/Squirt<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Ever heard of Optimal Recognition
Point reading? No? Neither had I. OPR reading is where, instead of
traditionally reading a paragraph of text the way you are probably reading this
one, the words are fast streamed one at a time in front of you. The idea behind
this is that in traditional reading, your eyes have to constantly search for a
specific point in each word (this is the Optimal Recognition Point) in order to
understand it. As the Optimal Recognition Point of each word varies depending
on the length of the word, your eyes often have to jump from right to left
while trying to identify a word, akin to reading backwards. This could happen
an infinite number of times in any given piece of text, so not only do you lose
valuable time while reading but your brain is so focused on trying to identify
words that you typically aren’t absorbing as much information from the text as
you could be. In 2014, Spritz was launched- the first app to stream words one
by one, always centred on the Optimal Recognition Point so that your eyes can
focus on the one spot while reading. Spritz is available for Android, and
Squirt is the more recent version for desktop. I’ve tried Squirt, and it
certainly enables me to read much faster than I usually do, although there are
some definite downsides in that coughing, sneezing or blinking can cause you to
miss words (startlingly there is no rewind function), and it’s necessary to pay
much more attention to the text in order to remember and process everything you
have read- although this may be no bad thing! The jury’s still out as to
whether or not this is something I will use regularly but if gotten used to, it
could certainly save a lot of time. In any case, it’s free, quick to install
and easy to use so why not give it a try?<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">If you’d like to read the full article from Social Media
Examiner, you can find it <a href="http://www.socialmediaexaminer.com/23-tools-and-tips-for-social-media-marketers/" target="_blank">here</a>.<o:p></o:p></span></div>
<br />Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0tag:blogger.com,1999:blog-3879187055905311443.post-80137212524781591672016-01-13T12:43:00.002+00:002016-01-13T12:43:55.538+00:006 Ways to Increase Twitter Engagement<br />
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<span style="color: blue;">6 Ways to Increase </span><span style="color: blue;">Twitter Engagement</span></h2>
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<span style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">Another useful article about how to increase Twitter engagements written by Shayla Price. In this article you’ll discover six ways to increase engagement on Twitter.</span></span></div>
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<li><span style="color: blue;">Offer Personalized Encouragement </span></li>
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<a href="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRHiqnFDQ4mWLBPxJPGI4At5TWlOLvAvziSChMHpzRUiP4z-RzC" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Image result for Increase Twitter Engagement" border="0" src="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRHiqnFDQ4mWLBPxJPGI4At5TWlOLvAvziSChMHpzRUiP4z-RzC" /></a><span style="font-family: Arial, Helvetica, sans-serif;">The author draws the attention ''the best engagement is sometimes a simple response. Customers are thrilled when you devote time to interact with them''. </span><span style="font-family: Arial, Helvetica, sans-serif;">We all get excited when our tweets are acknowledged. </span><span style="font-family: Arial, Helvetica, sans-serif;">And of course stay away from disingenuous comments. If your business isn’t known for encouragement, your customers may be confused by the message. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It’s human nature to want to be validated, so retweet your followers to show you recognize the value of their content. Let them know that what they’re saying or posting online matters.If your business is an extension of your personal brand, you may want to retweet content on your personal account.</span></div>
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<li><span style="color: blue;">Run a Contest</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">People love giveaways:), so running a Twitter contest for a chance to win free swag is a good way to encourage engagement. Plus, all of the social mentions will boost brand awareness.To create a Twitter contest, choose a contest theme that resonates with your followers and decide how people will enter the contest. It’s important to keep a low barrier to entry to make it easy for people to participate. Make sure you promote the contest on multiple social media channels.</span></div>
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<li><span style="color: blue;">Include a Relevant Hashtag</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Create and promote a hashtag campaign to reinvigorate your community and spark conversation around your brand.To start a hashtag campaign, decide on the goal of your campaign and how it will relate to your customers. Then research what your audience is talking about to come up with a hashtag that they’ll identify with.</span></div>
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<li><span style="color: blue;">Link to Problem-Solving Content</span></li>
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One way to grab your followers’ attention is to provide content that will help improve their lives. This is a great way to integrate your brand into their lifestyles and strengthen the bond</span><span style="font-family: Arial, Helvetica, sans-serif;"> between you and your customers.</span></div>
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<li><span style="color: blue;">Answer Customer Calls for Help</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="font-weight: normal; line-height: 24px;">There will inevitably be times when your company doesn’t meet customers’ expectations and they’ll need your assistance. Helping to solve their problems is a way to provide good customer service and at the same time strengthen customer relationships.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;">Each of these ideas will will help you get your followers talking about and to you on Twitter. Use one or all of them to build more engagement with people on Twitter. </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">If you would like to read all the article click </span><a href="http://www.socialmediaexaminer.com/6-ways-to-increase-twitter-engagement/?awt_l=lcoOf2&awt_m=3iCFz6kX5gr.ILT&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">here</a><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> </span></div>
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Dungarvan EChttp://www.blogger.com/profile/06423830419196811336noreply@blogger.com0