Dungarvan Enterprise Centre
Old Friary Building
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Dungarvan, Co. Waterford

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Dungarvan Enterprise Centre examines 2015's Marketing Trends

A recent Forbes article has earmarked 11 marketing trends to look forward to in 2015.

Dungarvan Enterprise Centre takes a look at the main talking points:

  • Transparency will become the main tool of marketing
  • CMOs will become Chief Simplifier Officers
  • We will witness the emergence of marketing technologists
  • The winners will be adept at agility marketing
  • Media agencies will step up and lead
  • Hispanic agencies will go mainstream
  • Marketing will shift from globalisation to personalisation
  • Procurement will become more powerful
  • There will be a growing focus on Internal Communications
  • Holding companies will start divesting assets
  • The economics of marketing in a digital world will challenge marketers
Dungarvan Enterprise Centre finds the following three points the most interesting: 

There will be a growing focus on Internal Communications.
Companies will be focused on internal communications as a marketing asset. They will look at it as a key challenge and opportunity to create brand ambassadors and make sure that employees and vendors understand and live “the brand,” as well as the vision and strategy of the company. For example, we have already seen Coca Cola  re-brand their corporate website into the amazing Coca Cola Journey website. Here they promote their company through consumer friendly, first person stories and have made it their mission to eliminate press releases entirely from their marketing strategy.

Transparency will become the main tool of marketing
Consumers are going to continue to exert power and influence. Next year the best brands will be those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time. For example in 2014 we already saw how McDonalds combated rumours that there chicken nuggets were made from "pink slime". There behind-the-scenes video garnered over 3 million views and the company was lauded for its transparency. The McDonalds rumour showed how the internet can try and tarnish a brand. Therefore, transparency is the best form of promotion. The trend should explode in 2015.

Media agencies will step up and lead
Media agencies have been built to give strictly narrow media recommendations. But today creativity is key for effective media. Media agencies will begin to produce content that their viewers want and not what big corporations want. This will lead to the power being put back in the hands of the consumer. We already saw this cool media experiment in 2014: New media experiment allows you vote what reporters cover

For more insights into 2015 marketing trends why not check out this short YouTube video:

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