As well as changing their algorithm to drastically reduce the reach of your posts, Facebook is also cracking down on like-baiting and like-gating in the New Year.
A recent post by Social Media Examiner explains how promoting blog content can help improve your Facebook reach.
Update your marketing tactics:
Focus on the results of your blog's content rather than the reach and number of engagements of your Facebook posts. If you concentrate on quality blog content, your Facebook reach will automatically see an improvement. Quality counts. Its a supply and demand mindset.
Amplify content with ads:
Facebook ads will put your content directly in front of the people you want to see it. You can precisely target your audience right down to their gender, their age, their location, even their hobbies. Given the specificity of these ads, they are extremely cost effective in content promotion and extended reach. They are an excellent way to build momentum by boosting content that is already performing well and generating further comments, likes, and shares.
Attract attention with video ads:
Native videos (videos loaded directly to Facebook rather than shared from sites such as Vimeo or YouTube) are performing extremely well on Facebook. To encourage this latest addition Facebook as incorporated video tools and feature pages to help guide users through the process of uploading directly to their site. Also, when you upload a video through Facebook you get the option to include a Call to Action which links to a URL at the end. This feature heavily increases your reach.
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