In a recent blog post the Digital Marketing Institute recommended the following three steps as essential components in maximising the benefits of your digital marketing use.
1. Familiarise yourself with Digital Marketing publications
Websites such as Econsultancy and The Drum are excellent sources of knowledge to keep your company's digital edge sharpened.
Regarding more specific channels, check the following for a more focused insight:
2. Form a Digital Marketing strategy
A solid strategy for a digital marketing campaign is vital for your business and the Digital Marketing Institute recommends focusing on social media, mobile and search as this allows you to have a two-pronged approach, both desktop and mobile devices, in your strategy.
Given that so many people have their mobile phone within an arm’s reach at any given time (91%, according to Forbes), mobile marketing is key. This also ties into social media marketing; with well over 1.2 billion between them, Facebook and Twitter have a massive reach for digital marketing strategies.
Customer Minds has a list of the best practices for digital marketing strategies.
3. Keep up with your competitors
You are in direct competition with so many businesses now that you need to optimise your digital marketing strategy. If you don’t, they will. If they do, they’re stealing your customers.
Digital marketing is essential for the longevity of a business. Utilising it will offer you a measurable, solid basis to develop any new marketing strategies.
Don't forget, Dungarvan Enterprise Centre is hosting a Professional Diploma in Digital Marketing course ran by the Digital Marketing Institute, starting on September 25th! The course will run for ten weeks, every Thursday night from 18:30 to 21:30.
Check out further course information here: http://digitalmarketinginstitute.ie/courses/type/professional-diploma-in-digital-marketing/.
The cost of the course is €1,500 per person but as part of a special offer on the Diploma, the Local Enterprise Office is running a competition that will sponsor one free place on the course.
To avail of the competition applicants must fill in an application form along with a short, two page strategy document outlining their business' case for taking this course. To receive an application form, email Dungarvan Enterprise Centre at dungarvanec@gmail.com.
Closing dates for entries to the competition is July 24th and the winner will be announced on July 28th.
Dungarvan Enterprise Centre is also offering an early bird discount of €250 for all bookings made before July 31st.
To avail of this discount, payment must be made in full when booking.
The cost of the course is €1,500 per person but as part of a special offer on the Diploma, the Local Enterprise Office is running a competition that will sponsor one free place on the course.
To avail of the competition applicants must fill in an application form along with a short, two page strategy document outlining their business' case for taking this course. To receive an application form, email Dungarvan Enterprise Centre at dungarvanec@gmail.com.
Closing dates for entries to the competition is July 24th and the winner will be announced on July 28th.
Dungarvan Enterprise Centre is also offering an early bird discount of €250 for all bookings made before July 31st.
To avail of this discount, payment must be made in full when booking.
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