Dungarvan Enterprise Centre
Old Friary Building
Lower Main Street
Dungarvan, Co. Waterford

Tel: 058 23598    Email: info@dungarvanec.com

Something very Pinterest(ing) at Dungarvan Enterprise Centre


Hello, my names Tayler Auckland. I am a Commerce international student in University College Dublin. I am participating in work placement in Dungarvan Enterprise Centre over the summer of 2015. I have only been here a few days but have learned various amounts of new information.

On the 3rd of June 2015 a Connect Online workshop regarding Pinterest was held in the Enterprise Centre. I was lucky enough to obtain a place in the interesting lesson. As a young student I am familiar with many platforms of social media, however Pinterest is one that I have never used. As many may not have known (like myself) Pinterest has an enormous following and fan-base like Twitter, Youtube and Facebook.

My first question in the workshop was,
"What is Pinterest ?"
Well.... Pinterest is a free online, image based form of social media. Users can upload,save and store content known as pins. Pinterest is used by many individuals and also businesses to advertise their products, boost sales and even communicate with customers. Today's Workshop held by Cian Murphy was very insightful and gave those of us from Dungarvan Enterprise Centre an up-to-date presentation and demonstration of Pinterest.

The presentation began with some very neat and informative slides explaining the basics of Pinterest and how people can benefit from using it. It then became even more engaging when Cian explained Pinterest for Business. A few facts and some number crunching...
25% of Fortune Global 100 companies are on Pinterest and one Pinterest image can generate over a thousand business webpage views ! So it can be very useful for small or big businesses to attract consumers and hopefully drive sales.

We were guided step by step on how to set up a personal and business Pinterest account. A well differentiated group attended the workshop, each person having different backgrounds and working in differed businesses. It was impressive to see how the different people went about setting up a Pinterest page for their businesses. After the account was set up we started "pinning". I will do my best to explain the basics of this platform without causing boredom or an information overload.

A single post made by someone is called a Pin. It can be a picture (of anything), blog, testimonial, infographic or Product. It can be business related or personal and it may or may not contain a description. Other Pinterest users(pinners) can like this picture, save it or share it(Repin). Many people form folders of similar pins called "Boards".This simply allows for a neater more organised interface and ease of access for users. As it is a form of social media you can message and follow( not literally follow but keep up to date with updates) your friends or interests.

Finally Pinterest Analytic's were mentioned. A built in feature of Pinterest allows businesses to see how many people visit their webpage, on what devices, at what time and many other precise information. This could prove as excellent Research and Development for a business.

The workshop in Dungarvan Enterprise Centre was certainly fascinating as it involved key information, participation and good communication.

There is truly a lot on Pinterest. Things for Sale,
 new products, messaging or even nice pictures.
Either way... To say the least it was Pinteresting.

No comments:

Post a Comment

Affordable Office Space in an Enterprising Environment - Dungarvan Enterprise Centre
Website By: Déise Design