Research on Digital Marketing carried out by DEC
Q.1
Businesses in our survey were predominantly Professional Services at 30.6%,
followed by retail at 24.5% and Manufacturing and Business Services at
14.3%. IT businesses had very low
representation at 6.1%. This would be a fair representation of businesses in
Dungarvan.
Other (26.5%) included:
Auctioneers & Valuers x 1
Art & Print/Art tutoring x 1
Chiropractic x 1
Accomodation & Training x 2
Letting Property for Regeneration
Centre x 1
Sports/Leisure x 2
Tourism(Ralley School) x 1
Online Training x 1
Social Enterprise x 1
Holistic Therapies x 1
Construction x 1
Q.2
Businesses in our survey could benefit from training workshops in the use of
digital tools with 89.6% giving a yes response and a 10.4% no response.
Q.3
Businesses in our survey would like training in the following areas with online
advertising being the most sought after course requirement followed by getting
sales from your wesite 55.3%, understanding google analytics and facebook
46.8%, using apps to get sales 44.7% and building a word press 42.6%.
Other:-
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What are cookies What is best system
to use Apple/iPhone vs Google / Android x 1
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Upskillingin in eMarketing and
running a business availing of software packages x 1
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MediaTraining/Merchandising
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x
1
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Choosing the right CRM and
implementation x 1
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Project Management / SIGMA course
FETAG 5/6
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Q. 4 There
are services we could offer which would make businesses online activity more
effective 51% with a yes response and 49% no response.
