This
article is for everyone who has tried Facebook ads but has had little success. We found this an article on social media examiner.
Why use Facebook ads?
If you've built up a Facebook business page and have a few thousand fans, you might find that your engagement is slipping. So start
with targeting your fans. It’s the cheapest way to target on Facebook, since you
don’t pay as much when you target your own fans versus a cold audience. Then create a lookalike audience of your own
fan base. You tell Facebook that you have these fans, and you want to target
people who are similar in likes, interests, activities and behaviour. Then
upload your email list to Facebook. Facebook will compare it to their database,
and when they find a match, they put the contact in a bucket. Simple when you
know how.
Graphics for Facebook ads
- If you’re really
new and people don’t know you or your brand yet, run with content. Let the ad
graphic speak for itself. Since you can only have 20% text in an ad graphic,
use the Facebook grid tool to test your images before uploading them.
There
are three types of Facebook ads: sidebar, news feed and mobile. When you set up your ad, if you have a
really small budget, start with a news feed ad. When you set up the ad in the dashboard, you’ll see a preview of your
ad both ways. Remember, if you’re doing a mobile ad that promotes a webinar or
other event, make sure the registration page is mobile-responsive.
Facebook ad text - For Facebook ads, create a headline
below the image and add a description. However, the most important text for
your ad is right above the image. Try this text format: Start with your question. Then write two sentences
to tell your audience what to do. Also, include either the link in the text or
write “click below” to lead your readers to the link in the ad. Boost a post if
you want to get something out quickly.
Your ad budget- Start by spending €4 for each ad set.
To set up an ad, you create a campaign, then an ad set and finally an ad. If
you want to set up two ad sets, put €4 to both of those per day. Try to get up to €16 per day for a period of
time. A week would be great.
When it’s time to change
your ads- Before
you change anything about the ad itself, start with your targeting. Do a lot of
homework and make sure you get in front of the right people. This will lower
your cost per lead considerably.
Discovery of the Week- Raindrop, which functions as an
archive and collection system, is a cloud-based web, desktop and mobile app
that syncs across all your devices. Use it as a collecting, organizing, sharing
and collaborating tool. To
use Raindrop for collaboration, sign up (it’s free), log in and set up a shared
folder or two. Then, allow access just as you do with services like Drop-box.
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