Video Killed the Radio Star - Is Your Business Communicating Effectively?

Video Killed the Radio Star - Is Your Business Communicating Effectively?

As part of its drive to promote and encourage digital advancement in Co. Waterford, Dungarvan Enterprise Centre is embracing online video.  The centre is offering professional video production for businesses in Co Waterford who wish to take the next step in online communication.

"There are several benefits to using online video", says mags Durand O'Connor, "you can build instant rapport with your audience, you put a face to your business, you can demonstrate your creativity, your product and your expertise. Moreover, you can build your brand, create virality for your communications and ultimately increase traffic to your website".

According to research conducted by Online Publishers Assoiation (OPA), around 46% of people who watch online video take some action.  Roughly 22% of viewers visited the website relating to the add, while 26% looked for more information, 15% visited the company and 12% purchased that specific product.  Other online research demonstrates that 52% of consumers say that product videos help them to make purchase decisions, while 66% of consumers watch videos twice or more.  Website and blog visitors who view online vidoes are 85% more likely to buy and videos have been proven to boost website sales conversion rates by 9%.  With proper optimisation, a web video increases the chance of a front page Google position by 53%.

"These stats speak volumes for themselves", states Mags, "so we feel it is important that local businesses reap the benefits of online video."  Dungarvan Enterprise Centre is currently gathering names of interested businesses for their online video offering, if there is sufficient interest, the centre in association with Waterford County Enterprise Board, will offer subsidised filming days at the centre.  If you are a local business and think you could benefit from online video give Mags a call at 058 23598.