How to Stay on Top of the Digital Wave

Digital marketing is one of the most exciting and innovative industries at present. It is a constantly developing field.

Therefore, the big question is: How does on stay on top of the ever rising crest of digital marketing?

In the Digital Marketing Institute's latest blog post they interviewed four of their lecturers to answer the question.

Below is a summary of what leading experts Laura Grant, Steve Dalgleish, Pete Doyle and Andy Coleman divulged.

• Keep up with new software, practices and trends in the key areas that are vital to your business' digital strategy.
• Be selective and be strict with your time management.
• Read news articles and stories from reliable and professional sources.
• Join online communities as a way of monitoring trends.
• Keep learning whether it is by taking courses, reading or getting hands on practical experience.           

The experts also recommended numerous sources and tools that can prove both time and cost effective in helping you stay ahead of the curve:

• Google Partners.
• Quora.
• Google Mobile Planet.
• Google Trends.
• Topsy. 
• Googel Adwords blog.
• Search Engine Land.

Trends that they expect to dominate the digital landscape throughout 2014 and 2015 include:

• Mobile optimised ad campaigns.
• GEO location and local SEO.
• Simpler mobile payments for app purchasing.
• Measured ROI in campaigns through custom analytics. 

In summary, the Digital Marketing Institute's leading experts believe if you read all of the resources can and are constantly aware of what is going on in the digital world, you will be on top of your game!