Are You Stuck For An Idea?
Innovation is key in Business. Without new
innovations businesses would suffer greatly and would most likely be left
behind in our fast paced society
Many small companies feel that innovation
is for much greater and larger corporations, but what they must remember is
that those large companies began as small business who just started with a new
innovation which led them to be the huge, successful corporations that they are
today. However, what small companies must remember is that they have the upper
hand on many of the larger corporations. Smaller businesses have more contact
with their customers and would have a better idea of what they need and want.
Smaller organisations can make decisions much quickly than larger business which
means that they can get their ideas out onto the market first and small
business can develop a team culture which allows everyone to get involved in
innovation, however larger businesses would be unable to do this as there are
too many employees.
A
great example of a small company who came up with a brilliant idea would be
“Snapchat”. Snapchat is a photo messaging app which is now a multi-billion
corporation, however at the start they were just a small company who came up
with a new idea. When they became popular Facebook tried to buy the company but
the owners of Snapchat refused to sell. This led Facebook to create their own
photo messaging app, however their app didn’t take off and it ultimately
failed. This example proves that smaller companies can rise up and inevitably
become one of the world’s most popular and powerful companies.
The “Idea Factory” is a company which helps
business to develop and to think of new innovations which will help businesses
to grow and succeed. The company was established by Joe Fitzgerald who has
studied innovation at MIT and Harvard and Michael Cagney who has over thirty
years’ experience as a manager in HR, Finance and Operations. They offer many
services at the “Idea Factory” such as, idea generation, innovation training,
creative training, innovation consulting, facilitation and workshops. They
believe in the innovation funnel, that is if one idea is launched that many
more will come. Their ultimate goal is to help business succeed.
On
Wednesday the 22nd of June the owners of the “Idea Factory” are
coming to the Dungarvan Enterprise Centre to speak about innovation. The
seminar is free and all are welcome.
Writer; Siun Morrissey,
Currently studying Business in Cork Institute of Technology going into my 2nd year. For the summer I am volunteering at Dungarvan Enterprise Centre.
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