New Facility!! Green Screen for Hire

Green Screen at Dungarvan Enterprise  Centre

We are delighted to announce that we have a new facility available at Dungarvan Enterprise Centre – we have a green screen and professional lighting available for hire. We will explain how it works, why you need a green screen, and we also will try to help you to find the best programme to edit your video with here in this article.

The green screen allows you to make video advertising for your business, which is proven to help with SEO, to engage customers better and to have high share value. With some very easy and simple techniques your promotional video can and will look like a professional video. What are you waiting for? Try it out today.

What is Keying?

Keying is the process of isolating a single colour or brightness value in an electronic image and using software to make that value transparent, allowing another image to show through the affected areas. Luminance keying, or luma keying, is the process of keying out a brightness value or range, like black or white. Luminance keys are often used for applying mattes. Colour keying, or chroma keying, identifies a specific colour to remove – hence the green screen.

Why Green?

Many people use the terms chroma keying and green screening interchangeably, but the principle that powers chrominance keying is not limited to the green parts of the spectrum. In the visual effects world of Hollywood, blue screens are far more common than green. In fact, you can key out any colour; red, yellow, purple or pink, blue and yes, green. So why is it that an ugly shade of green is the hue of choice for television and video? The biggest factor is contrast. In order to isolate one area from the rest, the background colour must be distinctly different. Bright green beats blue partially because it is not a colour commonly worn by people. Any clothing that matches the background too closely will also key out, punching a hole in your subject’s body, or making him invisible altogether. The likelihood of someone rocking up in green screen green is fairly low!!

Here is a short video that explains how a green screen works, it’s short and it simplifies the process. Click here to watch and learn how easy it is to work with a green screen.

What do I Need?

You can erect a simple chromakey setup almost anywhere with just a few basic tools. In order to shoot footage that will key cleanly, you will need a green background, a source of bright, even lighting, and a tripod to lock your camcorder in place.

You can find all these things at Dungarvan Enterprise Centre, so all you need is to find a video editor that works for you.

We can also recommend a few video editors that have great reviews, the decision about what you use is yours:

1.      The guy in our video uses Adobe Premiere The fastest and most efficient nonlinear video editor is now also the first to offer an intuitive, dedicated Lumetri Color panel for manipulating colour and light, plus a Morph Cut transition that lets you quickly create the most seamless talking-head scenes imaginable. The app also delivers dozens of features designed to help you make the switch from Final Cut or Avid, including common commands, panels, and keyboard shortcuts. There are few package you can choose, the cheapest one costs just €24.99 per month.

2.      Another program is Jahshaka  this application is completely free. Jahshaka is a program for editing, printing and an applicator of special effects. It uses the power of your processor to give you a real – time rendering. You can edit your videos quickly and with flexibility. Features include; Create real-time effects, animate with unlimited features, draw and tag on video playback, create background music with the tools used by the pros. Working with multiple formats on any resolution you can share your projects, your files, music with all internet users around the world.

3.      Movavi Video Editor  looks really nice and easy to use. Cut and join video clips with zero quality loss, apply stylish video effects and filters, add music, titles, and much more!!! Movavi’s video editing software is very easy to work with, it has a simple and user-friendly interface: take a pinch of imagination, mix it with some free time and some professional shots of your business/product, and you will have a Hollywood – like video with a lot less effort. Cost of this application is €35.87 but you can do a free trial before you pay

4.      Pinnacle Studio Plus  is considered one of the most powerful video editors by multimedia users, Pinnacle Studio Plus enables you to create videos, to organize, edit and enhance their quality and also share them with other people. Once imported you can edit your video and start to increase the quality of your video file simply and with ease. The cost is €89.75 for the full version of Pinnacle Studio Plus, there is also Pinnacle Studio 18.5 for €53.62 or Pinnacle Studio 18.5 Ultimate which is more expensive but has more professional features and costs €116.24. .

5.      Muvee Reveal  is a complete mounting software. It has features allowing you to split your video into several parts; it can also be merged with others, helping you to make video montages of your choice. This software also has features that allow you to customize the image being edited, such as adding captions and voiceover. Moreover, with a special system detecting facial movements, the videos can be perfectly synchronized with the rhythm of your chosen background music. You also have the ability to customize your creation. There is a library of pre-defined templates which include styles, animations and transitions. With Muvee Reveal, you can also export your finished works on Youtube, Facebook and other video sharing websites. This application costs €71.83 to buy

These are our top picks but there are lots of options for video editing, shop around and find the best for you.  

 

For more information please contact Dungarvan Enterprise Centre at (058) 23598 or dungarvanec@gmail.com .

Getting the Most from Facebook Ads

Facebook Advertising 101: How to Get Started With Facebook Ads

This article is for everyone who has tried Facebook ads but has had little success. We found this an article on social media examiner.

Why use Facebook ads?

If you've built up a Facebook business page and have a few thousand fans, you might find that your engagement is slipping. So start with targeting your fans. It’s the cheapest way to target on Facebook, since you don’t pay as much when you target your own fans versus a cold audience. Then create a lookalike audience of your own fan base. You tell Facebook that you have these fans, and you want to target people who are similar in likes, interests, activities and behaviour. Then upload your email list to Facebook. Facebook will compare it to their database, and when they find a match, they put the contact in a bucket. Simple when you know how.

Graphics for Facebook ads - If you’re really new and people don’t know you or your brand yet, run with content. Let the ad graphic speak for itself. Since you can only have 20% text in an ad graphic, use the Facebook grid tool to test your images before uploading them.

There are three types of Facebook ads: sidebar, news feed and mobile. When you set up your ad, if you have a really small budget, start with a news feed ad. When you set up the ad in the dashboard, you’ll see a preview of your ad both ways. Remember, if you’re doing a mobile ad that promotes a webinar or other event, make sure the registration page is mobile-responsive.

Facebook ad text - For Facebook ads, create a headline below the image and add a description. However, the most important text for your ad is right above the image. Try this text format: Start with your question. Then write two sentences to tell your audience what to do. Also, include either the link in the text or write “click below” to lead your readers to the link in the ad. Boost a post if you want to get something out quickly.

Your ad budget- Start by spending €4 for each ad set. To set up an ad, you create a campaign, then an ad set and finally an ad. If you want to set up two ad sets, put €4 to both of those per day. Try to get up to €16 per day for a period of time. A week would be great.

When it’s time to change your ads- Before you change anything about the ad itself, start with your targeting. Do a lot of homework and make sure you get in front of the right people. This will lower your cost per lead considerably.

Discovery of the Week- Raindrop, which functions as an archive and collection system, is a cloud-based web, desktop and mobile app that syncs across all your devices. Use it as a collecting, organizing, sharing and collaborating tool. To use Raindrop for collaboration, sign up (it’s free), log in and set up a shared folder or two. Then, allow access just as you do with services like Drop-box.

If you want to learn more, please read the full article on Social Media Examiner.

Please click here to read more

'' Playground and Creativity'' workshop

As part of the Start Up Gathering, Waterford City Enterprise Centre and Dungarvan Enterprise Centre, in association with Waterford LEO, have come together to present a unique creativity accelerator called ‘The Playground’ on Tue 6^th October.

‘The Playground’ will take place in Central Arts in Waterford and is a creativity workshop with a difference. The workshop is facilitated by three experts in the areas of creativity, idea generation and action planning. Participants will be brought through three different phases in one day; going from creative brainstorming to idea generation and acumination, and resulting in a solid ‘beermat business plan’ that can be actioned immediately.

Running from 9.30-17.00 the workshop is open to people with a business idea, people who are in early stage business and those who have been running a business for some time. We are looking for people who might have a business idea but need help honing and developing that idea. We are also looking for people who are operating a business but who might be looking at developing innovation in their business, improving efficiencies, or who might be considering diversification. We have carefully selected three facilitators from the Arts, Creativity and Business disciplines and we are excited to be able to deliver this action-focused workshop as part of the events taking place for the Start-Up Gathering.

Creativity or left brain activity is often neglected on a daily basis as people get caught up in focusing on daily tasks, operations, accounts, admin issues and generally “getting the job done”. This workshop offers an opportunity to take a step back, free your mind from its inhibitors and open yourself to lateral thinking that will ultimately benefit your bottom line. The workshop includes idea sharpening and action planning phases that will ensure you take advantage of the ideas you have generated.

The workshop is free to attend for successful applicants. Registration is via competitive call, with application forms available to anyone in business or thinking of setting up a business. 

Applications are open until Friday 25^th September at 5PM and applications are available from dungarvanec@gmail.com

Dungarvan Enterprise Centre Launches Business Needs Survey in Waterford & Dungarvan

Dungarvan Enterprise Centre

Launches Business Needs Survey in Waterford & Dungarvan

We are delighted to say that we are developing and lunching a ‘Voice of the Customer’ survey, which will help to establish the gaps in support for micro and start-up business, and determine what supports business really need in order to grow.

Why we are doing this?

We want to make sure we are providing supports and services that business need. And we want to improve our offering by filling any gaps in our services.

We are urging all involved in business in Waterford city and county to have their say in our survey, we are taking this exercise very seriously and will be taking action based on the feedback that we receive.

It is our intention to further develop our facilities and services around the needs of the business community, based on the findings of this survey. We want to hear about your issues, challenges and needs so that we can make the right decisions to support you.

You can take part in the lottery for €100 for respondents to the survey, which is a further incentive. Everybody who responds to our survey and leaves their contact details will be entered into a draw for €100 cash.

We have contracted RIKON to help develop the survey and will work closely with the leading research experts to deliver a robust and comprehensive piece of research that can offer genuine insights into the needs of the business community.

RIKON are Ireland’s leading service innovation centre located in WIT and is staffed by doctoral and post- doctoral researcher along with industry experts.

The survey is online and will take just 6 minutes to complete. 

For further information please contact Dungarvan Enterprise Centre at (058) 23598 or dungarvanec@gmail.com .