Writing Content for Social Media and Blogging with Derbhile Graham

On Tuesday 20th September

Dungarvan Enterprise Centre

will be running a workshop for 

Writing Content for Social Media and Blogging

Social media is a fantastic way of reaching your customers.  Creating quality social media content  is an even better way to develop a greater relationship with your customers.  By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often.  Being able to write compelling and engaging content on a consistent basis over time is the core.  In this workshop, we will show you how to create draft blogs and social media posts, and draw up a plan to help you develop that content further in the long term.

So what's involved the workshop?

The workshop will be based on the 5 W's of good Social Media content.

1. Why - why you want to write social media content in the first place
2. What - what you want to say in your social media content
3. Who - who you want to reach
4. Where - which blogging and social media platforms are the best fit for your business?
5. When - how frequently you are willing and able to post

From this you will then come up with a content plan based on your questions.  Then in the second half of the workshop, you will write a draft blog entry, and if time allows, a batch of five social media posts.  Sounds interesting doesn't it.

A little bit of info about your tutor.

Dearbhile Graham is a writer and editor based in the sunny south east of Tramore, Co. Waterford.  She holds a Masters in Journalism, is a former Toastmaster and is also the author of the novel, "The Pink Cage".  In 2009, she set up a copywriting service for small businesses called WriteWords Editorial, which aims to help businesses tell their stories.  She has written blog posts for Congratulations.ie, Market Lane Restaurant, The Virtual Office and nearForm.  She is an experienced workshop facilitator and has delivered content creation workshops for Tipperary Enterprise Board and Dungarvan Women in Business Group.

As mentioned earlier, the workshop takes place here in the Dungarvan Enterprise Centre on Tuesday 20th September from 9.30 am to 1 pm.  The cost of the workshop is just €30 per person.  

For more information, or to book your place, please call us here at the Dungarvan Enterprise Centre on 058 23598 or email dungarvanec@gmail.com. 

Video Casting with Amanda Webb of Spiderworking.com

Dungarvan Enterprise Centre 

are delighted to announce that we will be running a

 "Video Casting" workshop 

on Wednesday 14th September.

Why videocast?

Its the way forward, its the future.

Not convinced? OK, here are just a few reasons:-

Your customers are watching a ton of social video.  Facebook and Snapchat have both surpassed 8 billion video views and YouTube's 1 billion-plus users are watching hundreds of millions of hours of online video every day.

•  At the moment 18 to 33 year olds are spending less time in front of their TVs and more time watching video on their mobile devices and laptops. So in the next 5 to 10 years, these same people will make up a large percentage of the workforce, making it hard to ignore video platforms. 
• Video is unique in its ability to connect with viewers.  Social networks favour video in their algorithms, knowing that this rich content is favoured by users.  You can respond to a customer enquiry by text or you can take a few minutes and record them a 30-second video message (they'll appreciate the extra effort).
• A 2016 survey found that 61 percent of businesses are using video as a marketing tool.  In the previous year, 66 percent of those businesses were not using video at all.  To me, its clear that companies are quickly recognising the growing power of video.
• Social media videos can deliver impressive return of investment (yes).  Have a look at the below: -

1. 72 percent of businesses who use video say it has increased website conversion rates
2. 74 percent of all internet traffic in 2017 is projected to come from video
3. YouTube receives over 4 million daily views
4. Almost one-third of all people on the internet are YouTube users
5. More than half of YouTube views come from mobile devices
6. Facebook has 8 billion average daily video watch time
7. Periscope users watch 40 years' worth of video every day
8. Snapchat daily video views surpassed 8 billion in January 2016

I don't think I need to go on!

Your return on investment of social video depends on how you choose to use it.  Every business will have different targets and goals.  The key thing is that you actually set goals and track the success of your videos using analytics.  It's only through tracking that you will learn what clicks with your audience and what doesn't, allowing you to refine your social video strategy.

And just in case you are still not convinced, Mark Zuckerburg (co-founder of Facebook - you knew that!) believes video is the future of Facebook.  He imagines a time, 5 years from now when video will account for the majority of posts shared and viewed (best to be prepared, I think)!

So at this half-day workshop you'll learn: -

• YouTube V Facebook, which should you make your home
• Live video streaming - how to use Facebook Live and Periscope to communicate with your audience
• How to get comfortable in front of the camera
• How to shoot and edit a video
• How and where to upload your video
• How to promote your video casts
• Measuring success - the metrics that matter

I hear you ask who's delivering the workshop?

Amanda Webb of Spiderworking.com.  Amanda formed Spiderworking.com to work with SME's, local and small businesses to help them develop social media strategies, offering them training and support.  Whatever you need to know, whether its as simple as setting up a Facebook page or as challenging as putting together a social media campaign, Spiderworking.com can help.  Amanda learnt her skills whilst promoting her first business, Feelgood Organic Hampers.  Prior to this she worked as an Assistant Director in the Irish Film Business working on productions such as Adam & Paul and Angela's Ashes.  In 2010 she co-founded the KLCK bloggers Network in order to encourage and support both business and personal bloggers as they learnt how to use both blogging and social media tools.  In 2011 she went one step further with Bloggers International co-managing their inaugural event.  Then in 2012 Amanda founded Blog Awards Ireland along with her KLCK colleagues and head up the online marketing and project management of the event.  Amanda's blog reached the final of Social Media Examiners International top 10 Social Media Blogs of 2011 and 2012.  The Social Media Awards 2012 and her Video Blog reached the finals of the Irish Web Awards 2010.

I think she is someone we would all like to meet!!

The workshop takes place on Wednesday 14th September from 9.30 am to 1 pm.  The cost is just €40 per person.  For more information, or to book your place, please give us a call here at the Dungarvan Enterprise Centre on 058 23598 or email dungarvanec@gmail.com.  Looking forward to seeing you!