Learn to write a Wordpress Blog with @DigiCarol
When: Wed 30th Oct
Time: 10.00-1.00
Where: Dungarvan Enterprise Centre
Cost: €40 per person
This course is for businesses or individuals that want to enter the blogoshpere but need to decide where blogging fits in with their marketing strategy. The attendants will be guided through each step of setting up and creating their own wordpress blog, and each person will have completed the course with the knowledge of how to manage their blog, as well as be armed with a content management strategy going forward.
Objectives:
· Expert training by a qualified trainer who has built and managed blogs for many Irish brands. Her background in both Digital Marketing and Anthropology gives her a unique insight into the behaviour of consumers in 2013 compared to those ten years ago where human behaviour is deeply rooted in the digital environment.
· Course notes you can take away so you can apply the material fast
· The latest thinking. The most recent updates on all major blogging applications
Key Learning Areas:
· The Why, What Where and How of blogging for your business
-Why Blog?
-What blogging platform?
-Where to market your blog
-How to create your blog & design your content management strategy
· The benefits of blogging for your website performance
· Brainstorming your blog; what is your most wanted response?
- Build an email list;
- Sell information or products;
- Offer consulting packages;
- Market a freelance service;
- Build a community.
· Your call to action
· Case studies for best practice blogs
· Designing your blog strategy and content plan
· Elements of engaging Blog Posts
· Compelling Blog Ideas
· Create a publishing schedule
· Optimising for Keywords
· Social Media
· Tracking & Reporting on blog quality (Google Analytics & Search Engine Optimisation)
· Adapt your content publishing strategy.Course Requirements:
*You must have a wordpress blog domain already set up. This can be either a http://domain.com/wordpress or a self-hosted wordpress website (without the /wordpress at the end of the URL).
You can email trainer for further information on how to do this if required carolafaughan@gmail.com
Time: 10.00-1.00
Where: Dungarvan Enterprise Centre
Cost: €40 per person
This course is for businesses or individuals that want to enter the blogoshpere but need to decide where blogging fits in with their marketing strategy. The attendants will be guided through each step of setting up and creating their own wordpress blog, and each person will have completed the course with the knowledge of how to manage their blog, as well as be armed with a content management strategy going forward.
Objectives:
· Expert training by a qualified trainer who has built and managed blogs for many Irish brands. Her background in both Digital Marketing and Anthropology gives her a unique insight into the behaviour of consumers in 2013 compared to those ten years ago where human behaviour is deeply rooted in the digital environment.
· Course notes you can take away so you can apply the material fast
· The latest thinking. The most recent updates on all major blogging applications
Key Learning Areas:
· The Why, What Where and How of blogging for your business
-Why Blog?
-What blogging platform?
-Where to market your blog
-How to create your blog & design your content management strategy
· The benefits of blogging for your website performance
· Brainstorming your blog; what is your most wanted response?
- Build an email list;
- Sell information or products;
- Offer consulting packages;
- Market a freelance service;
- Build a community.
· Your call to action
· Case studies for best practice blogs
· Designing your blog strategy and content plan
· Elements of engaging Blog Posts
· Compelling Blog Ideas
· Create a publishing schedule
· Optimising for Keywords
· Social Media
· Tracking & Reporting on blog quality (Google Analytics & Search Engine Optimisation)
· Adapt your content publishing strategy.Course Requirements:
*You must have a wordpress blog domain already set up. This can be either a http://domain.com/wordpress or a self-hosted wordpress website (without the /wordpress at the end of the URL).
You can email trainer for further information on how to do this if required carolafaughan@gmail.com
BOOKING ESSENTIAL
Email dungarvanec@gmail.com or call 058 23598
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