Dungarvan Enterprise Centre
Old Friary Building
Lower Main Street
Dungarvan, Co. Waterford

Tel: 058 23598    Email: info@dungarvanec.com

5 Top Traits of Successful Digital Entrepreneurs

In a recent blog post the Digital Marketing Institute outlined the top five traits they believe are necessary to make it as an entrepreneur.

Do you have what it takes? See if you check off any or all of the qualities listed in the list below!

1. Clarity

Having ambition and vision are important drives when trying to break the mould to entrepreneur "status" but having clarity of that ambition and vision is even more vital. Obstacles will try and demount you. The road to success will be long and at times unwelcoming. You will need a clear eye of your ambition and vision to reach the summit of your journey.

Ask yourself continously:

  • What do you want to achieve?
  • What do you want to achieve by it?
  • How will you go about achieving it?

2. Communication

You need to be able to communicate - both verbally and in writing - decisively. What idea are you trying to sell to the market? If people don't understand your product why would they waste their time engaging with it? Communication is key. Communication is the gateway to success.

3. Motivation

Match your ambition with your work ethic. What separates the talented individual from the successful individual is hard work.

4. Persistence

Success doesn't happen overnight. You will fall. You will fail. You will wonder is it worth getting back up. Yes it is. Persistence always pays off, eventually. Achieving your goal, fulfilling your dream; the reward will be worth it.

5. Passion

The Digital Marketing Institute blog post lists passion as the most important trait on their list. Passion will beat money and ideas all day, everyday. This is because passion is belief in yourself, your goal, and your capabilities. You need passion because you need to be able to sell your ideas or make a success out of them. 

The passionate entrepreneur is always thinking about new ideas, reading resources, and looking for new opportunites.

For more information on what it takes to be a successful entrepreneur check out this YouTube clip of Mike Stelzner talking about what he considers to be important traits in a budding entrepreneur.

3 Essential Tips for Staying Ahead in Digital Marketing

In a recent blog post the Digital Marketing Institute recommended the following three steps as essential components in maximising the benefits of your digital marketing use.
1. Familiarise yourself with Digital Marketing publications
Websites such as Econsultancy and The Drum are excellent sources of knowledge to keep your company's digital edge sharpened.
Regarding more specific channels, check the following for a more focused insight:
- Search Marketing: MozKoozaiPPC HeroSearch Engine Land and Search Engine Watch.
- Content Marketing: HubspotContent Marketing Institute and Find My Blog Way.
- Social Media: Social Media TodayClickZ and Mashable.
2. Form a Digital Marketing strategy 
A solid strategy for a digital marketing campaign is vital for your business and the Digital Marketing Institute recommends focusing on social media, mobile and search as this allows you to have a two-pronged approach, both desktop and mobile devices, in your strategy.
Given that so many people have their mobile phone within an arm’s reach at any given time (91%, according to Forbes), mobile marketing is key. This also ties into social media marketing; with well over 1.2 billion between them, Facebook and Twitter have a massive reach for digital marketing strategies.
Customer Minds has a list of the best practices for digital marketing strategies.
3. Keep up with your competitors
You are in direct competition with so many businesses now that you need to optimise your digital marketing strategy. If you don’t, they will. If they do, they’re stealing your customers.
Digital marketing is essential for the longevity of a business.  Utilising it will offer you a measurable, solid basis to develop any new marketing strategies. 

Don't forget, Dungarvan Enterprise Centre is hosting a Professional Diploma in Digital Marketing course ran by the Digital Marketing Institute, starting on September 25th! The course will run for ten weeks, every Thursday night from 18:30 to 21:30.
Check out further course information here: http://digitalmarketinginstitute.ie/courses/type/professional-diploma-in-digital-marketing/.

The cost of the course is €1,500 per person but as part of a special offer on the Diploma, the Local Enterprise Office is running a competition that will sponsor one free place on the course. 

To avail of the competition applicants must fill in an application form along with a short, two page strategy document outlining their business' case for taking this course. To receive an application form, email Dungarvan Enterprise Centre at dungarvanec@gmail.com.

Closing dates for entries to the competition is July 24th and the winner will be announced on July 28th.

Dungarvan Enterprise Centre is also offering an early bird discount of €250 for all bookings made before July 31st

To avail of this discount, payment must be made in full when booking.

Affordable Office Space in an Enterprising Environment - Dungarvan Enterprise Centre
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